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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Report

Digital Marketing Trends 2023

...Inspiration and a truckload of examples from real brands Advice on how to tap into trends in a meaningful way that makes sense for your brand Perspectives on when to jump on the bandwagon, and when not to blindly follow what’s trending And much more Discover the biggest digital trends which will impa...

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Guide

Crisis Management

Mishandled social media crises can severely impact businesses and their reputations. Read this guide to learn exactly how to crisis-proof your organization. Throughout the guide, you’ll hear from Mangold Consultancy crisis management experts who’ll discuss: The role of social listening in crisis man...

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Report

The Brand Visibility Report 2019

...e of the most popular logos are shared within The brands shared most by men and women The impact of influencers on brand visibility The most popular logos by location, across the US, Europe and Asia-Pacific A breakdown of the most visual industries and the most shared logos within them We analyzed 50...

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Guide

The Complete Guide to Reddit Data

...w to use Reddit data for the following use cases: Brand tracking Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips f...

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Report

The 2018 Brand Visibility Report

...each brand is photographed online 📸 Most visible brands by location 🌏 Which brands are pictured most by influencers 💅 The sentiment attached to each brand’s images 😄😡 And the 100 most visible brands online 🤓 250 million images 100 brands ranked 20 unique insights 1 definitive report on brand visibil...

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Report

2022 Digital Marketing Trends

Nobody could have predicted the events of the past two years. But as we slowly emerge out of the pandemic, it is apparent that there’s been a radical shift in the way companies do business. As we transition into 2022, the main goals of every business should be to understand shifting consumer needs a...

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Guide

Understanding your audience to inform your CSR approach

Corporate social responsibility (CSR), can be a brand’s best or worst friend. Success depends on creating initiatives that inspire customers, prospects, and employees. Read our six step guide to creating a scalable strategy that: Makes a genuine impact Improves relationships with customers Drives em...

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Guide

The Essential Instagram Marketing Guide

...tively leverage Instagram to its full potential. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marketing efforts. In this guide, we'll cover all the bases to guide you toward successfully integrating Instagram into your brand's marke...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.