An introduction to using social media for business success, featuring:
- Tips on how to become a thriving social enterprise
- Learning the importance of determining social media goals
- How to engage and respond to foster a positive brand experience
Resources/eBooks
Need some new ideas? Help yourself.
We make it our business to live and breathe all things social media monitoring. So as you might imagine, we’ve got quite a lot to say about the topic. If you want to get social media savvy, our eBook series is a great way to tap right into a bit of our expertise.That's more like it Brandwatch…bring it down to the level of consumers. Not confused. We like!"
@TheGlueBetween
Best Practices For Becoming A Successful Social Brand
Market Research With Social Media Monitoring
A getting started guide on using social media monitoring for market research, highlighting how to:
- Uncover and shed light on hidden discussions to find out what people really think
- Gain deeper insight into your customers and their behaviour
- Conduct comparative analyses on your competition
A Guide To Customer Service On Social Media
A spotlight on the brand essentials you need to develop a comprehensive social customer experience, including:
- How to manage incoming inquiries, comments and complaints
- How to leverage social media activity for success
- Using sentiment analysis and other key features to streamline customer support
Social Media Lead Generation
A how-to guide on how to drive demand using social media monitoring, empowering you to:
- Start conversations with high value prospects
- Smarten up your lead gen campaigns with improved targeting
- Nurture raw leads into sales ready opportunities
Using Social Media To Engage Your Target Audience
A practical guide to social media marketing, including tips on how to:
- Find high-value communities and influencers relevant to your business
- Improve your marketing strategy with social media insights
- Measure the benefits and impacts of your social marketing investments
How To Prove Social Media ROI
A valuable list of techniques to help you prove your social media ROI, including how to:
- Get specific on your target goals and related metrics
- Discern where you’re experiencing success
- Assign monetary values to social media interactions
Understanding Your Brand Through Social Media
An essentials guide to understanding how to leverage your brand’s online presence by:
- Listening to conversations about your brand
- Understanding what people’s perception of your brand truly is
- Acting on your findings and shaping opinions to build greater brand credibility
5 Ways To Boost Your Social Media Monitoring
Discover the power of some of Brandwatch’s top features:
- Automatically turning mentions into actions with Rules
- Tackling big data challenges with Bulk Actions
- Discovering new insights about your company and market with Topics