Infographic: 139 Incredible Facts About Instagram Marketing

By Gemma Joyce on April 10th 2017

If you think you’re any good at quizzes, you’ll probably want to be brushing up on your facts about Instagram. The future is coming, and your meagre knowledge of Renaissance art and the works of Shakespeare won’t serve you well for much longer.

Besides, what’s more useful nowadays – the ability to recite lines from A Midsummer Night’s Dream or knowing the best times to post your latest #selfie for optimum engagement? Well, we’ll let you answer that one.

The good people at have got you covered with this thorough infographic that will get you up to date on all the important stats and facts about Instagram you could ever want to know. So, if you want to find out about the following, you’re in for an insta-treat.

  • How many users does Instagram have?
  • What are the top emojis used on Instagram?
  • Who has the most followers on Instagram?
  • How much does Instagram make in global ad revenue?
  • How do brands use Instagram?

*Note: Since this infographic was published, the USA has got a different President. Careful when incorporating that part into your bank of quiz facts.

Get your scrolling finger ready, because this is one hefty infographic:

facts about instagram

With thanks to for sharing their infographic with us.

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Gemma Joyce


Gemma is the social data journalist heading up Brandwatch React. As well as being first with the current affairs data, Gemma loves pizza, politics, and long reads. Her work has been featured in publications like Financial Times, Wired, Business Insider, and PR Week. Get in touch at