39 Fascinating and Incredible YouTube Statistics Marketing

By Kit Smith on December 12th 2017

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later.

It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats.

Instead of presenting you with the entire library, we’ve handpicked the 36 most interesting statistics and categorized them for you in one simple blog post.

YouTube history statistics

The domain name “YouTube.com” was activated on February 14, 2005

The first YouTube video was uploaded on 23 April 2005. Me at the Zoo shows co-founder Jawed Karim at the San Diego Zoo

On October 9, 2006, it was announced that YouTube would be purchased by Google for US$1.65 billion

The first adverts were rolled out in August 2007

vintage TV

YouTube user statistics

6 out of 10 people prefer online video platforms to live TV

By 2025, half of viewers under 32 will not subscribe to a pay-TV service

In an average month, 8 out of 10 18-49 year-olds watch YouTube

In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network

You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

The platform has also launched in over 88 countries

Daniel Middleton, better known as DanTDM, is the highest earning YouTuber, bringing in $16.5m in 2017

Youtube logo on iPad screen

YouTube usage statistics

YouTube is the world’s second largest search engine and third most visited site after Google and Facebook

300 hours of video are uploaded to YouTube every minute

We watch over 1 billion hours of YouTube videos a day

More than half of YouTube views come from mobile devices

The average mobile viewing session lasts more than 40 minutes

The first video to hit one million views was a Nike advert featuring Ronaldinho  

The video with the highest number of views is currently the music video for ‘Despacito’ by Luis Fonsi and Daddy Yankee. It has over 4.7bn views

It took Gangnam Style, a previous most watched video, five months to hit 1 billion views. In comparison, Despacito took just 97 days

The video with the most views that isn’t a music video is ‘Huge Eggs Surprise Toys Challenge’ by Ryan ToysReview. It currently has over 1bn views

On average, there are 1,000,000,000 mobile video views per day

In 2014, the most searched term was music. The second was Minecraft

The time people spend watching YouTube on their TV has more than doubled in the last year

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YouTube marketing statistics

Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices

9% of U.S small businesses use Youtube

As of October 2014, YouTube has paid out $2 billion to rights holders since 2007

The number of channels earning six figures each year on YouTube has increased by 50% year on year

The most popular branded channel is currently LEGO, which has amassed over 6bn views

Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video

Viewers who are exposed to TrueView ads but who don’t watch to completion are still 10 times more likely to take one of those actions.

When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos

filming video in the streetIn 2014, four of the top 10 videos were adverts

In 2018, the 95% of the most watched videos were music videos

The most viewed brand videos are on average 31–60 seconds long (32% of all views)

Interbrand’s Top 100 Brands are collectively uploading a video to YouTube every 18.5 minutes

The same brands have an average of 2.4 channels

Searches of “how to” videos on YouTube are growing 70% year on year

Crazy, mind-boggling numbers. If you are simply a YouTube viewer who wanted to know the numbers behind the magic of online video, I hope these statistics have left you suitably impressed. Now get back to the cat videos.

If you are a marketer who is trying to decide if online video is a good way to reach your audience, these YouTube stats should demonstrate the amazing reach that can be had on YouTube.

Now get back to making those great videos. And while you’re at it, grab a free demo of Brandwatch and see how we can help maximize your marketing efforts.

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Kit Smith


Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).