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44 Twitter Statistics for 2016 Marketing

By Kit Smith on May 17th 2016

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure.

Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you.


Twitter historical facts

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006

Jack Dorsey sent the first ever Tweet on 21 Mar 2006

In August 2007 the hashtag debuts, first proposed by user @chrismessina

On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news

In March 2015, Twitter acquired Periscope for $86mTwitter stats - a sea of data


Twitter financial statistics

Twitter earned $595m in revenue in Q1 of 2016

There are 3,900 employees

Twitter finally turned a profit last year, posting net income of $7 million in Q4 of 2015

On November 7, 2013, Twitter priced their IPO at $26 per share. By May 17, 2016, the price had fallen to $17.75


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Twitter user statistics

There are 310M monthly active users

A total of 1.3 billion accounts have been created

Of those, 44% made an account and left before ever sending a Tweet

Only 550 million people have ever sent a Tweet

500 million people visit the site each month without logging in

29.2% of US social media users are Twitter users

80% of active users access the site via mobile

208 is the average number of followers

391 million accounts have no followers at all

Katy Perry has the most followers, with over 87m

Journalists make up 24.6% of verified accounts

83% of the world’s leaders are on Twitter

79% of accounts are held outside of the U.S.

Twitter estimates 23m of its active users are actually bots

 


Twitter usage statistics

There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

The most retweeted Tweet has 3.33m RTs: 

‘Tears of joy’ is the most Tweeted emoji, with 14.5 billion Tweets

During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute

A day’s worth of Tweets would fill a 10 million page book

Twitter’s top 5 markets (countries) account for 50% of all Tweets

It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth

twitter data


Twitter marketing statistics

65.8% of US companies with 100+ employees use Twitter for marketing

77% of Twitter users feel more positive about a brand when their Tweet has been replied to

58% of top brands have over 100,00 followers on Twitter

92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day

The average Twitter user follows five businesses

80% of Twitter users have mentioned a brand in a Tweet

54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content)

The last two years have seen a 2.5x increase in customer service conversations on Twitter

Statistics on a graph

60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes.

76% of consumers are likely to recommend the brand following friendly service

Companies using Twitter for customer service see a 19% lift in customer satisfaction

Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.

In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year


Those are the most interesting and up-to-date Twitter stats and facts that we could find. These statistics provide an interesting and useful overview of Twitter users. For real-time, in-depth insights about your audience or competitors, Brandwatch provides detailed analytics to give your brand the advantage. Get in touch for a free demo.

 


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Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

  • John

    Wow, some really insightful facts. 6000 tweets per second, whoa! We have just released a free twitter stats service, that requires no login and can be used for gathering information like this however we need some input of other features we could add! If any of your readers want to give it a go and drop us a line, it would be much appreciated! The site is https://chirp-stats.com, let me know what you think!

  • Twitter finally turned a profit last year, posting net income of $7 million in Q4 of 2015

  • On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news

  • Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006

  • Great article KIT!
    I really like it. Lots of good information. Keep it up.
    One more amazing tool which I would like to introduce to increase the twitter engagement, it is https://www.exporttweet.com/.
    Exporttweet is considered as the best, it gives some facilities i.e., you can analyze any twitter accounts, also easily track hashtag or keywords, also download tweets of any accounts.
    I would like to invite you to look into this tool at once and give your valuable feedback.
    Waiting for your response, thank you!