44 Incredible and Interesting Twitter Statistics Marketing

By Kit Smith on December 17th 2017

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure.

Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you.

Twitter historical facts

Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006

Jack Dorsey sent the first ever Tweet on 21 Mar 2006

In August 2007 the hashtag debuts, first proposed by user @chrismessina

On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news

In March 2015, Twitter acquired Periscope for $86mTwitter stats - a sea of data


Twitter financial statistics

Twitter reached a peak in revenue of $717m in Q4 2015. In Q3 2017 it was $590m.

There are 3,900 employees

Twitter looks like it might turn a profit for the first time in the Q4 of 2017

On November 7, 2013, Twitter priced their IPO at $26 per share. As of Jan 2018, it was $24.


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Twitter user statistics

There are 330M monthly active users

A total of 1.3 billion accounts have been created

Of those, 44% made an account and left before ever sending a Tweet

Only 550 million people have ever sent a Tweet

500 million people visit the site each month without logging in

As of Q3 2017, 23% of US citizens are monthly active users of Twitter

80% of active users access the site via mobile

707 is the average number of followers

391 million accounts have no followers at all

Katy Perry has the most followers, with over 108m

Journalists make up 24.6% of verified accounts

83% of the world’s leaders are on Twitter

79% of accounts are held outside of the U.S.

Twitter estimates 23m of its active users are actually bots

 


Twitter usage statistics

There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

The most retweeted Tweet has 3.65m RTs: 

The most popular emoji on Twitter is the Face with Tears of Joy emoji 😂😂😂

During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute

A day’s worth of Tweets would fill a 10 million page book

Twitter’s top 5 markets (countries) account for 50% of all Tweets

It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth

twitter data


Twitter marketing statistics

65.8% of US companies with 100+ employees use Twitter for marketing

77% of Twitter users feel more positive about a brand when their Tweet has been replied to

58% of top brands have over 100,00 followers on Twitter

92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day

The average Twitter user follows five businesses

80% of Twitter users have mentioned a brand in a Tweet

54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content)

The last two years have seen a 2.5x increase in customer service conversations on Twitter

Statistics on a graph

60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes.

76% of consumers are likely to recommend the brand following friendly service

Companies using Twitter for customer service see a 19% lift in customer satisfaction

Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets.

In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year


Those are the most interesting and up-to-date Twitter stats and facts that we could find. These statistics provide an interesting and useful overview of Twitter users. For real-time, in-depth insights about your audience or competitors, Brandwatch provides detailed analytics to give your brand the advantage. Get in touch for a free demo.

 


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Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).