Brandwatch Blog Articles by Jillian Ney

Jillian Ney

@DrJillianNey

Dr Jillian Ney is the UK’s first Dr of Social Media and Digital Behavioural Scientist; helping businesses understand what is driving customer behavior to win more customers.

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Jillian Ney

@DrJillianNey

Dr Jillian Ney is the UK’s first Dr of Social Media and Digital Behavioural Scientist; helping businesses understand what is driving customer behavior to win more customers.

264

9 Social Media Data Analysis Steps for Marketing Intelligence 

“I don’t have time for a fishing trip”. This was the response from the Chief of Insight at a major insurance company, when asked about social media listening during a market research conference. The statement doesn’t sit well with me. And I’m thinking that it probably won’t sit well with you either. But it does […] Read more

Research By Jillian Ney on October 3rd 2017

3 Methods to Generate Actionable Marketing Intelligence

Last time we chatted about the importance of grabbing audience attention online, and how people make decisions with their three brains. This post is all about how to get insight from social media to feed these three brains, and grab that audience attention. These measures may not be what you’ve used before or heard of […] Read more

Marketing By Jillian Ney on December 12th 2016

How to Confidently Generate Actionable Marketing Insight from Social Data

I was at an insights conference a few months ago to hold a round table on social media intelligence. Surrounded by professionals from the world of marketing intelligence, the one thing I took away from the event was ‘underwhelming’. Every person I spoke to told me about their woes of ‘underwhelming’ social insights reports.  Maybe […] Read more

Research By Jillian Ney on October 5th 2016

Using Customer Voice to Optimize Social Engagement: The Case of the Scottish Whisky Industry

I have a friend who uses Instagram to raise awareness of his brand.  He is a big fan of Instagram and loves nothing more than getting a few hundred likes. The trouble is, recently the algorithms have changed and his content just isn’t getting the reach or engagement it used to. He’s starting to hate […] Read more

Consumer Insights By Jillian Ney on August 22nd 2016

Ask an Expert: Generate Actionable Marketing Intelligence with Social Data

Do you find your social listening initiatives provide you with actionable insights or are you left wanting for more?  Read more

Guide By Jillian Ney on April 28th 2016

Infographic: How to Get More From Social Intelligence in 8 Steps

Social media intelligence is emerging as an innovative approach to understand customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve. Read more

Commentary By Jillian Ney on March 31st 2016