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The Author
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Ksenia Newton

Content Marketing Manager Brandwatch
Ksenia Newton has spent the last decade working with online conversations and consumer data, drawing on experience across social media, digital marketing, and analytics. At Brandwatch, she creates research-based content, including reports, guides, blogs, and educational initiatives focused on consumer trends.

Articles by Ksenia Newton

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Continue to brandwatch.com
Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

Continue to brandwatch.com