Interview: Michelle Goodall on Planning ‘Moral Marketing’ Campaigns
By Gemma JoyceFeb 18
Published March 24th 2016
Last year we tried something new. You might have noticed React, our effort to use social data to show what’s going on in the world.
— Brandwatch React (@BW_React) November 24, 2015
This fun, popular content stream has been a success in many ways, but we’ve realised that it can sometimes be difficult to locate the content aimed at those looking to get more from social data.
That’s why we’ve put more thought into how we deliver materials designed to inspire new thinking about social data.
We’ve started interviewing marketers working in social about the ways this kind of data is being used at major global brands.
Most importantly, we’ve tried to make it easier for social data leaders – those working in senior positions with social media – to find the stuff that helps them progress.
The Beyond Twitter account curates daily commentary from around the web, with a tool-agnostic and broad-ranging approach.
The Beyond blog is a place for longer, in-depth think pieces about topics relevant to social data leaders.
The introductory post is a look at how social data is employed in 2016, with an examination of the maturing use-cases we’ve seen being implemented at some of the brands we work with.
Finally, hopefully you’ve noticed our newsletter: a spam-free update sent every other week with a round up of the best stuff we’ve made or seen in this space.
We’ll continue to publish and share things we think are most relevant to social data leaders.
Please do let us know if there are any topics you think would make for interesting and useful content, and send us over a message if you have any feedback on what we’re trying to do.