18 Top Digital Marketing Tools for 2026 Based on Category

Being a digital marketing manager isn’t easy. You create and manage all kinds of digital marketing campaigns across multiple channels, analyze data to optimize campaigns, and collaborate with other teams.

It's a lot to handle, and that's why digital marketing tools need to come into play.

The right software makes your job much easier and takes repetitive tasks from your shoulders, so you have more time to focus on strategy and creativity.

The difficulty lies in determining which tools are necessary for each aspect of your job. You may be great at content design, but need help with analytics. You may struggle with audience research, but know how to produce amazing SEO articles.

Well, there are tools for content creation, SEO (search engine optimization), email marketing, social media marketing, customer management, and more, all waiting to be discovered.

Feeling overwhelmed right now? Don’t worry, we have you covered. This guide highlights 18 helpful tools to improve your digital marketing efforts. It’s broken down by different categories, so you can identify what you need more easily.

What are digital marketing tools?

Digital marketing tools are software and platforms that support your digital marketing activities. They make your job easier and save you time, be it reaching customers, collaborating with other teams, or running social media campaigns.

There are tools for every aspect of digital marketing:

• Social media management
• Email marketing
• Audience research
• Search engine optimization (SEO)
• Social listening
• Advertising
• Content creation
• Data analysis and reporting

As you can see, these tools support a wide range of marketing efforts. For example, social media management tools like Brandwatch allow you to schedule posts in advance across multiple channels, while search engine optimization tools like Ahrefs provide essential features for optimizing websites.

What digital marketing tool do I need?

Of course, you don’t need to use every tool in our list. Some won’t be relevant to your digital marketing efforts, while you may find one tool that can perform multiple functions. 

The right tool for you will depend on factors like your needs, business goals, the size of your team, and budget.

Whether you’re a beginner searching for budget-friendly options or seeking advanced tools for more complex needs, there are options for everyone

How to choose the right digital marketing tool

Selecting a digital marketing tool is relatively straightforward once you know what you need. So, as with any strategic plan, the first step is to assess your current set-up and establish what you require to meet your business goals.

You may need a tool to:

• Improve your SEO strategy
• Develop a content marketing plan
• Launch new campaigns
• Connect your team
• Manage customer feedback and interactions
• Create content
• Build a social media marketing strategy
• Analyze and report on campaigns
• Understand your competitors and audience
• Launch PR campaigns and liaise with journalists

Once you pinpoint the challenges and obstacles in your existing set-up, you can begin to earmark specific tools that will help you.

Here are a few things to consider.

Budget

Tools come in a range of prices, from free versions to enterprise-level solutions. Determine how much you’re willing to invest, as this will likely shape your choice.

Remember that the most expensive tool isn’t always the best for your needs. Equally, investing in a top-of-class tool may provide a better return on investment (ROI) in the long term, if you’re seeking to expand.

Integrations

Check if the tool works well with other software you already use. For example, if you rely on a CRM or e-commerce platform, make sure the marketing tool can connect to it.

Seamless integration saves you time and ensures all your data can work together.

Ease of use

A tool won’t be helpful if it’s too complicated for you or your team. Most platforms offer free trials like the Brandwatch demo. Take advantage of those to test the user experience. The best tools have intuitive interfaces and good tutorials to get you up to speed quickly.

Scalability

Think about whether the tool can grow with your business. Again, this should also be part of your cost consideration. You might only need basic features now, but if your business expands, will this tool still be sufficient? It’s often better to choose a tool that you won’t outgrow in a few months.

Support and community

Consider the level of customer support (documentation, live chat, etc.) the tool provides. A strong user community or knowledge base is also a plus, as you can learn tips and troubleshoot issues with guidance from other users.

Trial and feedback

Involve your team in the decision. If possible, have the people who will use the tool daily try it out and give feedback. That’s why you should always take up a demo option first. Your team might notice pros or cons that aren’t obvious at first glance.

Relevancy

The digital marketing landscape changes quickly. Look for signs that the tool is regularly updated with new features and keeps up with trends (for example, incorporating AI features, new social networks, privacy updates, etc.).

A company that actively improves its product is more likely to remain valuable to you in the long term.

The best digital marketing tools by category

Now you’ve established what you need from your digital marketing tool, it’s time to explore 18 of the very best.

We’ve broken these down into categories of specialization. Some tools focus on one element of digital marketing, while others – such as Brandwatch – provide a 360-degree marketing suite to guide every step of your journey. 

Tool categories

• Social media management tools
• Consumer research tools
• SEO tools
• Email marketing tools
• Content creation and amplification tools
• Analytics and data tools
• Project management and collaboration tools
• Video marketing tools

Social media management tools

Social media management tools make posting across platforms and tracking the performance easier.

With the right one, you’ll save a lot of time and can keep your brand’s voice consistent everywhere. After all, the point is to manage your social media output so that it accurately reflects your brand.

You can schedule content in advance, engage with your audience, and measure results, all in one place.

1) Brandwatch Social Media Management

Brandwatch is the standout tool for social media management and analytics.

It’s designed to give you a deep understanding of your audience, track brand mentions, and stay ahead of your competitors.

With Brandwatch, you can monitor conversations across social media platforms, blogs, and news sites. This social listening capability enables you to stay on top of what people are saying about your brand.

Brandwatch features

Brandwatch’s social media management suite gives users extensive tools to oversee their digital marketing campaigns on social sites – all from one platform. Top features include:

• Social listening: The ability to monitor conversations across multiple social platforms in real-time. With these insights, you can stay on top of what people are saying about your brand, respond quickly, and adapt as needed.
• Personalized dashboards and integration: You can tailor dashboards and reports to your needs. Brandwatch also integrates well with other marketing platforms, making it easy to be implemented into your existing workflow.
• Content management: You can plan, create, and schedule posts for multiple social networks from one single dashboard.
• Iris AI: Brandwatch adopts the latest AI technologies to help you improve your writing and automate replies with Iris AI.
• Analytics: In-depth analytics features enable you to track trends, gauge sentiment, and measure your performance. Visualize data and make it easy to break down a huge amount of information.
• Reporting: Share insights with your team or clients in simple and easy-to-digest reports.

Who uses Brandwatch Social Media Management?

Brandwatch Social Media Management is a perfect choice for medium to large companies and agencies. Its advanced features can handle even the most complex social media strategies and customer support, and many training materials are available to help get your team up to speed in no time.

2025 update: Brandwatch has developed its social media influencer management platform in 2025, with an improved user interface (UI) for sourcing influencers and a leaner influencer messaging platform. Influence is just one of seven modules available in the Social Media Management suite, the others being:

• Measure
• Benchmark
• Listen
• Advertise
• Engage
• Publish

2) Sprout Social

Sprout Social is another social media management tool that seeks to streamline your social media workflow and give you insights about your online presence.

It features a unified inbox, from which you can manage all your social interactions from one place. You can publish and schedule posts across multiple social networks, saving you a lot of time and work.

Sprout features

• Analytics: Track your performance, measure engagement, and identify trends that will help you improve your social media strategy.
• Integration: Sprout can be integrated with other popular platforms for a more coordinated workflow. While the platform has a user-friendly interface, some features can require some training.

Who uses Sprout?

Like Brandwatch, medium to large businesses that are looking for a social media management tool use Sprout.

2025 update: Sprout launched a new AI subtitling feature in 2025 that auto-created video subtitles before publishing.

3) Hootsuite

Hootsuite is another social media management tool aimed at mid to large businesses and agencies.

The platform offers analytics to track your performance and monitor how well your posts are doing in real-time. Gauge what’s working best and make adjustments as needed.

Like the other platforms on the list, with Hootsuite you can manage different social media accounts from one place and schedule posts across social networks like Facebook, Instagram, X, and TikTok.

Hootsuite features

• Multi-platform publishing: Save time and resources by publishing consistent content across all social platforms.
• Integration: Hootsuite works well with other marketing tools. A downside is that the interface can be somewhat cluttered, and it takes some time to become familiar with all its features.

Who uses Sprout?

Mid to large businesses use Hootsuite, with multiple plans to choose from.

2025 update: Hootsuite provided a fresh set of social media post templates at the start of 2025, while simplifying its reporting tool to make digesting analytics less complicated.

4) Buffer

Buffer is a social media tool angled towards content publishing and analytics. It can be integrated with other platforms, such as the graphic design tool Canva. This way, you can create graphics without having to jump between different apps.

Like other social media management tools, you can post and schedule your content across multiple social platforms like Facebook, Instagram, and X.

Buffer features

• Analytics: Measure how your posts are performing, and which kind of content gets the most likes, comments, and shares.
• Collaboration: Invite unlimited collaborators to the platform to manage your social media projects in one place.

Who uses Buffer?

Small businesses and individuals looking to streamline their social media efforts use Buffer.

Consumer research tools

Consumer research tools are essential to understanding your audience and where they hang out online. Knowing what your potential customers think about your brand, product, service, competitors, and/or industry means you can build a digital marketing plan based on real insights. 

4) Brandwatch Consumer Research

Brandwatch Consumer Research is separate from Social Media Management but can be used in tandem with that platform, or in silo.

The consumer intelligence tool monitors over 100 million online sources to gauge sentiment, spot trends, find gaps in your market, and track competitors.

It's packed with consumer data going back to 2010 and leverages AI to segment and categorize data in real-time.

Brandwatch Consumer Research features

• Smart AI: Brandwatch uses AI to search more than 100 million sources and historical data for the right insights, no matter what they're looking for.
• Research archive: Get access to 1.4+ trillion internet posts going back to 2008.
• Data comparison: Upload and analyse your own data alongside online results to build a complete picture of your customers.
• Connected solutions: Connect with Brandwatch Social Media Management and incorporate Cision's datasets into your workload.

Who uses Brandwatch Consumer Research?

Medium to large companies and agencies use Brandwatch Consumer Research to understand their industry and audience. Its use of smart AI makes it a standout tool in the field of consumer research, with access to trillions of data points.

2025 update: Brandwatch improved its AI-generated Iris Quick Search feature in 2025 to make it faster to get answers around trends, spikes, and sentiment. Dashboard summaries and the new AI Query Writer further accelerate information flow, so you can get the answers you need.

SEO tools

If you’re a digital marketer who wants to boost the visibility of your website, you need an SEO tool.

This way, you can track your rankings, optimize your content, and stay one step ahead of your competitors.

There are two big players in the SEO game: Semrush and Ahrefs. They aim to improve your search engine rankings by offering valuable insights into keywords, backlinks, and competitor strategies.

Here’s what you can achieve with SEO tools:

• Discover high-value keywords
• Analyze your backlink profile
• Monitor your rankings over time
• Identify technical SEO issues
• Research your competitors

Choosing the right SEO tool can have a big influence on your digital marketing success. Let’s look at Semrush and Ahrefs in a little more detail.

6) Semrush

Semrush is a solid digital marketing tool for anyone who needs to master Google. It’s a platform that covers a wide range of areas, including SEO, content marketing, and digital competitor research.

The platform provides tools that help you improve your content marketing and, in turn, boost your SEO rankings. Its keyword research tool is what usually attracts users to the platform.

Semrush features

• Content planning: You can monitor your content via Semrush and apply improvements and changes to achieve higher engagement. It offers topic suggestions, SEO recommendations, and even readability scores to ensure your content hits the mark.
• Competitor analysis: Examine your competitors to understand their content marketing strategies, such as their top-performing keywords and backlinks.

Who uses Semrush?

Semrush is used by businesses of all sizes that need to improve their online presence and want all their data in one place.

2025 update: Semrush has launched an AI Toolkit aimed at informing users of how their website content ranks on AI-driven search results. This is new territory for many digital marketers as AI is rolled out across Google and other search platforms.

7) Ahrefs

Ahrefs is another SEO tool for digital marketers. The platform comes with many features, like keyword research, that lets you analyze millions of keywords with detailed metrics like search volume, difficulty, or potential traffic.

Ahrefs also shines in the realm of technical SEO. Its Site Audit tool crawls your website and identifies issues that might be hindering your search rankings.

Ahrefs features

• Site Explorer: Look at your competitors’ websites and see their top pages, backlink profiles, and overall organic search performance.
• User-friendly interface: A simple-to-use platform, Ahrefs makes it easy to navigate through data and crunch the numbers that matter most to you.

Who uses Ahrefs?

Ahrefs is used by SEO professionals, digital marketers, and content creators who need deep insights and analysis alongside content tips.

2025 update: Ahrefs began tracking outbound link clicks in 2025, meaning users can see which external links are catching audience's attention the most. Outbound links can be beneficial or detrimental to your brand's goals, depending on where they link to.

Email marketing tools

Email marketing is one of the most important areas in digital marketing and can sometimes get overlooked by other efforts to connect with audiences.

There are plenty of excellent tools on the market that can help you launch and manage your email campaigns. Most integrate into your existing systems to make the process much smoother.

Helpful email marketing tools will have:

• Pre-designed email templates
• List segmentation options
• Automated workflows
• Detailed analytics and reporting
• A/B testing capabilities

Choose tools that empower you to create engaging emails and track their performance. With their analytics features, you can track open rates, click-through rates, and conversions.

8) Mailchimp

Mailchimp is a well-known platform in the email marketing space. It lets you create and send email campaigns, manage your customer lists, and track your performance.

Mailchimp has an easy-to-use drag-and-drop editor, so you don’t need any design experience to create nice-looking emails. You can choose from a range of templates or design your own from scratch.

Mailchimp features

• Audience segmentation:  Create audience groups and tailor your messages to send emails to specific audiences. Categorize contacts based on their purchase history or how engaged they are with your content.
• Automation: Establish automatic welcome emails, birthday messages, and reminders for abandoned carts. Automatically monitor open rates, click-through rates, and other key metrics to see how your campaigns are doing.

Who uses Mailchimp?

Small to medium-sized businesses looking for a strong email marketing solution usually side with Mailchimp. It’s particularly useful for e-commerce brands that want to automate their email marketing.

2025 update: Mailchimp launched an additional set of improved tools in 2025 aimed at helping users design mobile-friendly emails.

9) ActiveCampaign

ActiveCampaign aims to boost your email marketing campaigns, while also providing WhatsApp and SMS messaging. It does this by combining email marketing with automation and customer relationship management.

The tool integrates with various platforms, enabling connection to your website, e-commerce store, and other apps you use. While the platform offers a wealth of features, it may take some time to get familiar with them.

ActiveCampaign features

• Analytics: Get detailed insights into how your email campaigns are performing, enabling you to make data-driven decisions for your marketing strategy.
• Email automation and personalization: Create complex workflows that engage customers based on their behavior and preferences, helping you build meaningful connections. Email personalization is also available.

Who uses ActiveCampaign?

Small to medium-sized businesses that want to take their email marketing to the next level and connect with customers on WhatsApp and SMS, too. It’s a good choice for companies that need to automate their customer communications and sales processes.

2025 update: ActiveCampaign began rolling out WhatsApp messaging in 2025, with the aim of creating "conversational experiences" with an automated approach. Brands can run personalised campaigns entirely in WhatsApp.

Content creation and amplification tools

Creating compelling content is crucial for successful digital marketing, and the right tool can help improve your content strategy.

A good writing tool will boost your productivity and increase the quality of your content. Platforms like Brandwatch that have the latest AI technologies can assist you in crafting blog posts, ad copy, and other types of content. They offer suggestions for improvement and can help speed up your writing process.

When it comes to graphic design, there are tools available that allow you to create eye-catching visuals without needing a design background. You can easily create social media posts, presentations, flyers, and more, either by customizing your designs to fit your brand style or by choosing from a library of templates.

Meanwhile, amplification tools take your content and magnify its impact by spreading it far and wide.

With these tools, you can not only improve the quality of your content but also extend your reach and save a lot of time.

Let’s explore some top options that can help you amplify posts, craft engaging content, stunning graphics, and more.

10) Cision

Cision is the ideal platform to generate fresh content ideas and amplify content across the wider digital landscape. It looks beyond social media and allows users to amplify content through press releases, videos, webinars, white papers, blogs, and more.

Users can retarget content to better suit their intended audience and republish on multiple outlets. There's also a handy reporting dashboard to analyse all metrics and key performance indicators (KPIs) in one place.

Cision features

• Global newswire: Cision houses the world's largest newswire distribution service, making it easy to amplify your content across paid, earned, shared, and owned media.
• Social integration: Cision integrates with Brandwatch Consumer Research and Social Media Management to amplify content across even more digital channels, boosting your content's potential to achieve better ROI.

Who uses Cision?

Medium to large businesses and agencies that amplify content and manage PR campaigns appreciate Cision's extensive platform.

2025 update: Cision launched an integrated AI suite across its global CisionOne platform in 2025, with the aim of revolutionizing PR workflows. The AI Assistant and a suite of intelligent features automate routine tasks and generate real-time insights.

11) Canva

Canva is a graphic design tool that doesn’t need downloadable software, making it user-friendly for non-designers.

With Canva, you can create social media posts, presentations, flyers, and more. Some marketing platforms integrate with Canva to make the production and publishing process smoother.

Canva features

• Smart interface: Canva’s drag-and-drop interface is straightforward, making it easy to use even for beginners. Resizing your design for different platforms saves you a lot of time when creating content for multiple social media channels.
• Template library: Tap into a big library of templates, images, and fonts, while also being able to upload your own images and logos.

Who uses Canva?

Individuals and small to mid-sized businesses use Canva as a quick photo editing tool. While it may have some limitations for more complex projects, it’s more than enough for most digital marketing needs.

2025 update: Canva launched Visual Suite 2.0 in 2025 with the aim of pulling all design types – websites, whiteboards, videos, and more – into one place. Users no longer need to jump between tools or import content.

12) Jasper

Jasper is a digital marketing tool specialising in AI-powered writing assistance. It's used by content marketers who need words. Whether you’re writing blog posts, social media updates, ad copy, or anything in between, Jasper offers a tool to help.

Provide some basic information, and the software will create entire paragraphs for you. You can choose from an extensive library of 50+ writing templates that cover different types of content.

Jasper features

• Writing templates: Use writing templates to guide you through the writing process step-by-step, making it easy to get started if content writing isn’t your thing.
• SEO integration: Jasper can be integrated with some SEO tools (such as Surfer), allowing you to optimize your content for search engines as you write.

Who uses Jasper?

Digital marketers who create written marketing content may consider Jasper a worthwhile contender. The tool can adapt to different tones and styles, making sure the copy aligns with your brand voice.

2025 update: Jasper unveiled a new model in the summer of 2025 with the aim of bringing multiple touchpoints from a digital strategy together. Jasper Canvas helps users map high-level strategies from ideation through to individual assets.

Analytics and data tools

You need to track your performance to discover areas for improvement, and this is the only way to make sure you stay ahead of your competition. Analytics and data tools provide the insights you need to make informed, data-driven decisions.

Some tools, like Brandwatch, have analytics built into their wider marketing platforms.

Specific analytics tools, meanwhile, offer detailed information about all kinds of things, like your website visitors, their behavior, and how your content is performing. With the right analytics tools, you can:

• Gain a deeper understanding of your audience
• Spot areas that need improvement
• Measure how well your campaigns are doing
• Make smarter marketing decisions

By leveraging these tools, you'll be able to fine-tune your digital marketing strategy and achieve better results.

13) Google Analytics

Google Analytics is usually the first platform digital marketers use to understand their brand’s online presence. It provides insights into how visitors interact with your website, helping you gauge where they come from and what actions they take.

It won’t necessarily revolutionize your brand, as third-party tools can draw much more data than Google Analytics. However, it’s a good place to start if you’re new to the world of digital marketing.

Google Analytics features

• Content analysis: Track which pages are the most popular and detect what content resonates best with your audience.
• Snapshot data: See how effective your social media, search engine, and ads efforts are. The Google Analytics dashboard gives you a quick snapshot of your site’s performance, and if you need more detail, you can create custom reports.

Who uses Google Analytics?

Google Analytics is suitable for businesses of all sizes and is usually the first option for a digital marketer when they’re understanding their brand’s existing reach. It’s easy to set up, and you don’t need to be a tech expert to use its basic features. However, over time, you may find a third-party solution is more relevant to your needs.

2025 update: Google Analytics is continually updating in 2025, with generated insights the latest development. Users get concise AI-created summaries on data fluctuations to help explain the latest changes to web traffic and conversions.

14) SurveyMonkey

SurveyMonkey is an online survey tool that can help you gather valuable insights from your customers to make better data-driven business decisions.

It integrates with more than 220 other tools – from email marketing tools like Mailchimp to CRMs like Salesforce – to make data transition from your surveys much more efficient.

SurveyMonkey features

• Create surveys: Make professional-looking surveys with ease. The platform features a user-friendly drag-and-drop interface and a variety of pre-designed templates. Choose from different question types, such as multiple choice, open-ended questions, and rating scales. 
• Broad reach: Share your surveys through email, social media, or even embed them on your website. Plus, it integrates smoothly with many popular marketing tools.

Who uses SurveyMonkey?

SurveyMonkey is used by marketers wanting to conduct primary market research, track customer satisfaction, and gather feedback on new products.

2025 update: SurveyMonkey has expanded its connected apps menu to EU data center customers, adding new languages too. Mobile users can also create surveys quicker using a “Build with AI” feature that converts speech into text.

Project management and collaboration tools

Managing digital marketing projects can be quite a challenge. Project management and collaboration tools help keep your team organized and make sure that your campaigns are running smoothly.

Collaboration tools help you streamline tasks, share files, and facilitate communication among team members.

Great project management and collaboration tools will come with these important features:

• Task lists and calendars
• File sharing features
• Team chat options
• Progress tracking
• Integrations with other applications

The best tools are easy to use, can be tailored to your team’s needs, and will improve productivity.

Just ensure you think about what your team struggles with the most. Do you need better task tracking? Easier file sharing? More effective communication? Choose a tool that can solve your biggest challenges and boost teamwork.

15) Trello

Trello is a standard choice for many businesses seeking help with project management. It organizes tasks and boosts collaboration within teams through its visual boards and cards.

You can set different boards for various marketing campaigns or projects, with each board containing lists and cards that represent specific tasks or ideas. Effectively, it creates one giant visual representation of a project’s individual processes.

Trello features

• Teamwork features: Assign tasks to team members, set deadlines, and add comments directly to the cards. There are also plenty of productivity-boosting features, like labels for categorizing tasks, checklists within cards, and automation options to simplify workflows.
• Flexible software: Customize your boards to fit your needs, whether you’re planning content calendars, managing social media posts, or tracking campaign performance.

Who uses Trello?

Trello is used by marketing teams of all sizes, especially for those who prefer a visual approach. It excels in visual organization, but may not be the best choice for more complex projects.

2025 update: A "new" version of Trello launched in 2025 with plenty of additional features. Users can now get a unified tasks inbox, AI-powered messaging analysis, and connected content planners with Google or Microsoft calendars.

16) Asana

Asana is similar to Trello in focusing on the project management and collaboration space. You can create boards, lists, and timelines, making it simple to visualize your projects.

The platform also offers customizable templates tailored for different marketing activities. Just make sure everyone on your team knows how to use the tool; otherwise, it can get messy quickly.

Asana features

• Reporting: Create charts and graphs to monitor progress and see what areas may need some extra attention.
• Integrations: The tool can be easily integrated with other popular platforms such as Slack and Google Drive for a seamless workflow.

Who uses Asana?

Asana can be used by marketing teams of any size that manage multiple projects and tight deadlines. It’s also a choice for remote teams that need to collaborate on a centralized platform.

2025 update: Asana rolled out AI workflows in 2025 to standardise best practices and boost efficiencies. Smart workflows cover request tracking, ticketing, creative requests, and work intake.

Video marketing tools

Video marketing has become a core marketing pillar for brands. The rise of TikTok and Instagram means short-form videos are in vogue, while YouTube and LinkedIn give brands ample space to publish long-form video content.

With the right video marketing tool, you can create, host, and analyze your video content all in one place without having to be an expert.

When choosing a video tool, it’s important to consider your specific needs. Are you looking for user-friendly editing features? In-depth analysis? Or perhaps the ability to add captions or interactive elements?

A great video marketing tool can help you to:

• Produce professional-quality videos
• Securely host your content
• Monitor viewer engagement
• Generate leads directly from your videos
• Easily share content across various platforms

Let’s look at some of the top options that help you create engaging videos without hassle.

17) Wistia

Wistia is a video marketing platform that provides a set of tools to help you create, manage, and analyze your video content. You can upload your videos, and the platform comes with a lot of customization options.

Wistia lets you add forms directly to your videos, making it easier to turn viewers into potential customers. This lead capture feature can also be connected to many popular CRM systems to manage.

Wistia features

• Webinar hosting: Host webinars within Wistia and capture leads and data to follow up on your campaigns with further actions.
• Deep analytics: See who is watching your videos, how long they stay engaged, and when they drop off. You can add chapters to your long-form webinars, allowing viewers to jump quickly to sections they are interested in.

Who uses Wistia?

Businesses of any size looking to engage in video marketing are likely to encounter Wistia.

2025 update: Wistia has updated its language bank, with 22 languages and 64 regional accents now supported on the site. This helps generate dubs and translated scripts, making it a useful tool for multi-national brands.

18) Vimeo

Vimeo is an advanced tool that makes it easy to create, manage, and share high-quality video content. The platform comes with strong privacy settings, allowing you to control who gets to see your content.

You can produce videos even if you don’t have a background in design.

Vimeo features

• Strong user interface: Vimeo’s simplicity is built in, with plenty of customizable templates, an intuitive drag-and-drop editor, and the ability to tailor videos to your brand’s style.
• Video analytics: Vimeo also offers insightful analytics that give you a clear picture of viewer engagement, helping you understand which content connects best with your audience.

Who uses Vimeo?

If you want to enhance the quality of your videos and require professional-grade hosting, Vimeo is one of the first choices to consider.

2025 update: Vimeo launched a deeper AI translation feature for its videos in summer 2025, which gives more accurate outcomes and permits post-translation editing. Also improved are video monetization options and search features within Vimeo itself.