Managing your Google Business Profile effectively is critical for SEO success in 2025 – particularly if you're seeking to expand your local search visibility.

Customer-facing businesses, such as stores and restaurants, typically have a Google Business Profile, as it’s often the easiest method to raise awareness at a local level.

Someone needing a haircut, for example, can simply Google “barbers + their location” to find local Business Profiles that match their search, like so:

More than 90% of internet users rely on Google to find things online, so it makes sense for brands to establish a presence on the platform.

The challenge for some brands, though, is keeping your profile updated and engaging across potentially dozens of locations, all while responding to reviews and analyzing performance.

Many business owners struggle with a lack of time, expertise, and bandwidth to manage these tasks manually.

Thankfully, a range of Google Business Profile (GBP) management tools has emerged to simplify and automate this process.

In this comprehensive guide, we’ll explore the best Google Business Profile management options of 2025 for small businesses, enterprises, and agencies managing multiple profiles.

By the end, you’ll understand which tool (or combination of tools) can help you save time, improve local SEO, and build a stronger presence on Google – and why Brandwatch is among the top solutions leading the way.

Top tools for Google Business Profile management in 2025

Below is our hand-picked list of the top tools to manage Google Business Profiles in 2025. These include all-in-one platforms for enterprises, specialized local SEO tools, and social media management integrations. Let’s explore the unique value of each tool.

>> What is a Google Business Profile? Learn more about choosing a tool today!

1. Brandwatch

Brandwatch is a comprehensive digital marketing suite that brings Google Business Profile management into your wider marketing strategy.

Through Brandwatch Engage, organizations can manage GBP listings and monitor customer reviews at scale. You can connect multiple Business Profiles and handle all your Google reviews, Q&As, and updates from the same unified dashboard as your social media channels.

It’s all possible thanks to Brandwatch’s Social Media Management platform, which ties your entire digital social strategy together. 

This central hub approach means your team can build customer relationships more efficiently, responding to Google reviews just as easily as Facebook or X mentions. 

Key features of Brandwatch

  • Unified inbox for Google reviews and social media, so you can see all customer feedback in one place.
  • Multi-location management with bulk actions, making it ideal for brands with dozens or hundreds of locations.
  • Review monitoring and response at scale, with tools to track sentiment and reply quickly (no more juggling Google accounts).
  • Integration with Brandwatch’s social publishing and analytics, so you can schedule Google Business posts and measure engagement alongside other platforms.
  • Collaboration tools for teams – assign tasks or responses to the right team members and ensure nothing falls through the cracks.

2. Birdeye

Birdeye is a customer experience platform that excels at helping businesses increase their online exposure. It covers everything from local business listings to online reputation.

Birdeye’s GBP management features include automated review generation campaigns (via email/SMS) to help you continuously gather fresh Google reviews.

It pulls in all your customer conversations – Google reviews, webchat, social media direct messages (DMs) – into a single unified inbox, making it easy to stay responsive across channels.

Key features of Birdseye

  • Automated review requests via email and SMS to boost your Google review count.
  • Unified inbox for reviews, messages, and inquiries across Google, your website, Facebook, etc.
  • Built-in customer survey and feedback tools to gather insights beyond public reviews.

3. Podium

Podium is built around interaction management, with a huge focus on text message communications. It integrates your Google Business Profile messaging, website chat, and even Facebook messages into one text-based conversation hub.

Essentially, a customer can message you from Google or your site, and your team replies via Podium’s dashboard or mobile app as if it were a simple text chat. This approach makes engaging leads incredibly quick and personal.

If your business thrives on quick, personal communication, Podium is a reliable tool for turning searches into conversations and sales.

Key features of Podium

  • Webchat-to-text service, where website visitors can start a chat that seamlessly moves to text messaging.
  • Centralized inbox for all messaging – Google Business Profile messages, SMS, Facebook Messenger – managed in one place.
  • Text-to-pay functionality lets customers pay invoices securely via a link in a text message.
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4. Whitespark

Whitespark excels in local search marketing and offers a suite of sharp, focused tools. Brands use it for handling multiple local business listings, while Whitespark offers an in-house “clean up” service to effectively audit your Business Profiles.

There’s also a handy Reputation Builder for automating review requests, and a Local Rank Tracker that monitors how you perform in local search results over time.

Whitespark’s Local Citation Finder helps you discover and build citation links on other sites to boost your local SEO. You can also encourage feedback with a dedicated Google review link generator.

Key features of Whitespark

  • Reputation Builder tool to automate sending Google review requests via email/text.
  • Local Rank Tracker monitors your Google Maps/search rankings by location or keyword.
  • Local Citation Finder helps find new directory opportunities and track your citations.

5. Reputation

Reputation is an enterprise-grade platform that goes beyond GBP management into the realm of holistic reputation management and customer experience analytics.

It aggregates data from Google Reviews, social media mentions, customer surveys, and more into a single, comprehensive dashboard.

Reputation allows large companies to track every location’s Google Business Profile, respond to reviews at scale, identify trends (via sentiment analysis), and benchmark against industry standards. The platform includes social listening, survey tools, and even case management for customer complaints – all integrated with GBP data..

Key features of Reputation

  • Multi-source review management – monitor and respond to Google reviews, Facebook reviews, surveys, etc., all in one place.
  • Social listening and engagement tools to track what’s being said about your brand beyond just reviews.
  • Business listings management for consistency, plus AI-driven insights to highlight common customer sentiment or recurring issues.

6. Semrush

Semrush is renowned for its SEO and PPC tools, but it also provides a Listing Management module for Google Business Profiles and other online directories. If you’re already using Semrush for keyword research or website SEO, adding on the GBP management makes a lot of sense.

The tool can sync your business info to 70+ directories (including Google, Facebook, Bing, Apple Maps, and even voice assistants) to ensure consistency. From the Semrush dashboard, you can update your NAP (name, address, phone), hours, etc., across all platforms in one go – a huge time saver.

You can also respond to Google reviews and Q&A within Semrush and schedule Google Business posts directly from the interface. This gives you local SEO, reputation management, and content scheduling in one familiar SEO toolset.

Key features of Semrush

  • Automatic listing distribution to 70+ platforms – enter your info once and push it everywhere (including Google and voice search platforms).
  • Review response and monitoring for Google and Facebook, integrated into your workflow.
  • Duplicate listing suppression and cleanup tools to eliminate conflicting or redundant GBP entries.

7. BrightLocal

BrightLocal is a dedicated local marketing platform that has become popular among agencies. It offers a set of tools to audit and improve Google Business Profiles and local search performance.

It also provides citation building and tracking, robust reputation management to generate and monitor reviews, and a Geo-Grid rank tracker called Local Search Grid.

Agencies like BrightLocal because of the ability to create beautiful, white-label reports for each client or location, complete with Google Analytics integration and GBP insights.

Key features of BrightLocal

  • In-depth local SEO audits covering GBP factors, citations, on-page SEO, and more for a holistic local visibility score.
  • Citation management services – you can use their tools or have BrightLocal’s team build/clean citations for you (ensuring your NAP is consistent online).
  • White-label reporting that can be automated, so agencies can send clients monthly Google My Business performance reports with their branding.

8. Moz Local

Moz Local is part of the SEO brand Moz and focuses on the core challenge of local SEO: ensuring your business information is correct and consistent everywhere.

It’s a user-friendly way to manage your Google Business Profile and other important directories without fuss.

There’s a simple dashboard to monitor Google reviews and ratings, plus an activity feed to see changes or suggestions on your profiles. While it may not offer advanced extras like social posting or sentiment analysis, it excels at the basics of GBP management.

Key features of Moz Local

  • Automated duplicate detection and deletion, helping avoid the SEO confusion of multiple GBP or directory listings.
  • Google and Facebook review monitoring in the dashboard, with alerts for new reviews so you can respond promptly.
  • Profile completeness tracking and recommendations.

9. Yext

Yext is designed to act as a command center for business information online. It creates a “single source of truth” for all your location data and content, which it then syncs to a network of over 200+ platforms – from Google and Apple Maps to Yelp, TripAdvisor, Alexa, and beyond.

For a company with hundreds or thousands of locations, Yext ensures that all addresses, phone numbers, store hours, and special announcements are updated everywhere in one shot.

Yext also offers robust review monitoring with AI-driven sentiment analysis to help enterprises gauge feedback across locations. It’s a sophisticated platform with APIs, customization, and analytics that large brands and franchises rely on for brand consistency.

Key features of Yext

  • Syns and manages listings on 200+ services, ensuring your GBP details and other info are identical everywhere.
  • Ability to create local landing pages for each location, which are kept updated with your latest data.
  • Connects with CMS systems, analytics platforms, and offers detailed reporting on listing views, customer actions, and search impressions.

10. Synup

Synup is great for listing management – it provides real-time sync across 200+ directories and platforms (similar to Yext) to keep your info consistent. However, Synup takes it a step further with features like review management, which includes customizable templates, allowing you to respond to Google reviews quickly at scale.

There’s even a built-in social media post scheduler (similar to Brandwatch) for Google Business posts and other platforms.

Synup also shines in analytics, providing in-depth dashboards on profile views, clicks, and customer actions. For agencies or resellers, Synup offers white-label options, so you can provide their GBP management under your own brand.

Key features of Synup

  • The listings management suite offers one-click updates to your info across 200+ directories (Google, maps, review sites, etc.) with automated syncing.
  • Social media and GBP post scheduling are available on a single interface.
  • Voice search optimization ensures your business info (like FAQs, store data) is optimized for voice assistants – a growing factor in 2025 local search.

11. Local Viking

Local Viking is a specialized Google Business Profile management tool known for its Geo-Grid rack tracking service – a visual map of your Google rankings across a geographic grid, so you can pinpoint exactly where you rank well (or poorly) in a city.

Local Viking also offers sophisticated scheduling for Google Posts, Google Q&As, and product updates. Agencies appreciate features such as bulk photo uploads and management, as well as an automated review response system that can save predefined replies or utilize rules to handle incoming reviews.

It supports the latest Google API changes, meaning it’s reliable and safe to use. If you need to manage a large volume of GBP listings with precision, Local Viking is a tool designed for that job.

Key features of Local Viking

  • Geo-Grid rank tracking lets you see your Google rank across a map grid at various distances – great for local SEO diagnostics and client reports.
  • Advanced post scheduling for Google posts in advance, with the option to set them to recur (repeat).
  • White-label reporting to provide clients with their own login or periodic report on GBP performance under your agency’s branding.

12. SOCi

SOCi is a marketing platform specifically tailored to the challenges of franchise and multi-location businesses. It provides a centralized system for corporate marketing teams to manage listings and reviews across all locations, while also empowering local operators to post content and engage with their communities (within approved guidelines).

So, if you launch four stores in one town, then SOCi helps manage all four Business Profiles in one place.

SOCi also integrates localized ad management and social media management, plus a module called SOCi Listening to monitor local customer conversations.

Key features of SOCi

  • Multi-location listings management makes it easy to update info and hours across hundreds of GBP listings from one dashboard.
  • A built-in CMS for social and GBP posts with established approval processes, so local managers can contribute content that corporate can vet.
  • Local paid advertising tools are available as an additional resource to help manage localized Google Ads or Facebook Ads campaigns across multiple locations.

13. Chatmeter

Chatmeter helps multi-location companies listen to customers and measure their local online visibility. It’s similar in spirit to Reputation but with a strong emphasis on local SEO intelligence.

Chatmeter monitors all your GBP listings and reviews, aggregates your ratings, and alerts you to any issues or changes. Chatmeter also performs advanced sentiment analysis on your reviews to tell you what customers love or hate, without requiring you to read each review individually.

Additionally, Chatmeter offers social media monitoring and local listing management akin to Brandwatch. For enterprises, their reporting can roll up data to regional or national levels, helping executives see the big picture.

Key features of Chatmeter

  • Multi-location GBP monitoring from a central dashboard means you can see listing status, newly posted Google photos, suggested edits, etc.
  • Sentiment analysis and categorization on Google reviews.
  • Local Brand Visibility score that combines rankings, reviews, and listings data to score your overall local visibility, and compares it to competitors.
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14. Localo

Localo is a budget-friendly tool ideal for those just starting out with Google Business Profile optimization. One of its best features is a one-click GBP audit: it quickly scans your Business Profile and provides a simple checklist of improvement tips.

This could be things like “add more photos of your business” or “respond to unanswered questions.” It tells you what to do next to rank better, which is ideal if you’re new to GBP management.

Localo also includes a straightforward local rank tracker, allowing you to monitor your local search results ranking, and an easy post scheduler for Google Posts. It even offers some basic competitor analysis – for example, seeing how your profile stacks up against nearby competitors in terms of reviews and posts.

Key features of Localo

  • Instant audit and analysis of your profile’s completeness and optimization, yielding a to-do list of specific actions for better visibility.
  • Track your Google search positions for key terms in your area with the local rank tracker.
  • Basic tools to check competitor Google profiles – see their categories, recent posts, or review counts to glean strategies.

15. GMB Briefcase

GMB Briefcase – named after “Google My Business” before it changed to “Google Business Profile” – focuses on auditing your profiles and giving actionable recommendations.

It can assess the completeness and quality of each listing, then issue a score and suggest specific additions or changes, similar to Localo. This gamifies the optimization process, which might be useful if you’re new to GBP management.

Additionally, GMB Briefcase features a unique Q&A chatbot tool – you can deploy a chatbot on your Google Business Profile that answers common customer questions or even helps capture leads via Google’s Q&A section. This is a cutting-edge solution that can set you apart by providing instant information to customers.

Key features of GMB Briefcase

  • Profile auditing and scoring that evaluates each Google Business Profile and gives you a percentage score, plus specific optimization tips to reach 100% completeness.
  • Recommends categories, keywords, or content to add to improve visibility, based on top-performing competitors in your niche.
  • A Google Q&A chatbot that auto-responds to customer questions or provides preset info, enhancing customer service directly on Google.

16. NapoleonCat

NapoleonCat is primarily a social media management tool, but it also supports Business Profile messaging. With NapoleonCat’s social inbox, you can track and respond to all incoming messages and reviews from Google users in one place.

Like Brandwatch, it also integrates Facebook Messenger, Instagram, X, LinkedIn, YouTube, and TikTok, consolidating communication across multiple platforms. This means your customer support or community team isn’t hopping between Google’s interface and other apps – everything flows into one piece of software.

A big plus for teams is the ability to assign conversations or reviews to specific team members as customer service tickets, add internal notes, and mark issues as resolved.

Key features of Napoleon

  • CatUnified messaging inbox to manage all Google reviews and messages alongside your social media comments and DMs.
  • Set up automatic moderation rules (e.g., auto-hide or respond to certain repetitive questions) across platforms, including Google Q&As.
  • Internal commenting on threads and collision detection (to prevent two people responding at once), which improves team management practices.

17. RecurPost

RecurPost is a social media scheduling tool that, similar to Brandwatch, supports Google Business Profile posts in addition to Facebook, Instagram, X, LinkedIn, and others. You can plan your Google updates (offers, events, posts) on the same calendar as your other social content.

RecurPost enables text posts on Google Business Profile and the scheduling of Google photos and videos. It integrates with Canva for easy graphic design and even with ChatGPT to assist in writing post captions.

If you’re an agency, RecurPost also provides client approval workflows for content.

Key features of RecurPost

  • A unified scheduling calendar makes it easy to plan and schedule Google posts alongside your other social media updates from one dashboard.
  • Canva integration to design post images directly in the app.
  • Auto-expiration enables you to set posts (on GBP or social) to expire after a certain date (great for limited-time offers), ensuring outdated info is automatically removed.

18. Sprout Social

Sprout Social is a social media management platform similar to Brandwatch and NapoleonCat, known for its publishing, engagement, and analytics features. Sprout Social has an official integration with Google Business Profile’s review API that allows you to pull your Google reviews directly into Sprout’s “Smart Inbox”.

In practical terms, a community manager can respond to a new Google review as easily as replying to a tweet – no separate login required. This streamlines community management, ensuring that every piece of customer feedback is handled promptly by the right person.

Sprout Social also supports Google Q&A management and offers analytics on your Google reviews (trends in ratings over time, etc.).

Key features of Sprout Social

  • See and respond to Google reviews in real time via the “Smart Inbox” alongside messages from other social channels.
  • Schedule Google Business Profile posts (via integrations) to maintain a consistent cross-channel marketing calendar.
  • Include Google metrics (e.g., number of reviews, average rating trends) plus your social KPIs in your unified reporting, giving a holistic view of online presence performance.

FAQs on managing a Google Business Profile

Can I manage multiple Google Business Profiles at once (from one dashboard)?

Yes. Platforms like Brandwatch, Yext, and Synup let you manage multiple profiles centrally. You can update info, respond to all reviews, and post updates across all locations from one dashboard.

How often should I update or audit my Google Business Profile?

Audit your Business Profile information quarterly and update it regularly. Ensure hours (especially holiday hours), address, phone, website, and other attributes are all current and correct.

Ongoing engagement is best. Try to post on your profile at least once a week (tools like Brandwatch can schedule these in advance), and check for new reviews or customer questions daily or weekly so you can respond promptly.

Time to manage your Google Business Profile

Choosing the right Google Business Profile tool can make all the difference between having proactive, meaningful profiles and ones that swiftly look dormant.

With so many people using Google to find businesses, especially on a local level via Google Maps, it’s never been more important to establish a strong Business Profile.

After all, it’s also another customer interaction option, and every lead at a local level is crucial.

Whether you’re a small business owner trying to keep up with customer reviews, an agency juggling multiple clients’ local SEO, or an enterprise brand overseeing hundreds of locations, there’s a solution tailored to your needs.

Try Brandwatch today

Brandwatch (our first tool on the list) is a great example of how a modern platform can help you manage Google Business Profiles in tandem with your social media and broader marketing efforts.

By consolidating review management, social engagement, and analytics, Brandwatch ensures you never miss a beat in connecting with your customers, whether they’re leaving a Google review or a Facebook comment.

Remember, your Google Business Profile is often the first impression customers have of your business (right there in the search results). Investing in a good management tool helps you maintain a responsive, up-to-date, and optimized presence that attracts customers and builds trust.