The Top 15 Social Media Management Tools Marketing

By Ruxandra Mindruta on November 14th 2017

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers.

Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance and analyze your online activity.

There are plenty of tools out there, so choosing the right one for your business can prove difficult. For this article, I decided to have a look at the top 10 most useful and popular social media management tools and ease your decision of choosing the one that suits your needs.

Buffer

User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest.

If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.

buffer

Also, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments and clicks, which can help you discover with little effort which are your best performing posts on social.

Buffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. Very handy and worth trying out!

Cons:

If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option.

Pricing:

The Individual Plan is free, but you can also opt for one of their paid plans which range from $102 to $2,550 / year.


Hootsuite

Integrated with over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics and managing campaigns, all in one place.

One of its core strengths is definitely facilitating audience engagement. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions and comments. There is also an option to save responses for future use, which can be handy.

Hootsuite

Another useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.

Due to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Cons:

Being such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. However, once you pass that stage and start exploring all its benefits, it’s all worth it.

Pricing:

There’s a free plan available, great for personal use, and also 2 additional options: Pro (from £6.99/month) and Enterprise, recommended for big corporations and organizations.


Spredfast

Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time.

If reporting is what you are looking for, Spredfast is unmatched. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export.

Spredfast

Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels.

Cons:

For those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions.

Pricing:

Not available


Percolate

Using Percolate’s customizable marketing calendar, you can schedule content for multiple channels, organize and collaborate with team members on campaigns.

Its user-friendly interface makes it easy for you to find what you’re looking for. For instance, you can easily find all images that you have tweeted out or look at the calendar to find out how many times you have posted in a day across various social channels.

Percolate

If one of your core focuses is content creation, Percolate is a great choice. It provides everything you need to build visually appealing content, such as access to Getty Images and your own built in media database.

The Brew, Percolate’s content suggestion feature is extremely useful for finding shareable content, which is a real time saver.

Cons:

At the moment, there is no possibility to change time zones for different users, an issue which can be tricky to tackle if being part of a global team.

Pricing:

Not available


Tweetdeck

If you’re simply looking for a Twitter-focused managing tool, with a clean and responsive interface, Tweetdeck fits the bill perfectly.

Tweetdeck makes it easy to engage with streams and posts quickly and it is also extremely flexible, as it allows you to add all Twitter streams you’re interested to keep an eye on. Also, desktop notifications can be set up to make sure you respond to comments or questions in real time.

Tweetdeck

One of the best things about Tweetdeck is its search features. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.

Cons:

It is quite difficult to manage more than one Twitter account, and also, scheduled tweets including images can’t be edited. Lack of analytics can also be an issue, but I’d highly recommend this as a first Twitter management to use for beginners.

Pricing:

Free


Oktopost

With an incredibly easy to navigate interface, Oktopost doesn’t take a lot of time to get used to.

Some of the pros that our community management team has identified include being able to track the total number of clicks on your posts, bulk scheduling and access to a single-dashboard where you can publish and schedule posts across multiple social channels.Oktopost

Its “Message Assets” feature is extremely useful as it houses all content posted to social, making it really easy to reuse when relevant, without having to recreate the same content.

Cons:

If you are looking to share a piece of content across multiple channels at the same time, there is no option to do it automatically, you’d have to copy and paste the post for each platform.

Pricing:

All four plans (Basic, Basic+, Business and Enterprise) come with a free 30-day trial and range from $55 to $1870 per month.


Sprout Social

With Sprout Social you can schedule and post messages to multiple social platforms. The app pulls all messages into a single, streamlined inbox so users can manage multiple profiles at the same time and in an easy-to-read format.

Sprout also allows users to collaborate with their team and assign tasks to others to ensure that all messages are dealt with by the most appropriate team members.

Sprout Social

Their analytics are quite strong as users can get reports on performance of sent messages as well as community growth and demographics data. There is also an option to package all insights into custom branded reports, which can be easily exported to CSV and PDF.

Cons:

The lack of Instagram and Pinterest integration can be an inconvenience for users as well as the impossibility to post across multiple Google+ pages at the same time.

Pricing:

Their pricing plans (Deluxe, Premium or Team) start at $59 per user/month and can get up to $500 per month, for 3 users.


Sendible

Sendible pulls in posts and comments from sites such as Facebook, Twitter and Flickr making it easy to manage and respond to all from one place. Each post is analyzed and messages requiring urgent attention are highlighted, helping users prioritize important mentions and deal with messages that require an immediate response straightaway.

Sendible

Like other social media management platforms, Sensible allows you to engage with your online communities across multiple platforms, analyze and track your social media and email campaigns, measure the success of the content you share and plenty of other things.

Cons:

If you’re managing a large, fast-paced account, this service is probably not the best. While it seems that some posts come in through Sendible immediately, others can take up to several hours to show up, which can be a tricky issue if you’re looking for real-time social media engagement and management.

Pricing:

Depending on the size of your business, you can opt for a Taster, Startup, Business, Corporate or Premium Plan, ranging from $10 to $442 per month.


BuzzBundle

Their coverage includes a broad list of social media platforms such as Twitter, Facebook, Google+, Youtube, LinkedIn as well as forums, blogs and Q&A websites.

You can post comments, replies or posts, send retweets and private messages across all these channels without leaving the workspace. It may attach images and it can also shorten URLs if needed.

 

BuzzBundle allows you to set up a number of Personas, which can be set up for different departments or individuals, or even for a specific audience or community. This is extremely beneficial as when scheduling, you can choose which persona this message is coming from or going to within the same screen across different social platforms, which is a huge time saver.

Cons:

The tool can sometimes be slow to pull in results and there is a steep learning curve attached to it.

Pricing:

You can either opt for a free account, which give you access only to a sample of mentions, or you can choose the Professional License ($199), for unlimited personas and 100% of brand mentions.


CoSchedule

Coschedule is a content marketing tool that lets you plan your posts as well as create and schedule social media messages from right inside your post editor.

The app supports LinkedIn, Tumblr, Google+, Facebook and Twitter and there is also an option to integrate with your Bitly account and track clicks across all your social media channels.

coschedule

The social media posts are displayed in the editorial calendar and in the post editing view. This makes for two very simple and intuitive ways to visualize both your content planning and your social media posts.

CoShedule is very easy to set up, so there’s no need to invest a lot of time and effort in learning how it works.

Cons:

It is worth mentioning that CoSchedule is only for WordPress, so if you’re using a different content management system you might need to consider other options.

Pricing:

CoSchedule’s pricing plans start at $15 per month and can get up to $60/mo , depending on the number of social profiles you want to track.

Zoho Social

Zoho Social is a cost-effective option for growing businesses and agencies.

The bulk-scheduler allows you to schedule multiple social media posts in one go, across Facebook, Twitter, LinkedIn, Google+, and Instagram, all in one dashboard.

Additionally, the collaboration feature makes it easy for teams to communicate, brainstorm and plan all together.

Intuitive and easy to use, Zoho Social has great reporting capabilities, as well as the capacity to shorten links and suggest the best times to post on social media to maximize community engagement.

Cons

At times, there can be issues with receiving notifications in real time, and the engagement capabilities (likes, replies, etc.) for comments can be limited.

Pricing

The pricing is transparent and highly flexible — it ranges from £8 – £100/month, depending on how many logins you need and the number of brands you’d like to track, as well as a number of additional features.

SocialPilot

Supporting nine social networks, Socialpilot helps over 75,000 agencies and social media professionals increase efficiency and save time.

A feature I find particularly interesting is content suggestions, for all those times when you’re struggling to find engaging content to share on your social channels.

There are several categories to choose from, including Business, Technology or Startups, and you can easily get those posts scheduled in your calendar.

Their iOS and Android app can come in handy for your scheduling needs whilst you’re on the go.

Cons

Some features are still in development, and it’d be great to see more in-depth analytics capabilities.

Pricing

There is a starter free plan available, which is a good starting point, especially for small businesses. Additionally, the paid options include four plans: Basic ($8/month), Growth Hacker ($16/month), Business ($25/month), and Enterprise (TBD).

AgoraPulse

Agorapulse enables its users to listen to their community and build meaningful relationships with them, as well as publish content across six social media platforms.

They stand out when it comes to engagement capabilities, picking up every single inbound comment and message on all networks, ensuring you reply, review, assign or tag every single important mention.

Their users mention the social inbox feature as one of their favorite platform characteristics.

Furthermore, their Facebook Barometer is a quick, smart way to get a snapshot of key metrics such as reach, engagement levels, or CTR. The Twitter Report Card and Facebook Page Contests are also interesting tools, worth having a look at.

Cons

Compared to some of the other tools we’ve listed, Agorapulse can be quite complex for novice users at first sight. Also, the search functionality and customizability could be improved.

Pricing

The pricing ranges from €49 to €299/month. Demos and free trials are available on request.

eClincher

eClincher takes automated social media publishing one step further. You can organize your content into themed queues, such as “blogs”, “industry articles”, “tips”, etc., and your updates will automatically get published across any social networks of your choice. Recycling content is also a popular feature.

Monitoring keywords and hashtags is an essential component of any healthy social media management strategy. With eClincher, you can easily follow discussions, mentions, and find new leads by always being on top of all conversation around your brand, industry, and competitors.

Due to the integration with Canva (a free graphic-design tool), you can even edit your images without having to leave the platform, and use them to enrich your scheduled across all social platforms.

Cons

The tool takes a bit of exploring and digging around to get used to, due to the slightly bulky UI.

Pricing

After your free 14-day trial, you can choose between their packages (Basic, Premier, Agency and Enterprise), which start at $49/month.

Falcon.io

Businesses use Falcon to oversee all social media platforms, publish, listen, engage and measure performance across channels.

In addition, it allows teams to work collaboratively and discuss ideas within the platform, as well as send posts for approval.

You can also run unlimited reports based on metrics of your choice, which you can then export and share with the wider team, via email, at set times.

Their Audience feature highlights the importance of gathering all customer information and enriching each audience segment with social data.

Users are able to create profile cards which automatically list social media messages, comments or mentions from the individual. Salesforce CRM records can be synced, too.

Cons

Users miss is the ability to schedule across different platforms (i.e. Facebook, Twitter and Google) with one click.

Pricing

Starts at $1000/month, due to increased complexity, as well as unlimited channels, teams and reports.


Do you have a favorite social media management or community management tool? Let us know in the comments.


Want to understand how social media is delivering value for your business?

Brandwatch Analytics is an enterprise social intelligence platform that helps social media managers track and measure the ROI of all their social activity.

Learn more by booking your free demo.


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  • Niraj Ranjan Rout

    Excellent article, Ruxandra. A useful list of tools. It is great that you have listed the pros and cons, and the price of each. Makes it easier to come to a decision. Thanks, Niraj (Founder at grexit.com)

  • Manal Bouchacra

    Thank you for the mention, interesting to see the pros and cons comparison. In terms of Sendible, live streams show immediately, while the general inbox will take no longer than an hour. Thanks :)

  • Great post, thanks. You might want to add reporting as a con for Percolate. Reporting across multiple brands, regions, etc. is not currently supported.

  • A great list, I’ve used most of them at some stage, but I’ve always favoured Buffer.

  • Theo Reichgelt

    Great overview of the top social media management tools, thanks! I’ve been using most of them over time and am a huge fan of Hootsuite and Buffer.

  • Great list, Roxy. I’ve used many of these tools before including Hootsuite, Sendible, Tweetdeck, CoSchedule, Oktopost and a few others. There are just so many! I’d definitely have added AgoraPulse which is a really great social media management tool which has a lovely UI, enterprise features (stunning reports) at a very affordable price. And I’d add Jollor, which is not as well known but a very promising tool with a fab UI and integrates with lots of networks including Russian ones.

  • Jon Suzuki

    Thanks for the list Roxy – I keep across these tools all the time and a couple from Europe that are worth checking out – ZoomSphere & SocialBakers.

  • Digisha Patel

    No doubt this is a great list, but I want to add SocialPilot because it is a really great tool for scheduling unlimited posts.

    It has three different plans and all are very affordable compare to other tools. It is promising tool and support scheduling posts for VK.com and Xing.com. It’s perfect tools who want to schedule 100 posts and it also saves my time.

    Overall, I think SocialPilot is a great alternative to Buffer and Hootsuite and I’ve been suggesting it to my colleagues and Facebook app developers too.

    Hope this helps.

  • Neil Verma

    Great List !
    Could you just let me know if there is something even close to socedo ? Although you missed it in this list !

  • Geogia Jorden

    I really didn’t know about these great tools apart from 2-3 tools. But, for now I have chosen 2-3 tools to use for my personal use. Would like to add sociota to the list.

  • thanks for that list, starting with my personal showdown (Buffer vs. Hootsuite) right now.

  • Ruxandra, amazing list. I use buffer, hootsuite and Coschedule for regular SEO activities. The rest of the tools I haven’t tried yet. Thanks for sharing this wonderful and valuable list.

  • Nikhil Tiwari

    Great post :)
    I’m a little bit stunned about ‘how active & aware you’re about things which are happening in the daily Internet marketing’.
    Would like to add my favourite sociota to the list……..

  • Marina

    Hello Ruxandra,
    thanks for that nice article about the social media scheduling tools. I
    also worked with tools like buffer or hootsuite. Now I prefer to work
    with blog2social. It’s an easy tool to schedule and post automatically
    to the various social media, while at the same time it allows you to
    customize your postings for each network’s requirement. Also you can
    select the image you like to go with your post.

  • dude

    Great post. Thank you. :) I personally use Capzool. It’s a great scheduling tool that also gives you posts that have already been made. It’s like having a gourmet dinner brought to you instead of you having to cook it yourself. Check it out. You use can my referral code: Cap20948

  • Ioana Budai

    One of the best-written posts on this topic, great quality!
    Now, to be completely honest, I’m having a bit of a hard time with making up my mind.
    I mean, it’s a toss-up between the safe choices like Buffer/Hootsuite and cool tools like BuzzBundle.
    It’d be great to know which one of these is – price-wise- the best for a launching platform.

  • Manvi Agarwal

    You should try out SocialPilot https://socialpilot.co/ . The best automation tool I’ve worked with until now. You can connect to 9 social media networks, and share as many as 500 daily posts and connect 200 profiles with just one SocialPilot account and that too at really cheap rates. It has features like Custom FB Branding, Bulk Scheduling, Never-ending feed content and suggestions, team collaboration upto 20 members and much more.

  • Prathik Rammohan

    Hey Ruxandra, great article! I would also recommend DrumUp – https://drumup.io/. It is a social media manager and content marketing app that mines web content in real time to recommend fresh and relevant content to your audience, reducing your Facebook, LinkedIn and Twitter management time by upto 90%. It provides you with relevant content based on keywords provided by you. You also have the option of setting up RSS feeds or manually save links to your library. Once this is done, you can schedule your favorite posts across your social media channels easily with their 1 Click Add feature. Give it a look, and if you like it, please include it in any future lists. Thanks!

  • Joshua White

    Hello Ruxandra, thanks so much for putting this together. It’s a great article which gives social media marketers insight into potential solutions. I am the Founder of social media marketing software company https://knackmap.com – I’d love for you to consider us to be a part of this article. Can I send you through some more information so that you can consider us? Our platform strengths lie in planning and publishing, and have a number of neat tools for most social media marketing activity :)

  • Juraj Zamborsky

    Hi Ruxandra, Thank you so much for this article :) I found your list really inspiring and most of these tools should be in eye of every social media marketer. However, I’d like to bring your attention to Kontentino https://www.kontentino.com/, which is a social media tool for streamlining the whole collaboration and approval workflow. I may be biased because I work as a business developer at Kontentino, but it’s one of the most intuitive social media tools. I’d be glad to hear any feedback on Kontentino.

    https://uploads.disquscdn.com/images/dd3b7a1458971fc896029ccc5062a801fb4af8b5be1ef243e04f7c3367dd823e.png

  • Anish Prasad Sah

    I hope this tool might make it easy to handle all social media accounts at one place.

    As an Internet Marketer, I must say, it’s so important to manage your social media account the right way. And if you fail to do so, you are probably losing your potential customer. I’ve used most of the above mentioned social media managing tools, and Hootsuite was my favorite.

    Then I discovered this new tool called Social Daddy. It’s a great tool with great features. I’ve done a full hands on review for this tool: http://earnwithanish.com/social-daddy-review/

  • Thanks great list, very helpful, I use Hootsuite, but I am always on the look for new tools. :D

  • Rahul

    Thaaaanks for taking time and collect those tools! Started to use two of those straight away! #love

  • Eric Hoover

    For every marketer, social media now becomes the core factor. They are focusing on different social media platforms to develop their business briefly, social media is the only popular destination from which business organizations are taking good advantage of their online business. It is most convenient ways to get success and also the best way to reach our business customers directly with track records. Here from this article, we can get some beneficial records about top 10 social media management tools and how to grow our business through it.

    https://suitcaseentrepreneur.com/grow-online-business-using-convertkit-clickfunnels-teachable/

  • Mayanka Singh

    You are absolutely right!! Thank you for sharing such a valuable information!! I have bookmarked this page for future references!! Cheers. 
    Can you tell me more about Ahref?

    Social media trends

  • Joshua White

    Hello Ruxandra, Just following up to see if you would be interested in featuring us in this article? Thanks :)

  • Ruxandra

    Hi Joshua, thanks for your comment. I’ll actually be updating the article soon, so feel free to send some extra snappy info about Knackmap and some screenshots my way [ruxandra [at] brandwatch [dot] com]. Thanks!

  • Ruxandra

    Thanks for your message, Manvi. SocialPilot sounds like a great tool, watch this space as it’ll be added to the list soon ;-)

  • Ruxandra

    This is very helpful, thanks Digisha. SocialPilot will be added to the updated version of this article. Have a great day!

  • Joshua White

    Thanks heaps! Shall do :)

  • Woo, So many awesome tools for social media platform, But I love the Buffer and Hootsuite. I love the analytics they provide

  • francis_alvis

    http://WWW.PROOFER.IO IS PRETTY GOOD AND FREE

  • henry miller

    Pozative https://pozative.com/ is an awesome tool that can help you track your reviews on social media and what people have to say about your business.

  • Thanks for sharing such an informative post.This would be a great help in Social Media Management. After reading the post will try out the other tools too. Thanks for sharing!

  • Margo Trushina

    Hi Craig! I want to advice you one more nice SMM tool, special for Instagram https://push.photo/
    It simple way to schedule posting your photo from PC. Enjoy

  • Raúl

    I’m doing a research over SMM tools and found this article, tho I don’t see you have reviewed eClincher. That’s what I’m using right now and I think you should totally give it a look. It combines Hootsuite, Sprout and Buffer functionalities, it’s quite a great tool. I was hoping to get your thoughts on it. I’ll stay tuned!

  • Maria

    Hello guys! Can we see a review about eClincher?

  • Hey @disqus_jrxKMvAaZ7:disqus , very informative article but here I want to add my opinion I prefer socialchamp.io . Social Champ has very impressive feature more interesting is recycling post which helps me in gaining more generic traffic , also it has team feature so i can share my account with other team member so that they can easily manage my social accounts I recommend you to try it must you can feel difference on your self!

  • Bohumil Pokstefl

    Hi Ruxanda, great list of tools. But I am sad https://www.kontentino.com/ did not make it:( It is the only tool supporting all social media post formats including 360 photos or carousel in live preview. It really simplifies collaboration and approvals within the team and clients. Thats why IKEA, BBDO and others have switched to us.
    I would be happy if you can take a peek:)
    Bo