Brandwatch Blog Articles by Ruxandra Mindruta

Ruxandra Mindruta

@RuxandraRux

Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.

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Ruxandra Mindruta

@RuxandraRux

Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.

74

GroupM, Verizon, Huawei: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

Interview: Alicia Russell on Measuring Real Influence

Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to … Read more

Research By Ruxandra Mindruta on April 28th 2017

Interview: Amisha Gandhi on the True Value of Influencer Marketing

In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 … Read more

Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data

Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her … Read more

Interview By Ruxandra Mindruta on April 13th 2017

Interview: Becky Wang on the Role of Creativity and Data in Marketing

The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name.  Currently the CEO of Crossbeat, she has extensive experience in … Read more

Interview By Ruxandra Mindruta on April 7th 2017

Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown

People trust people. How many times do you check buyers’ reviews before booking a hotel room or making a dinner reservation? Over the last decade, we’ve started paying more attention to fellow customers than the businesses we’re buying from. We … Read more

Interview By Ruxandra Mindruta on March 31st 2017

Interview: Phil Simon on the Importance of Becoming a Visual Organization

In the latest in our series of blog interviews on data visualizations, we spoke to Phil Simon, author of “The Visual Organization” and six other texts. Since 1997, he has given over 300 talks, presentations, and workshops on topics such as Big Data, platforms, … Read more

Opinion By Ruxandra Mindruta on February 28th 2017

Interview: Brian Suda on Creating Beautiful Data Visualizations

A data visualization, when done well, can be an incredibly powerful way to communicate information. We talked to master informatician and author of A Practical Guide to Designing with Data, Brian Suda to learn about his take on designing data visualizations … Read more

Marketing By Ruxandra Mindruta on February 22nd 2017

Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends

Apart from using Brandwatch to track brand mentions and press coverage, I also rely on our platform to keep abreast of the latest industry trends and popular articles on influencer marketing, the area I look after. To better illustrate the … Read more

Guide By Ruxandra Mindruta on February 17th 2017

Brandwatch Tips: Using Social Listening to Track Your Coverage

In the PR team, we rely on our Brandwatch platform to find brand mentions and track coverage in the press as well as blogs, forums and social networks, on a daily basis. Evaluating our brand’s performance in the media is … Read more

Product By Ruxandra Mindruta on January 31st 2017