Brandwatch Blog Articles by Ruxandra Mindruta

Ruxandra Mindruta


Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.


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Ruxandra Mindruta


Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.


Dropbox, Hulu, TJX: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys on the outside world. Having recently spent more time delving into the always interesting world of consumer … Read more

Interview: Phil Simon on the Importance of Becoming a Visual Organization

In the latest in our series of blog interviews on data visualizations, we spoke to Phil Simon, author of “The Visual Organization” and six other texts. Since 1997, he has given over 300 talks, presentations, and workshops on topics such as Big Data, platforms, … Read more

Opinion By Ruxandra Mindruta on February 28th 2017

Interview: Brian Suda on Creating Beautiful Data Visualizations

A data visualization, when done well, can be an incredibly powerful way to communicate information. We talked to master informatician and author of A Practical Guide to Designing with Data, Brian Suda to learn about his take on designing data visualizations … Read more

Marketing By Ruxandra Mindruta on February 22nd 2017

Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends

Apart from using Brandwatch to track brand mentions and press coverage, I also rely on our platform to keep abreast of the latest industry trends and popular articles on influencer marketing, the area I look after. To better illustrate the … Read more

Guide By Ruxandra Mindruta on February 17th 2017

Brandwatch Tips: Using Social Listening to Track Your Coverage

In the PR team, we rely on our Brandwatch platform to find brand mentions and track coverage in the press as well as blogs, forums and social networks, on a daily basis. Evaluating our brand’s performance in the media is … Read more

Product By Ruxandra Mindruta on January 31st 2017

Infographic: 12 Digital Game Changers for 2017

As we approach the end of the year and the holiday season, it’s time to start thinking about what 2017 has in store for the digital and social media space. And who’s better at predicting the key game changers that will make … Read more

Webinar Round-Up: Sharing Social Intelligence Across The Business

Social intelligence empowers brands to get a better understanding of how their customers talk about their products or service, when, where and what language they use. Interestingly, accessing insights in an environment that customers are putting themselves in, rather than trying to … Read more

Interview: Richard Shotton on Consumer Insights, and the Importance of Context

In the latest in our series of blog interviews within the consumer market insights industry, we had the pleasure to talk to Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD. Prior to his current role, he spent twelve years … Read more

Interview By Ruxandra Mindruta on November 16th 2016

We Ask The Experts: How to Get Closer to Your Customers

More than ever before, consumers are now discussing their preferences, needs, likes and dislikes in an open online environment, accessible and easy to analyze if equipped with the right tools. Understanding the emotions and motivations behind customer behaviors allows marketers … Read more

What’s The Secret? A Guide to Understanding Influencer Marketing

Amplifying brand reach. Gaining credibility. Saving dollars. These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they trust and they are often motivated by word of mouth rather than ads, … Read more