Predictions on the Top 10 Marketing Trends for 2018
Whatever the next year holds, marketers need to keep up with the latest developments. In 2017, we’ve learnt that every minute, 4.1 million videos are viewed on Youtube, 1.8 million Snaps are created, and 15,000 GIFs are sent via Messenger. And the numbers will only get bigger. The digital marketing landscape has become so busy, […] Read more
#InsideBrandwatch: We Choose Our Top 10 Marketing Campaigns of 2017
It’s that time of the year when we take a deep breath, look back, and with our thinking caps on, we analyze our main highlights for this year. What have we learned? What’s changed? What has made an impact on us? #InsideBrandwatch, we often share interesting ideas, campaigns, and articles we find on the web […] Read more
Interview: Getting Your Business Ready for the Next Disruption with Minter Dial
We’re no longer on the verge of massive change; we’re right in the middle of it. The leaders of new marketing organizations have increasingly started to shift their attention towards consumer behaviors, becoming masters of aligning strategy around customer experience, orchestrating resources, and driving the enterprise forward. To find out more about emerging technologies, disruption, […] Read more
Groupon, Eurostar, Fitbit: We’ve Found the Best Consumer Insights Roles for You
Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of consumer market insights, we’ve been using Brandwatch Analytics to uncover and select the best roles […] Read more
The Top 15 Social Media Management Tools
Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Managing various different networks at the same […] Read more
Interview: Talking Employee Happiness, Customer Experience, and Startups with Perkbox
What do you get when you combine a company vision that focuses on passion and positivity, happy employees and hard work? Success. We found out all about it in our recent interview with Chieu Cao, CMO and Co-founder of Perkbox. Their business aim is to create inspirational workplaces all around the UK by providing employees […] Read more
Marketing: Top 15 Free Social Media Monitoring Tools
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing […] Read more
Interview: Lauren Perkins on Building Success in the Startup Marketing World
In the latest edition of our interview series with thought leaders in the marketing space, we spoke to Lauren Perkins; serial entrepreneur, thought leader, and CMO. Her latest venture, FlyFit, combines her love of fitness, adventure, and performance to create the first wellness and fitness studio that provides instructor-led and interactive workouts to international airports. […] Read more
Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg
In the latest in our series of blog interviews with thought leaders in the marketing world, we were delighted to talk to Meagen Eisenberg, CMO for MongoDB. Meagen has spent over 20 years working in the high-tech industry, and she has shared with us lots of great tips on marketing and sales alignment, useful advice […] Read more
Interview: Azeem Azhar On The Next Big Disruptions In The Marketing World
The world of marketing has changed drastically from where it was ten years ago, and emerging technologies have had an enormous impact on its development. With buzzwords such as machine learning, AI, big data and VR dominating conversations on the future of marketing and customer experience, we’ve reached out to Azeem Azhar, product entrepreneur, tech […] Read more