Interview: Margaret Molloy on Simplicity and Influence in the CMO World
As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years … Read more
Google, Zynga, Unilever: We’ve Found the Best Consumer Insights Roles for You
Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more
Image Recognition: How to Choose the Right Tool
Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge … Read more
Interview: Mike Volpe Shares His Success Stories
In our industry expert interview series, we love talking to thought leaders and learning from brilliant minds in the digital space. In today’s edition, I had the absolute pleasure to talk to Mike Volpe, CMO at Cybereason, which is one of … Read more
Win New Business: 7 Ways Your Agency Can Deliver More Insightful Pitches
The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business … Read more
Interview: Alicia Russell on Measuring Real Influence
Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to … Read more
Interview: Amisha Gandhi on the True Value of Influencer Marketing
In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 … Read more
Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data
Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her … Read more
Interview: Becky Wang on the Role of Creativity and Data in Marketing
The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name. Currently the CEO of Crossbeat, she has extensive experience in … Read more
Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown
People trust people. How many times do you check buyers’ reviews before booking a hotel room or making a dinner reservation? Over the last decade, we’ve started paying more attention to fellow customers than the businesses we’re buying from. We … Read more