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Brandwatch Blog Articles by Ruxandra Mindruta

Ruxandra Mindruta

@RuxandraRux

Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.

74

Search the Blog

Ruxandra Mindruta

@RuxandraRux

Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.

74

#InsideBrandwatch: We Choose Our Top 10 Marketing Campaigns of 2017

It’s that time of the year when we take a deep breath, look back, and with our thinking caps on, we analyze our main highlights for this year. What have we learned? What’s changed? What has made an impact on us? #InsideBrandwatch, we often share interesting ideas, campaigns, and articles we find on the web […] Read more

By Ruxandra Mindruta on November 21st 2017

Interview: Getting Your Business Ready for the Next Disruption with Minter Dial

We’re no longer on the verge of massive change; we’re right in the middle of it. The leaders of new marketing organizations have increasingly started to shift their attention towards consumer behaviors, becoming masters of aligning strategy around customer experience, orchestrating resources, and driving the enterprise forward. To find out more about emerging technologies, disruption, […] Read more

Interview By Ruxandra Mindruta on November 21st 2017

Groupon, Eurostar, Fitbit: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of consumer market insights, we’ve been using Brandwatch Analytics to uncover and select the best roles […] Read more

Interview: Talking Employee Happiness, Customer Experience, and Startups with Perkbox

What do you get when you combine a company vision that focuses on passion and positivity, happy employees and hard work? Success. We found out all about it in our recent interview with Chieu Cao, CMO and Co-founder of Perkbox. Their business aim is to create inspirational workplaces all around the UK by providing employees […] Read more

By Ruxandra Mindruta on November 2nd 2017

Marketing: Top 15 Free Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing […] Read more

Marketing By Ruxandra Mindruta on October 25th 2017

Interview: Lauren Perkins on Building Success in the Startup Marketing World

In the latest edition of our interview series with thought leaders in the marketing space, we spoke to Lauren Perkins; serial entrepreneur, thought leader, and CMO.  Her latest venture, FlyFit, combines her love of fitness, adventure, and performance to create the first wellness and fitness studio that provides instructor-led and interactive workouts to international airports. […] Read more

Interview By Ruxandra Mindruta on October 4th 2017

Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg

In the latest in our series of blog interviews with thought leaders in the marketing world, we were delighted to talk to Meagen Eisenberg, CMO for MongoDB. Meagen has spent over 20 years working in the high-tech industry, and she has shared with us lots of great tips on marketing and sales alignment, useful advice […] Read more

Interview By Ruxandra Mindruta on August 31st 2017

Interview: Azeem Azhar On The Next Big Disruptions In The Marketing World

The world of marketing has changed drastically from where it was ten years ago, and emerging technologies have had an enormous impact on its development. With buzzwords such as machine learning, AI, big data and VR dominating conversations on the future of marketing and customer experience, we’ve reached out to Azeem Azhar, product entrepreneur, tech […] Read more

Interview By Ruxandra Mindruta on August 25th 2017

7 Steps to Building the Perfect Marketing Strategy

Building a strong marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture of […] Read more

Marketing By Ruxandra Mindruta on August 11th 2017

Interview: Matt Preschern on Diversity, Employee Centricity and Digital Transformation

Our interview series featuring brilliant minds in the marketing space continues. Whilst stuck in traffic, Matt Preschern, CMO for HCL Technologies, kindly agreed to have an open, friendly conversation about the key lessons he’s learnt in over 25 years of experience in marketing, the biggest challenges he’s facing, views on employee centricity, and some great […] Read more

Interview By Ruxandra Mindruta on August 9th 2017