GroupM, Verizon, Huawei: We’ve Found the Best Consumer Insights Roles for You
Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more
Interview: Alicia Russell on Measuring Real Influence
Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to … Read more
Interview: Amisha Gandhi on the True Value of Influencer Marketing
In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 … Read more
Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data
Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her … Read more
Interview: Becky Wang on the Role of Creativity and Data in Marketing
The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name. Currently the CEO of Crossbeat, she has extensive experience in … Read more
Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown
People trust people. How many times do you check buyers’ reviews before booking a hotel room or making a dinner reservation? Over the last decade, we’ve started paying more attention to fellow customers than the businesses we’re buying from. We … Read more
Interview: Phil Simon on the Importance of Becoming a Visual Organization
In the latest in our series of blog interviews on data visualizations, we spoke to Phil Simon, author of “The Visual Organization” and six other texts. Since 1997, he has given over 300 talks, presentations, and workshops on topics such as Big Data, platforms, … Read more
Interview: Brian Suda on Creating Beautiful Data Visualizations
A data visualization, when done well, can be an incredibly powerful way to communicate information. We talked to master informatician and author of A Practical Guide to Designing with Data, Brian Suda to learn about his take on designing data visualizations … Read more
Brandwatch Tips: Using Social Listening to Stay on Top of Latest Industry Trends
Apart from using Brandwatch to track brand mentions and press coverage, I also rely on our platform to keep abreast of the latest industry trends and popular articles on influencer marketing, the area I look after. To better illustrate the … Read more
Brandwatch Tips: Using Social Listening to Track Your Coverage
In the PR team, we rely on our Brandwatch platform to find brand mentions and track coverage in the press as well as blogs, forums and social networks, on a daily basis. Evaluating our brand’s performance in the media is … Read more