Brandwatch
Virgin Media, GAP, Scotch & Soda: We’ve Found the Best Consumer Insights Roles for You
Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more
Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg
In the latest in our series of blog interviews with thought leaders in the marketing world, we were delighted to talk to Meagen Eisenberg, CMO for MongoDB. Meagen has spent over 20 years working in the high-tech industry, and she … Read more
Interview: Azeem Azhar On The Next Big Disruptions In The Marketing World
The world of marketing has changed drastically from where it was ten years ago, and emerging technologies have had an enormous impact on its development. With buzzwords such as machine learning, AI, big data and VR dominating conversations on the … Read more
7 Steps to Building the Perfect Marketing Strategy
Building a strong marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers … Read more
Interview: Matt Preschern on Diversity, Employee Centricity and Digital Transformation
Our interview series featuring brilliant minds in the marketing space continues. Whilst stuck in traffic, Matt Preschern, CMO for HCL Technologies, kindly agreed to have an open, friendly conversation about the key lessons he’s learnt in over 25 years of … Read more
Interview: Margaret Molloy on Simplicity and Influence in the CMO World
As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years … Read more
Image Recognition: How to Choose the Right Tool
Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge … Read more
Interview: Mike Volpe Shares His Success Stories
In our industry expert interview series, we love talking to thought leaders and learning from brilliant minds in the digital space. In today’s edition, I had the absolute pleasure to talk to Mike Volpe, CMO at Cybereason, which is one of … Read more
Win New Business: 7 Ways Your Agency Can Deliver More Insightful Pitches
The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business … Read more
Interview: Alicia Russell on Measuring Real Influence
Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to … Read more