Brandwatch Blog Articles by Ruxandra Mindruta

Ruxandra Mindruta


Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.


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Ruxandra Mindruta


Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.


7 Steps to Building the Perfect Marketing Strategy

Building a strong marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture of […] Read more

Marketing By Ruxandra Mindruta on August 11th 2017

Interview: Matt Preschern on Diversity, Employee Centricity and Digital Transformation

Our interview series featuring brilliant minds in the marketing space continues. Whilst stuck in traffic, Matt Preschern, CMO for HCL Technologies, kindly agreed to have an open, friendly conversation about the key lessons he’s learnt in over 25 years of experience in marketing, the biggest challenges he’s facing, views on employee centricity, and some great […] Read more

Interview By Ruxandra Mindruta on August 9th 2017

Interview: Margaret Molloy on Simplicity and Influence in the CMO World

As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years experience as a B2B growth instigator, achieved by uniting brand building with demand generation. Recognized by Forbes […] Read more

Interview By Ruxandra Mindruta on July 11th 2017

Image Recognition: How to Choose the Right Tool

Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge from text mentions differ significantly from the image-based ones. In fact, most brands see a […] Read more

Marketing By Ruxandra Mindruta on June 30th 2017

Interview: Mike Volpe Shares His Success Stories

In our industry expert interview series, we love talking to thought leaders and learning from brilliant minds in the digital space. In today’s edition, I had the absolute pleasure to talk to Mike Volpe, CMO at Cybereason, which is one of the hottest startups in cybersecurity and recently raised $100m. He was previously with Hubspot, where […] Read more

Interview By Ruxandra Mindruta on June 29th 2017

Win New Business: 7 Ways Your Agency Can Deliver More Insightful Pitches

The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business in an environment where agility is key. Over the last few years, brands’ understanding of […] Read more

Marketing By Ruxandra Mindruta on June 20th 2017

Interview: Alicia Russell on Measuring Real Influence

Our influencer marketing interviews saga continues. In today’s edition, we’ve spoken to Alicia Russell, Digital Marketing Executive for Onalytica on measuring real influence. Her job involves pretty much every aspect of the marketing mix, including everything from email, social media to event marketing, with a strong emphasis on content creation, particularly thought leadership on industry hot […] Read more

Research By Ruxandra Mindruta on April 28th 2017

Interview: Amisha Gandhi on the True Value of Influencer Marketing

In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture, and Time-Warner. We […] Read more

Interview: Cole Nussbaumer Knaflic on Telling Engaging Stories with Data

Much to your delight, our series of data-visualization interviews with industry experts continues. I recently had the pleasure of interviewing Cole Nussbaumer Knaflic, author of “Storytelling With Data: A Data Visualization Guide for Business Professionals“, who told us all about her love for data visualization. Over the past decade, she held analytical positions in banking, private […] Read more

Interview By Ruxandra Mindruta on April 13th 2017

Interview: Becky Wang on the Role of Creativity and Data in Marketing

The brilliant and creative digital strategist Becky Wang is a powerhouse in the New York City digital scene. The phrase Renaissance woman comes to mind whenever you hear her name.  Currently the CEO of Crossbeat, she has extensive experience in a number of high-innovation industries including advertising and media, financial services technology, consumer marketing, and […] Read more

Interview By Ruxandra Mindruta on April 7th 2017