Latest Research: The Best Brands and Industries for Customer Experience 2020

Blending 200 million online conversations with 9,000 global survey responses, we found out how brands can get CX right

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Latest Research: The Best Brands and Industries for Customer Experience 2020

Blending 200 million online conversations with 9,000 global survey responses, we found out how brands can get CX right

Read the report
Online Trends

Published January 26th 2017

Netflix Originals 2017: Data Reveals The Most Hyped Up Returning Shows

Netflix is a well-oiled hype machine but which shows are we most excited for? React presents the most hyped up Netflix Originals 2017

Netflix is pumping out Originals shows faster than Donald Trump can top up his tan, but is this relentless production efforts paying off?

The company is known to keep viewing figures fairly close to its chest, but there are other ways of working out how popular a show is, from noticing that it’s been renewed for 90 episodes to measuring how excited people are for the seasons and their sequels using social listening.

We’ve previously examined hype surrounding House of Cards and Black Mirror but this week the React team decided to take a look at which Netflix Originals were expected to return in 2017 and how excited the people of Twitter were to receive them.

There’s certainly an appetite.

Finding the most hyped up Netflix Originals 2017

What counts as a Netflix Original is a little up for debate.

Netflix has multiple reasons for classing something as Netflix Original and the nuances are a little complicated. CNET has the most eloquent summary we found: “Basically, if it’s branded as Original, Netflix paid a lot of money so you can’t watch it anywhere else.”

A Brandwatch query for House of Cards mentionsWe begun with a list, provided by MoviePilot.Com in the form of their article “New & Returning Netflix Original Series (In 2017 And Beyond!)“. It’s a hefty list, with plenty of previously unseen Netflix Originals coming this year, so we decided to limit our search to returning Netflix Originals (21 in total).

Then we set up queries for each show and the upcoming season to work out how much hype was being generated around them.

Trailers making a splash

A good way to track how excited people are for a new season is to look at their reaction to the trailer.

Check out the reaction to the latest House of Cards teaser:

Brandwatch line chart showing mentions for Sense8, Stranger Things, and House of Cards

It is pretty menacing.

However, since we only measured mentions between 1 December and 25th January, it gives shows that released trailers in that date range a fairly unfair advantage when it comes to saying which has the most hype.

To combat this, we tagged any mentions of “trailer” or “teaser” (and variations on those words) and removed tweets including them from our final tally.

Returning Netflix Originals 2017

So, with our data free from trailer/teaser-specific mentions, we had our final list.

The most tweeted about Netflix Original series’ coming in 2017 are Sense8 season two, House of Cards season five and Stranger Things season two.

Bar chart showing mentions of Netflix trailers with Sense8 S2 in first place

Aided, of course, by a few particularly popular tweets:

House of Cards season five mentions were peppered with references to the new President (748 of the non-trailer mentions, to be exact).

Interestingly, we found that the six top-mentioned upcoming seasons (minus trailers) were mostly discussed by female-categorized tweeters, with just Narcos and House of Cards attracting more male tweeters.

Donut charts showing the gender split of mentions for six Netflix shows

It remains to be seen who has better taste.

Are you a journalist looking to cover our data? We have plenty more. Get in touch:

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.