The 2023 Social Media Image Sizes Guide

Facebook social image and video sizes

Facebook is becoming more and more visual in character, as well as increasingly geared for mobile. And in 2023, Facebook is still the world’s biggest social media platform, with over 2.9 billion monthly active users. 

That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favour engagement and sharing.

There’s a number of different image and video types on Facebook, from ones in your feed to profile pages. We’ve listed them below:

Facebook profile picture size: 196 x 196px

Most likely, the most-viewed picture you’ll post on the platform – your Page’s profile picture – will act as your avatar across the site.

Often the first thing people will see when they come across you, it will appear alongside all of your posts, your comments, and pretty much all of your Facebook activity.

Guidelines

• The picture will display at 176 x 176 pixels on computers and 196 x 196 pixels on smartphones.
• It needs a minimum width of 196px.
• Its height can be below 196px, but the image will not be clear.
• It needs a 1:1 aspect ratio.
• The picture will be cropped to a circle.

Facebook cover image size: 851 x 315px

Introduced in 2011, Facebook cover photos give you a huge chunk of space at the top of your Page to stick a photo or a video.

This is a great way to add more character to your Page without sacrificing your pretty profile picture.

Guidelines

• For best results, you can keep the minimum width to 400px and the minimum height to 150px.
• Remember that your profile picture partially covers the left-hand side of your cover photo.
• Get all the details here if you want to add a cover video to your Page.

Facebook shared link image size: 1200 x 630px

This refers to the image Facebook uses when it generates a box from a shared link. You also get the content’s title and description along with the image.

Getting the image size right is integral to making your content look good whenever someone shares it on Facebook. Get it wrong and the image can be cropped poorly or stretched out.

Guidelines

• The link image is automatically pulled from the destination web page.
• Consider how the image will fit with your content’s title and description.
• If you are having issues sharing an image link, you can fix it with the Sharing Debugger.

Facebook post image size: 1080 x 1350px

That’s the best recommendation for making an image look good on your timeline and on your fans’ Newsfeeds.

Guidelines

• Multiple placements are available for your image posts on and off your Timeline. You can check the detailed recommended sizes here.
• Facebook will auto-crop or resize when you go over limits, so always test your image.

Other Facebook image and video sizes:

• Facebook group cover image size: 1640 x 856px
• Facebook event cover image size: 1200 x 628px
• Facebook video source ratio: 16:9 to 9:16
• Maximum Facebook video length on Feed: 240 minutes  
• Facebook image and video ad sizes
• Facebook Story size: 1080 x 1920px
• Facebook Messenger image ad size: 1200 x 628px
• Facebook Reels recommended ratio: 9:16 and resolution: at least 500 x 888 pixels

Twitter social image and video sizes

With over 396.5m users, Twitter is another huge platform, but gone are the days when your pithy observations were enough to get you noticed on Twitter. Everything moves faster here, so you need striking images to stand out in a fast-moving newsfeed. 

According to research, tweets with images get 150% more retweets than their imageless counterparts. Not to be sniffed at.

Twitter profile picture size: 400 x 400px

Seen on your profile page and on every tweet you make, your Twitter profile picture is very important. Particularly so if you’re a brand.

Most commonly, companies will use their logos, but some also make seasonal edits to spruce them up and grab a bit of attention now and then.

Guidelines

• Remember that the profile picture will be circular
• Recommended image size: 400 by 400 pixels
• Minimum image size: 200 by 200 pixels
• The aspect ratio is 1:1
• Maximum file size: up to 2MB

Twitter in-stream photos image size: 1600 x 900px

As previously mentioned, sharing images increases engagement and gets more people to see your content. Getting the right image size will help you maximize results.

Twitter will crop and resize based on the image you use. To get it looking at its best in the stream, though, 1600 x 900px is your best bet.

Guidelines

• Minimum size: 600 by 335 pixels
• Supported formats: GIF, JPG, and PNG
• The maximum file size is 5MB for images and GIFs on mobile and 15MB on the web

Twitter header photo size: 1500 x 500px

Like Facebook, Twitter lets you add a huge photo to your profile to show how interesting and great you are.

Businesses use this in different ways, from advertising new products and events, extra branding, or just showing some nice staff photos (we look at this in our Twitter audit guide.)

Guidelines

• Beware that the image will be responsive based on screen size, so choose with variation in mind.
• To future-proof the image, it’s best to use the maximum size.
• Header images are cropped to an aspect ratio of 3:1.

Other Twitter image and video sizes:

• Minimum Twitter card image size: 120 x 120 pixels
• Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait). You can read more on video specifications here.
• Maximum Twitter video length: 140 seconds
• Twitter image and video sizes for ads

Instagram social image sizes

Since its inception, Instagram has been a visual network where marketers can indulge their inner photographer and filmmaker.

Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by having in mind the right dimensions for those formats.

Instagram profile picture size: 320 x 320px

As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.

Your profile picture will display at 110 x 110px on mobile and 180 x 180px on desktop. A 320 x 320px image will ensure it looks good across all devices.

Guidelines

• Keep the aspect ratio to 1:1.
• The logo will be cropped to a circle.

Instagram photo sizes:

• 1080 x 1080px (square)
• 1080 x 566px (landscape)
• 1080 x 1350px (portrait)  

This refers to the photo seen in the Instagram feed or when tapped on from elsewhere (such as someone’s profile page).

Guidelines

• 1080px is your limit. Anything over, and you’ll have to crop your image.
• Always remember how it looks on mobile is more important than on desktop.

Instagram thumbnail image size: 161 x 161px (1:1)

This is how your picture will appear on someone’s profile page or in a hashtag search, for example. Something that catches the eye can be important.

Getting this right is very handy if you’re showcasing products, while even more so if you want to turn your entire profile page into a single picture.

Guidelines

• If your image is a 1:1 square, you can go straight away.
• For rectangle or vertical photos, Instagram will crop from the center.

Other Instagram sizes

• Instagram Stories size: 1080 x 1920px
• Recommended Instagram video aspect ratio: 1:1 ratio (square), 1.91:1 (horizontal), 4:5 (vertical)
• Instagram Reels size: 1080 x 1920px
• Instagram IGTV video aspect ratio: 9:16 (portrait) and 16:9 (landscape)
• Carousel posts & ads: 1080 x 1080px (square), 1080 x 566px (landscape), and 1080 x 1350px (portrait) are also supported, can be video or static image  
• Instagram ads size: 1080 x 566px (landscape), 1080 x 1080px (square), 1080 x 1920px (Stories)  

LinkedIn social image sizes

Time for some serious business. Now we’re onto LinkedIn, where deals and recruitments are made, and an endless line of thought leaders post interesting status updates.

It is a great place to connect with people, so grabbing their attention can be really valuable. And as always, images are key for doing that.

LinkedIn company logo image size: 400 x 400px

Your company logo image will lead your brand’s way on the platform. It’s generally just filled out with your logo.

This is probably the best approach for a platform like LinkedIn, but if you feel like trying something different, go ahead.

Guidelines

• Images smaller than 400×400px work but risk being cropped/pixelated.
• The image will be cropped into a circle.

LinkedIn Page’s cover image size: 1128 x 191px

Here we have a massive space for an image on your LinkedIn Page. It goes right at the top, so it’s some prime real estate to show what you’re offering.

Guidelines

• Remember, your company logo image will poke through from below.
• Also, keep in mind if the image is low resolution, it'll look blurry.
• Keep in mind that the image will appear differently on various devices.

LinkedIn Life tab main image size: 1128 x 376px

This hero image refers to the ‘Life' tab company pages have when they signed up for the platform’s paid recruitment service.

It’s used to show off a company’s culture in order to attract recruits, so if you’re getting one set up, it’s best to aim for fun and happiness rather than grey suits and briefcases.

Guidelines

• Only applies if you have the Life tab on your company page
• Other Life tab image sizes: Life tab custom modules image size: 502 x 282 pixels & Life tab company photos image sizes: 900 x 600 pixels

Other LinkedIn image and video sizes:

• LinkedIn post image size: 1200 x 627px
• LinkedIn link post size: 1200 x 627px
• LinkedIn Stories image size: 1080 x 1920px

YouTube social image sizes

While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely.

Successful YouTubers have learned the art of engaging previews, so this is the place to start.

YouTube profile picture image size: 800 x 800px

The YouTube profile image isn’t as prominent compared to other platforms, but it’s still important.

What you choose is up to you. YouTubers often use a picture of their own face, while publishers and companies use their logos. Spend some time thinking about the best choice for you.

Guidelines

• You can upload smaller than 800 x 800px, but you risk a low-quality image.
• If you are uploading a photo, make sure it's centered.
• The profile picture will be cropped into a circle.
• Displays as 98 x 98 pixels
• Image types: JPG, GIF, BMP or PNG

YouTube channel cover image size: 2560 x 1440px

Also referred to as ‘channel art’, this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it.

Think about what will help explain what to expect from your channel. A good place to start is to look at the topics you most often discuss.

YouTube thumbnail image size: 1280 x 720px

When you upload a video, YouTube can pick a frame from it as the image preview. This isn’t always suitable, though, mainly if the video is in the wrong aspect ratio or you want a more descriptive cover.

When you want to have your own image, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.

Other YouTube image and video sizes:

• YouTube Standard video aspect ratio of 16:9, minimum dimension: 1280 x 720px
• Banner image: minimum dimension for upload is 2048 x 1152px with an aspect ratio of 16:9.

Pinterest social image sizes

Pinterest is all about visuals. Over 430 million people use Pinterest monthly to discover trends and find inspiration about anything from weddings to decorating their homes, so it’s a prime spot for retail companies.

Getting the images right and showing off your products properly is essential.

Pinterest profile photo size: 165 x 165px

The Pinterest profile photo doesn’t take up too much space on Pinterest, but it’s nice to give a human face to your boards.

Guidelines

• The image will be cropped into a circle.
• It must be kept below 10MB.

Pinterest cover image size: 800 x 450px

Pinterest Pin image size: 1000 x 1500px

Pins are all those images you see on Pinterest that other people have submitted. They act differently on different parts of the site, so the guidelines are a bit more in-depth for this one:

Guidelines

• Pins sit in portrait mode, usually with an aspect ratio of 2:3
• Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds
• File type: PNG or JPEG
• Maximum file size: 20MB

Pinterest board display image size: 222 x 150px

Once you’ve spent ages putting together some great pins in a board, you want the board to look good too.

A board cover image can help users understand what’s on the board and entice them to click.

To set this, you’ll need to upload the image you want to use as a pin first.

Guidelines

• Your cover image will sit square with two other pins on the right.
• Using the board ‘Edit’ function, you can set the cover.

Other Pinterest image sizes:

• Pinterest Video specs: square (1:1) or vertical (2:3, 9:16); length: minimum 4 seconds, maximum 15 minutes
• Pinterest carousels: image aspect ratio: 1:1 or 2:3, 1000 x 1000px, or 1000 x 1500px
• Pinterest Story Pins image size: 1080 x 1920px

TikTok social image sizes

TikTok is one of the trendiest video-sharing apps that people are going after. Not just people but brands have jumped on the bandwagon, too, to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.

Recommended TikTok image sizes:

• TikTok Video: 1080 x 1920px, maximum 3 min
• TikTok Profile photo: 200 x 200px
• TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9
• TikTok videos are up to 10min in length

Snapchat social image sizes

Snapchat helps people and brands tell stories via fun filters and enticing content that disappears in 24 hours. Snapchat is also the network that introduced the well-known Story format that was later adopted by most of the big social networks. 

Find the right dimensions for your brand to engage with the Snapchat community right below.

Recommended Snapchat image sizes:

• Ads image size: 1080 x 1920px
• Geofilter image size: 1080 x 1920px
• Stories’ size: 1080 x 1920px; max file size 34 MB; duration: 10 seconds or less