Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Published April 5th 2013

What Does Being a Community Manager Mean to You? [Video]

Community Manager is an increasingly common job title with the ever-growing prominence of social media, but what does it actually mean? What does a Community Manager do?

We stopped by the Community Manager Meet Up at the Driskill Hotel during SXSW 2013 to chat to a whole gang of CMs about their views on what they do and what being a Community Manager means to them.

Whilst every CM has a slightly different role, the themes of being the voice of the brand and also being ‘there’ for people were particularly common.

What does community management mean to you? What does it entail? How/if does it differ to social media management? We want to hear your views – join in with the converstaion in the comments below, or tweet us – @brandwatch.

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