Case Study

Publicis Groupe

Publicis Groupe used Brandwatch Analytics to perform a detailed analysis of their New Year campaign, and used this data to drive insights for its future corporate campaigns.

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Founded in Paris in 1926, Publicis Groupe is the second largest communication group in the world, according to the latest RECMA report. Leo Burnett, Saatchi & Saatchi, Digitas and Starcom are among the French group’s 1,349 agencies.