Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer.
Merchandise is sold in (860+) Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam. Headquartered in New Jersey, U.S.A, the business has nearly 65,000 employees worldwide.
Charles Lazarus founded Toys“R”Us in 1957 with a focus on two key areas: customer desire and how to deliver it.
Understanding what Toys“R”Us customers want, need and feel is still paramount to the organization today. Jennilyn Marcus is a manager on the Consumer Insights team based in its New Jersey HQ.
The Consumer Insights team supports the entire organization with the voice of the customer, through primary and secondary research methods. We spoke to Jennilyn about the importance of visual and image monitoring, and the insights that can be uncovered.