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Report

Integrating data on the fashion industry online

In collaboration with Pi Datametrics, this report compares search data and social listening data to form a 360-degree view of customers, trends and brands.

Using the fashion industry as an example, we explore three key consumer trends, and explain the impact every industry can take away:

  • How brands capitalize on seasonal trends
  • The influence of pop culture on consumers
  • The business impact of events

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.