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Integrating data on the fashion industry online

In collaboration with Pi Datametrics, this report compares search data and social listening data to form a 360-degree view of customers, trends and brands.

Using the fashion industry as an example, we explore three key consumer trends, and explain the impact every industry can take away:

  • How brands capitalize on seasonal trends
  • The influence of pop culture on consumers
  • The business impact of events

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