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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Commentary: Qualitative Insights From Quantitative Data

Marketing

By Joel WindelsNov 2 2015

...on social media – not especially directed at the brand, but casually among friends and therefore only detected by social listening. The brand responded swiftly, pulling the ad and rescheduling programming to focus more on the editions that were met with a better reception. In a nice example of the c...

blog article

30 Free Social Media Marketing Tools to Cover Every Need

Marketing

By Kit SmithDec 18 2015

...motion, length, balance, structure and sentiment. Feedly – Feedly compiles news feeds from a variety of sources, allowing the user to customize and share with others. Great for inspiration and keeping up to date with industry news. Contently – Contently helps brands to create quality content by conne...

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

...to rise to 70.7%. If we only look at the top 100 brands in the world, 90% have an Instagram account. 96% of US fashion brands are on Instagram. Outside China, almost 50% of Instagram users conduct product research on social media. Engagement with brands on Instagram is 10 times higher than Facebook,...

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Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO: Create organizational buy-in Dissolve barriers between data, teams and talent Connect the data needed to map out superior customer journeys Drive culture change to build a customer-obsessed business “By 2017, 89% o...

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Guide

Championing the Customer Experience

Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.