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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Guide

Social Listening in Practice: Logo Recognition

...ogo recognition is invaluable for enterprise companies. Go beyond text and start seeing your brand through your customers' eyes....

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Guide

The No-Sweat Guide to Social Content Marketing

...arketing strategy? And how do you do it with your brand's social presence top of mind? This free guide will take you through all the questions and dilemmas of building a content marketing strategy optimized for social media engagement. What you'll learn about: Researching your competitors. Matching c...

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Report

Best Brands for Customer Experience

...analyzed millions of these opinions and compared brands based on three facets of the customer journey: The emotions a brand elicits, The value of the company, and The service the company provides. We found the top 100 brands with the best customer experiences based on emotions, value and service. Ho...

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Guide

The evolution of the customer journey

In this guide, we look at how brands can navigate the increasingly fragmented customer journey in order to reach people at the right time and drive the customer experience forward. The average consumer is exposed to over 10,000 marketing messages a day—how do you break through the noise and create u...

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Guide

Using Social Media Analytics to Amplify the Voice of the Customer

Listening to your customers is massively important and can't be underestimated. We explain how finding your customer's voice helps with everything from improving products to spotting a crisis before it happens. It all comes down to effective social listening and analysis. Read our free guide now to...

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Guide

The Power of Peer-to-Peer Recommendations on Reddit

...ess success Teach you how to analyze subreddit recommendations like a pro And more The aim of this guide is to better equip brands with the tools and information they need to drive results on and off the Reddit platform....

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Report

Brand loyalty and the belief-driven consumer

...d on its stand on societal issues. At a time when brand loyalty is at an all time low, why are most senior marketers hesitant to take a stand? In this report, we explore the risks and rewards that come with values-based marketing campaigns. We explore the issues with brand loyalty today, and the risk...

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Report

The 2017 Brand Visibility Report

...ographics of those sharing images Which brands are pictured more by influencers The sentiment attached to each brand’s images And the 100 most visible brands online   100 million images 100 brands ranked 10 unique insights 1 definitive report on brand visibility   2017's 100 Most Visible Brands Onlin...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.