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5 Amazing & Innovative Twitter Marketing Techniques

April 11th, 2012. Posted by Joel Windels

Twitter has been the social network amongst the tech-savvy for years now, and as the platform matures, so do the marketing campaigns undertaken on it.

Harnessing the popularity of Twitter has been a mixed bag for businesses, who have had to straddle the boundary between chummy friendliness and focused marketing messages. »

How to be an Influencer on Twitter

April 3rd, 2012. Posted by Joel Windels

We spoke with internet expert Tudor Davies on his recent ideas about how to engage with other users on Twitter.

He’s put together this piece to explain what he means in his slideshow that he created on his site. »

eBook 4: Converse and Convert: Using Social Media to Engage Your Target Audience

April 2nd, 2012. Posted by Dominick Soar

Global investment in social media marketing is accelerating rapidly: in 2011, 81% of companies stated that their marketing departments are responsible for leading social media efforts. »

The Friday#: Panic at the Pumps

March 30th, 2012. Posted by Hannah Emanuel

The Sizzle: Facebook The Fri-Up: Fuel panic The Sauce: Twits’ toilet roll

Event: Return on Influence

March 30th, 2012. Posted by Joel Windels

It’s just one little word, but the past few years have seen a booming industry evolve around the concept of influence.

Popular companies like PeerIndex and Klout have focused their energies on quantifying individuals’ perceived influence, breaking it down into sub-categories like authority and reach. »

Product Update: Random Tagging

March 29th, 2012. Posted by Joel Windels

This weekend will see another wave of improvements made to the Brandwatch app. As usual, we’ve compiled a quick rundown of how you can use them and why you might want to. »

Software Developers in Data Mining and Natural Language Processing

March 29th, 2012. Posted by Dominick Soar

Brandwatch is one of the world’s leading social media monitoring applications. We help customers from all across the globe discover, understand and respond to comments made about them on the web in real time. »

How To Listen Intelligently & Act Upon It

March 28th, 2012. Posted by Joel Windels

Listening, monitoring, researching, tracking: there are so many buzz words in social media monitoring that generating useful and effective benefits via listening to the social web can often elude companies.

As Zach Hofer-Shall talked about last week, there is a worrying void between listening and intelligence evident in many companies, meaning monitoring and action can often be miles apart. »

Find What You’re Looking For: Crafting a Query in a Monitoring Tool

March 26th, 2012. Posted by Joel Windels

At Brandwatch we take searching very seriously. We aim to provide our users with the best possible means to find exactly what they are looking for, be it comments about their brand, mentions of competitors or simply tracking industry discussion. »

The Friday#: The Race for London’s Mayor

March 23rd, 2012. Posted by Hannah Emanuel

The Sizzle: Android vs iPhone The Fri-Up: London’s Mayor The Sauce: Personal ID

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