A comprehensive white paper studying the conversation and behaviour found on Twitter, analysing a large sample of randomly selected tweets to gain unprecedented insight on the broader Twitter landscape.
Anything else?If you know us well or if you’ve been poking around our website for a bit, then you’ll have worked out that Brandwatch is a never-ending factory of free and fabulous resources to understand our tool, improve your business and to help get the most out of social media in general.
We’re often questioned on our approach to sentiment analysis, so this document details the techniques we employ to perform automated and manual sentiment analysis in a manner that’s simple to digest.
We’ve highlighted a few of the basic metrics and data outputs that you can get using Brandwatch. While only the tip of the iceberg, this illustrates the kind of analysis available with our tool.
An overview of the types of research you can undertake with social media monitoring, including three areas that you may consider analyzing: your competitors, your consumers and your industry trends.
There’s a giant opportunity for businesses to perform their customer service activities online, allowing companies to form relationships with their consumers. This guide puts you on the right track to maximize this.
Read how understanding the balance between traditional marketing ‘push’ messages and engaging in more mundane and unbiased conversation is essential to social media success.
We believe that customer opinion is more significant than ever in determining brand perceptions, meaning that we must first understand what those opinions really are before we can act. This guide shows you how to find out.
Here we aim to outline a process and showcase some of the ways in which social media monitoring can be used, to produce meaningful reports that lead to insight and knowledge about a brand or topic.