The Twitter Landscape: 2013

In this study of the conversation and behaviour found on Twitter, we go beyond the limitations of brand-based keywords to analyse a large sample of randomly selected tweets.

We took 10,000 tweets from 1,000 randomly selected UK accounts and picked apart the data, segmenting by categories, post types and gender to reveal some fascinating insights. The results are especially powerful for businesses investing more heavily in Twitter, looking to understand and embrace it as a communication channel.

Download this report to learn:

  • The top topics across all Twitter conversation
  • How frequently brands are mentioned
  • Key similarities between offline and online conversation
  • How behaviour differs between genders

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