The internet has in many ways made the world smaller, meaning that global reach isn’t just reserved for those companies with huge marketing budgets anymore. (more…)
Now you can get automatically alerted to emerging crises and trends related to only the specific topics within your data that you really care about. (more…)
Hopefully by now you’ve heard about one of our latest additions to Brandwatch Analytics, Signals.
We’ve already explained how we at Brandwatch are using Signals across the business, but now that Signals has been around for a month or so, we wanted to give you even more inspiration with some great examples of how some of our clients are already using it. (more…)
No one likes rules. Rules are there to be broken, ignored, moaned at.
But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. (more…)
We recently launched our newest feature, Signals – real time automated intelligence-driven alerts that tip you off to emerging crises or trends as soon as they start.
We’ve already talked about the main use case for this – reputation and crisis monitoring – but there are a myriad of other things you can use it for. (more…)
“Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.” – Othello, Shakespeare
We all care about our reputation, even if we don’t want to admit it. But for brands, reputation can be the difference between success and, well, failure. That’s why today we’re launching Signals… (more…)
Ah, reporting. We’re all familiar with putting together regular reports on our social (hopefully) success. Regular reporting on your social data allows you to better evaluate how your brand and social activities are performing, helping you to better prove the ROI of all that hard work.
But we all know that putting together daily, weekly or even monthly reports can be a laborious task. That’s why today we’re launching Automated Reports.
Automated Reports take all of the pain out of regular reporting, saving you precious time and making getting an overview of your data and sharing it with others easy.
I have to admit, the data geek inside me squealed a little when I found out we were launching minute-by-minute charting. So many opportunities for some super cool analysis and very few platforms allow you to get this granular.
As we said in the launch post, there are many many different ways of using this feature, along with its accompanying time picker options, but today we’re focusing all on ads and television programmes. (more…)
We all know that billions of conversations take place online everyday, and that analysing those conversations can provide insight into what’s causing buzz.
But imagine being able to understand that buzz on a moment-by-moment basis – to understand the exact moments, down to the minute, causing peaks in conversation, topic and sentiment changes, and surfacing new audiences to engage with.
Now, for the first time, you can do just that with minute-by-minute charting in Brandwatch. (more…)