May 4 2015 |
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Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

No one likes rules. Rules are there to be broken, ignored, moaned at.

But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. (more…)

Apr 10 2015 |
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Monitoring: How Brandwatchers Use Signals, from Football to Rocks

We recently launched our newest feature, Signals – real time automated intelligence-driven alerts that tip you off to emerging crises or trends as soon as they start.

We’ve already talked about the main use case for this – reputation and crisis monitoring – but there are a myriad of other things you can use it for. (more…)

Mar 26 2015 |
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Launching Signals: Know About Emerging Crises and Trends Before Anyone Else

“Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.” – Othello, Shakespeare

We all care about our reputation, even if we don’t want to admit it. But for brands, reputation can be the difference between success and, well, failure. That’s why today we’re launching Signals… (more…)

Feb 20 2015 |
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Enjoy Better Instagram Data with New Instagram Authentication

Most marketers know by now that Instagram is a great opportunity waiting to be taken advantage of. The platform now has over 300 million monthly active users, 49% of whom use the app every day. (more…)