Cutting-edge social research and practical insights delivered straight to your inbox
You’re now subscribed to our
Brandwatch Knowledge newsletter.
Find it in your inbox every
With just a bit more than three years since its launch, Instagram can now count on more than 150 million active users per month and 76 million per day.
These are some truly significant numbers, and they continue to grow.
Twitter, for example, has 288 million new users per month, but it took seven years to achieve that.
Instagram offers a huge opportunity for brands, both in terms of communication and interaction with people. Visual content is increasingly a key asset because it allows people to engage quickly and directly, gaining the attention of consumers.
Nike, for example, has nearly 3 million followers, but there are more than 20 million posts that mention the brand. This trend demonstrates that the brand’s value is created by spontaneous interactions and user-generated content.
Here are a few of its key findings: