As the biggest social media platform in the world Facebook is an integral part of any marketing strategy. But the grind needed to maintain a consistent Facebook presence with high-quality posts can be gruelling for social media managers. That problem only gets worse if you manage multiple Facebook accounts.
Facebook scheduling tools help ease the burden of your social media content campaign by streamlining the posting process. Users who schedule posts in advance don't have to be online all hours of the day to reach their target audience. Bulk scheduling is also more practical and efficient.
Read on for our complete guide to Facebook scheduling tools that give back time and improve your reach.
What are Facebook scheduling tools?
Social media scheduling tools are software solutions and web-based platforms that allow users to schedule Facebook posts from a centralized, user-friendly dashboard.
Most tools for scheduling Facebook posts also link to other social media channels like Instagram or X, and they allow you to manage content for multiple social media accounts.
Why use Facebook scheduling tools?
A Facebook post scheduler is a game changer for social media marketing teams for several reasons. These tools can:
Save valuable time
Scheduling posts all at once is more convenient and efficient than manually writing posts on the platform every time you want to publish something. Most tools also let you bulk-upload content and let you cross-post from other platforms with just one click. Many scheduling tools also feature a content library that makes it easier to create posts, and some even offer artificial intelligence (AI) tools that suggest post captions and content for you.
Maintain consistency in posting
Consistency is critical to any social media strategy. A consistent post schedule keeps your audience engaged and promotes more reach and impressions. Scheduling tools help you maintain your presence more reliably.
Improve audience engagement
Scheduling Facebook posts means you can publish at the time when your audience is most likely to connect and engage with your content. Consistent, high-quality posts are the best way to achieve growth on the platform.
Analyze and enhance your social media strategy
The best Facebook scheduling tools offer in-depth analytics into your post performance. These reporting features help you assess your Facebook posts and optimize your social media presence.
Top 15 Facebook scheduling tools
The right social media scheduling tool can take your Facebook campaign to a new level. These solutions enhance your reach and engagement, save you time, and increase your return on investment (ROI). Here are the top 15 Facebook scheduling tools to save time and grow your audience in 2025:
Brandwatch
Brandwatch is more than just a Facebook post scheduler. This comprehensive social media management tool offers marketing teams an entire collection of features that enhance your Facebook efforts.
Users can schedule posts with Brandwatch Publish, a user-friendly unified calendar for managing multiple accounts over different social media channels. With Publish, it's easy to draft, schedule, and post to Facebook at the best times for your audience. Publish features a shared content library to pull inspiration from and even offers team collaboration workflows and approval processes.
Meanwhile, Brandwatch Measure gives you detailed reporting so you can track your Facebook posts across a range of key metrics.
Social listening features in Brandwatch Listen can help you monitor the conversations about your brand on your Facebook page and across other channels so you can see how your audiences responds to your posts.
From influencer marketing campaigns to content creation and even competitive analysis, Brandwatch has you covered with a complete suite of social media marketing tools.
Meta Business Suite (native tool)
Meta Business Suite is a free tool available to Facebook business account users. This native tool supports Facebook and Instagram Stories, posts, and more. It's also connected to the Facebook Ad Planner so you can manage your paid campaigns alongside your organic posts.
The social media calendar embedded in Meta Business Suite is a useful tool for smaller campaigns on a single Facebook page. It has limited functionality and isn't known as the most user-friendly dashboard for reporting. There are tools for insights that track your posts and overall reach, but they can be tricky to navigate and subject to format and user experience (UX) changes.
Having said that, Meta Business Suite is a useful and free tool that links your Facebook and Instagram posts in one dashboard so you can schedule content without paying for third-party tools.
SocialBee
SocialBee simplifies the creative process with AI tools that can generate content ideas, suggest images, and even draft social media posts. It also integrates with Canva to help you create engaging visual elements, as well as Unsplash, a free stock image library.
This Facebook scheduler also makes it easy to reuse and repurpose your posts with a shared social media calendar that you can sort and organize into custom categories. These categories let you schedule social media posts based on the day of the week, the topic, or the target audience.
Users can connect RSS feeds to their content calendar to import and schedule posts from other sources. SocialBee is a powerful tool for creating engaging, visually rich content for your Facebook page.
Sprout Social
Sprout Social is one of the original social media scheduling tools. Its easy-to-use content scheduler offers automated posting and a robust approvals process. Its social media management features include task assignments and permissions levels, so you can assign content within the scheduling tool depending on staff members.
Like Brandwatch, this Facebook scheduler can be a compelling option for large social media agencies and teams who manage multiple accounts across a variety of social media platforms. Sprout Social also provides detailed social media analytics so you can track and optimize your Facebook campaigns.
Hootsuite
Hootsuite is another Facebook post scheduler with robust team management tools that include detailed permission levels and approval workflows in a shared content calendar.
Senior social media managers can view and approve posts for multiple workspaces while keeping team members assigned to one Facebook account or social network. Like others here, Hootsuite features an AI writing assistant, which it calls Owly. Owly also scans social media for post ideas based on specific keywords and parameters you set.
The visual planner makes it easy to preview complex content like carousel posts so you can more easily review and publish content from the Hootsuite platform.
Like some of the other tools on this list, Hootsuite is a scalable tool that lets you schedule posts for multiple platforms and multiple Facebook accounts.
Buffer
Buffer is a Facebook post scheduler with a focus on multimedia content. This social scheduler integrates with Canva, Giphy, and other imaging programs to help you make the most compelling and engaging content possible. There's also an AI assistant to help you write posts and captions.
As well as a content calendar to manage all your posts and schedule multiple posts to Facebook, Buffer features a media library and tools for content curation. Its ability to set up and share a brand identity guideline makes it a useful tool for third-party agencies and large teams.
Like other social media tools in this list, Buffer can track brand mentions and monitor your post performance with reports that offer actionable insights.
Planable
Planable is another collaborative Facebook post scheduler with multi-level permissions settings and a detailed approvals process. This tool lets social media teams work in a visual content calendar simultaneously, so you can review, edit, and actively work on drafts of upcoming posts.
This publishing tool helps you improve your posts with AI-powered content ideas and hashtag suggestions. It also lets you repurpose, reuse, and republish engaging content across your social media accounts. These recurring posts help amplify your best-performing content and give your social strategy more consistency and reach.
Alongside Planable's Facebook scheduling features you can also generate reports on your posts from Facebook and other apps to assess the results.
Sendible
The Sendible social media management tool has a robust suite of tools to help you manage your social presence. Its publishing tool includes more advanced features like an automated RSS feed that turns your content from other properties on the internet into social posts.
Sendible lets users upload posts in bulk and dispatch that content to your X, LinkedIn, Facebook, and Instagram accounts. The Sendible user interface includes a built-in image editor so you can create visually rich Facebook content capable of getting a higher engagement rate.
Loomly
Facebook post scheduler Loomly is another social media tool that helps brands conceive, plan, and execute their social media strategy. It includes bulk scheduling features and reporting tools so you can optimize your content.
One key feature that makes Loomly compelling is its pricing structure. Loomly offers unlimited posts to Facebook and other social networks in every tier of its plan.
Keyhole
You may know Keyhole as a social media analytics tool but this program also includes publishing tools and other features to help you connect with your Facebook audience.
Users can schedule posts in advance using the Keyhole content calendar and check their performance with its robust reporting tools. Keyhole also features social listening features and keyword monitoring so you can monitor the impact of your social strategy on your audience.
Keyhole's reporting tools are its main draw, but it allows users to schedule posts to multiple social media platforms, making it a handy Facebook tool for most brands.
Agorapulse
As with some of the other tools on our list, a key feature of the Agorapulse content scheduling tool is its writing assistant that's powered by AI. This tool lets users create a brand voice and style guide "filters" in the system. Then, when you draft content, you can apply your filter to your text and Agorapulse will automatically tweak it before you publish.
Teams can use Agorapulse to collaborate on social media posts with advanced features to assign content for approval, share notes on draft Facebook posts, and track actions.
This content curation and collaboration workflow makes Agorapulse a useful social media scheduling tool for complex Facebook campaigns and larger social media teams.
Iconosquare
The drag-and-drop calendar and accessible user interface make Iconosquare a popular Facebook post scheduler for brands trying to simplify their workflows.
The tools is easy to use and users like it's ability to plan out and then publish content with one click on the Schedule button.
Later
Later is a targeted social media tool used to schedule posts at the best times for your audience. It has a user-friendly interface and simplified workflow. It also features a built-in image editor with an image cropping tool so you customize posts for different social media platforms.
This uncluttered social media tool is a useful option for brands who simply want to schedule posts.
Crowdfire
Content curation tools make Crowdfire a powerful tool for brands who find it difficult to produce Facebook posts at scale. Crowdfire can help you find relevant content from across the internet using keywords and phrases, and suggest that content for you to help inform your next round of Facebook posts.
Like the other tools in our list, Crowdfire allows you to schedule posts and publish content to social media platforms including Facebook, Instagram, X, LinkedIn, and more.
Brand24
Brand24 is primarily a social listening tool whose key features surround tracking brand mentions and consumer sentiment across social media platforms.
You can then use Brand24 to schedule posts to social media that are more likely to engage with your target audience.
Social listening tools are useful ways to assess the performance of your content program. Like Brandwatch, Brand24 lets you schedule content as well as do social listening, so you don't need to use a different platform and can manage your social posts in one location.
How to choose the right Facebook scheduling tool
The best Facebook scheduling tool obviously allows your team to schedule posts, but how do you know which of the many tools is right for you? Here are some tips to choosing a social posting tool for your business:
Consider your budget
Pricing on these solutions varies widely. Tools with advanced features often cost more than more simplified solutions. As well as outright cost, consider what the pricing structure offers. Some tools charge per post, while others charge based on the size of your social media team.
Choose the tool that offers the most flexibility and scalability in the areas you need them most.
Evaluate the features you need
If you only need a basic tool to schedule posts, then you may not need a social media solution with all the bells and whistles. Some tools, like Brandwatch, offer different modules to suit a range of business needs, so you can opt in and out of the specific tools you need.
One good practice is to create a matrix of key features you need most, like Facebook post scheduling, and then a tiered list of other features, like advertising and social listening. This is a good time to gather feedback and input from your staff to see what they want from your social media scheduling tool.
Check for integrations with other platforms
Integration is important for any marketing tool. If your Facebook scheduling tool doesn't work with your existing workflows or software then it's unlikely to be effective long term. Look for programs that integrate with your sales and reporting tools. Also make sure the tool you choose integrates with all the social platforms you use.
Look for user-friendly interfaces
A user-friendly interface makes it more likely you'll get the most out of a Facebook scheduling platform. Social media teams are more likely to adopt a platform that they can learn quickly and use easily. After all, the point of a post-scheduling tool is to save time and improve productivity. Ease of use helps teams unlock and use key features for maximum effect.
Read reviews and compare tools
It's important to shop around when you're choosing software solutions for your business. User reviews are a helpful way to gauge the value of a tool. You could even create a spreadsheet to compare and contrast different tools according to your criteria.
We recommend you look for solutions with well-rated and accessible support services. A 24/7 customer support desk is a good sign you'll get help when you need it.
FAQs
Can you schedule Facebook posts for multiple pages?
Yes, one of the key features of a good quality Facebook post scheduler is compatibility with multiple accounts. Tools like Brandwatch are useful for large businesses with subsidiaries or sister companies, as well as brand managers and agencies who handle Facebook accounts for different clients.
Do scheduling tools work for other platforms?
Yes, the best social media scheduling tools let users post to all of the major social platforms, including Facebook's sister company, Instagram. Most tools also connect with X, LinkedIn, and others.
How far in advance can you schedule posts?
The native Meta Business Suite social media scheduling tool lets users post up to 30 days in advance. Other third-party solutions offer advanced scheduling for many months into the future.
Is it safe to use third-party scheduling tools?
Yes, on the whole, third-party scheduling tools are safe to use. It's important to review your options carefully though, and make sure you're selecting a reputable company. One good way to assess these solutions is to look for official partnerships and high ratings for compliance and privacy.
