Marketing: Top 7 Free Instagram Analytics Tools Uncovered Marketing

Marketing By Kit Smith on February 2nd 2016

Unlike many social media networks, Instagram doesn’t offer its own analytics program.

This lack of assistance to brands is surprising, as Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% in 2015.

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter.

Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output.

To get you started, we’ve compiled a list of Instagram tools that offer insight for free, so anyone can start to analyze their current efforts and start to improve their Instagram marketing.


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Top 7 Free Instagram Analytics Tools for 2016

1. Simply Measured

Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal.

It’s available for users with fewer than 25,000 followers, and the data is available in easy to read charts, or raw numbers. You can also download the data into Excel to analyze it further yourself and create custom charts and graphics.

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The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram.

Top posts are displayed and sorted by engagement. You can discover your most active commenters and the most common keywords in the comments.

2. Locowise

Locowise offers a free Instagram analysis tool that compares your profile to 2,500 other Instagram profiles and offers benchmarks against a variety of metrics.

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Metrics of follower growth, follower engagement, and most popular filter are shown for your own profile. You can choose to compare your account to other accounts of various follower sizes, allowing you to get an accurate comparison.

These profiles are used to give an average of image to video ratio, posts per day, average number of interactions and the split between likes and comments, and the average response time for a comment.

3. Squarelovin

Squarelovin is an admirably in-depth tool for a free analytics platform. It displays metrics on recent posts and growth, a monthly analysis, and a history of your posts broken down into year, month, day, and hour.

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There are tabs that show engagement with your photos, both average and top posts, and an optimization tab that shows your best and worst times to post.

You can also manage your Instagram account from within the platform, creating albums, and liking and commenting other posts.

4. Union Metrics

Union Metrics offers a free account checkup, covering the last month. The report is generated using a few of the algorithms from their paid analytics platform.

While the report isn’t exactly comprehensive, it does a few things well.

The focus is on picking out a few metrics and posts to compare them with your average, helping you to identify any patterns and themes. You can refresh the report every 24 hours, allowing you check how newer posts perform against the average.

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The report shows you how many people have interacted with you and your top fans.

The times you have posted over the last month are shown on a graph, and the best day and time to post is displayed, including details of how much more engagement that time receives compared to your average.

Hashtags are given the same treatment, plotted on a scatter graph to compare the most likes and comments per post.

5. Quintly

Quintly is a dashboard tool that covers several social networks. It comes with a standard dashboard that can be customized with widgets to suit your needs and track the metrics that matter to you.

The tool provides Instagram analytics for followers, both of your profile and that of your competitors, with detailed follower statistics. You can analyze your Instagram content, the interactions generated from your photos and videos, plus details on filter usage.

Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube. There is a free tool for Facebook analytics and a 14-day free trial for Instagram and others. Paid plans then start from €129/month.

Quintly is another free Instagram analytics tool

6. Iconosquare

Iconosquare offers a seven-day free trial of their complete platform. This allows access to the analytics, as well as some other useful and interesting features.

There is an extensive range of analysis on offer, which starts with an overview of activity in the last seven days or the last month.

A tab for content shows distribution, density, tag and filter usage and geolocation. The engagement tab shows growth history, the source of engagement and most popular media.

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The optimization tab covers posting times, average media lifespan, tag impact, and a breakdown of filter impact. Finally, for analysis there is a community tab, showing details about your followers and followings.

In addition to the analysis there are ‘snapshots’; shareable images based on your Instagram data. You can view your media, likes, and followers, and manage comments.

There’s also a feature that allows you to create a profile cover from your latest 50 photos, and a widget to showcase your Instagram photos on your own website.

Update November 2017: Iconosquare is no longer free, but does feature a free trial and is priced at a reasonable $54/year per Instagram account

7. Collec.to

Collec.to is a free, simple report that displays a few insightful Instagram statistics. It is not as detailed as many on this list and doesn’t really offer enough detail to really help you boost your Instagram efforts at a large scale.

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However, more data is available if you sign up for a paid account, which only costs €8.99 for a year. If you simply want a quick snapshot of your usage this may be the tool for you.


Measuring beyond the basics

This list showcases tools that provide a great starting point for Instagram analytics, and will be suitable for individuals or small businesses.

Having said that, the average internet user has 5.54 social media accounts. Brands have to be active across multiple sites, and indeed 91% of brands use two or more social media channels. Therefore you will either need to find a tool for each social site you use, or find a solution that covers multiple social networks.

Brandwatch features Instagram channels, meaning you can track detailed metrics for your accoutns, and that of your competitors. If you’d like to discover why Brandwatch is rated number one for customer satisfaction, please do get in touch for a free demo.



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Kit Smith

@Kit_Smith

Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

  • Hi Kit,

    Thanks for including our free Instagram account checkup in this roundup. We appreciate it!

    If you or anyone reading ever has any questions about it or our other analytics offerings, you can find us on Twitter @UnionMetrics. We’re always happy to help!

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of TweetReach, The Union Metrics Social Suite, and more

  • Sam Morris

    Hello,

    We have seen your list and BirdSong Analytics offer a superb Instagram analysis tool too. Why not give it a try here: http://www.birdsonganalytics.com/instagram-analytics/

    We can provide an expansive range of data on any Instagram account and we are always available to assist!

    Sam

  • Susan Kim

    What a nice article, thanks a lot for sharing:) But what do you do with these metrics? As for me i run a service Zengram with my optimal settings, and it targets my potential clients using hashtags, geography and competitors. Pretty good stuff, better than any other such app i’ve ever seen, and i’ve seen a lot of them.

  • Katharina Faber

    Hi Kit,

    Thanks for this very comprehensive list! I have to admit there are some tools that I hadn’t heard of before. I’d recommend adding https://www.influencerdb.net/ to the list, it’s an Instagram research and analytics tool with a database of roughly 560k accounts worldwide. We gather data such as follower growth, media value, engagement rates or demographic information about an account’s follower base.

  • Thanks Kit. Can any of these free tools tell you which IG hashtags have been most effective to find and like my photos on @Visit50 ?

  • Kit Smith

    Hi Todd, UnionMetrics has hashtag tracking. It tells you the top hashtag and how much more engagement that hashtag earned, compared to the average. Squarelovin and the Simply Measured report also have a version of hashtag tracking, so you may wish to check these out too!

  • Kit Smith

    Hi Todd, UnionMetrics has hashtag tracking. It tells you the top hashtag and how much more engagement that hashtag earned, compared to the average. Squarelovin and the Simply Measured report also have a version of hashtag tracking, so you may wish to check these out too!

  • Hi Kit,

    could you take a look at instagram analytics by https://smartmetrcs.co?
    Our goal is to provide most complete instagram analytics. Your opinion will be very helpful for us.

    We have free plan for small accounts and free trial, you can test it any time.

  • Kit Smith

    Hi Alex,
    I’ve had a look at your tool and it seems great. A lot of nice features and the flexible pricing means a range of different sized businesses can afford it. I noticed you included a typo in the URL in your comment though. For anyone reading, it should be https://smartmetrics.co

    I’ll keep your tool in mind next time we update this post or for any future posts. Thanks for your comment!

  • Thank you!

  • Karen

    Hi, Kit,
    thanks for your list. What do you think about social media management services which provide analytics? For example, such social media tools as KUKU.io. Here you can manage social accounts and use instagram analytics https://blog.kuku.io/en/instagram-analytics-with-social-media-analytics-tools-kuku (or any other analytics of your social accounts: Facebook, Twitter, Pinterest, Tumblr, Linkedin, Telegram) for free.

    I think, it’s more effective because you kill two birds with one stone.

  • Thanks. I’m looking for tools that analyze the entrance path, much like Google Analytics is a free tool that can tell you where people got to your URL. The Union Metrics Hashtag Tracking appears to just be looking at total likes+comments for posts that that hashtag was used, and dividing for an Engagement Rate – that’s just math and not that helpful.

  • Katharina Faber

    Hi Kit,

    Since Instagram will soon introduce its own analytics feature, we are really keen to know what this will mean for all the Instagram analytics tools out there, including ourselves. We at InfluencerDB are hoping that brands will crave to get even more insights for Instagram, data that goes much further than what Instagram will offer.

    This is why we decided to focus on providing our customers with in-depth target group analysis insights. We not only deliver insights into your own target audience, we provide the same insights for all accounts out there (i.e. your competitors, influencers). We provide data such as gender, country and origin of the users who engage with your postings. We also rate an account’s audience quality by comparing it with all other audience’s on Instagram globally.

    We would love for you to check out the software and hear your opinion on it!

    Much appreciated,
    Katharina

    https://www.influencerdb.net

  • Thanks for sharing Instagram marketing tools list.

  • Beverly Lizotte

    Hi Kit!

    Woah! I appreciate your article here. I found it very helpful. The tools are also very efficient and very effective to use based on the their reviews.

    Thank you so much!

  • Daniel Lematy

    Great list, I have recently build a cool free instagram/facebook analytics tool.

    its seekmetrics.com – if you want to check it out :)

  • Daniel

    Hey, great post

    although Iconosquare is not free anymore, shame

    Might i suggest http://www.seekmetrics.com , it offers free instagram & facebook analytics for any user

    Thanks

  • Alexandra Milo

    Hi Kit, thank you for this list! Recently we launched our own tool – InstaHeads, for followers and subscriptions analysis. We will happy to hear your feedback about it! More info here: https://www.instaheads.com

  • Ilya Protasov

    Hello Kit! Thanks for this very useful list of Instagram tools! From this list, I know only one tool.
    Here another great tool for Instagram statistics http://marketertricks.com/instagram/most-popular-on-instagram And it can be very useful for quick search most popular posts. I hope you will enjoy!

    https://uploads.disquscdn.com/images/172b36989cfbc6d3dc2046acc92e576e1982e183b5646876a2db4f2286a4232d.jpg

  • Gaetano Andriani de Vito

    Hi Kit! very useful post! Could you please explain what do you mean for “free” tool? Most of those tools are not free. I found another good free and ad-free tool, take a look at https://jipbox.com

  • Hi Kit, thought I’d check in now that I’ve used both tools. I initially started using UnionMetrics quite a bit, primarily because they said which hashtag was ‘working’. I then figured out that they don’t actually know which is working – they’re just looking at my photos with the most engagement and seeing which tags were used. That’s not at all helpful for me.

    SquareLovin can’t do this either, but I found their charts of Follower growth by week and month to be handy. I still use this.

    I also switched my IG travel blog page (@visit50) to a business to get the additional insights. These are far better than what I used to be able to get, and I highly recommend it.

    Now that IG offers better insights, I’d like to make it available to a 3rd party to cut it up. For example, knowing my Reach is great, but I immediately want to calculate a comparison of engagement to reach ratio, to know if the people I’m reaching are liking my photo.

    My ideal insight would still be to learn which hash tags people used to get to my page, but I don’t see that info anywhere. #travel is very relevant and highly tagged on photos, but are people clicking on it to explore, more so than other hashtags? It has millions of people using it, but are they clicking it to find my photos? Or are some hashtags used more to explore by IGers? I assume this doesn’t exist just yet.

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  • Olle Landström

    Hi and great list!

    Might I recommend another free service for Instagram analytics? SocialGimp.com offers free analytics both for your own account as well as for your competitors!

    SocialGimp is currently a startup.

    Thanks!