LIVE Webinar: Discover the future of market research - December 11, 9AM EST | 2PM GMT

In an industry-first, ask up to two billion people a question and see the results in real-time.

Instant Registration

LIVE Webinar: Discover the future of market research - December 11, 9AM EST | 2PM GMT

In an industry-first, ask up to two billion people a question and see the results in real-time.

Instant Registration
Marketing

Published September 4th 2014

How To Use Alerts For Crisis Management #brandwatchtips

In the social media world there are all too many high profile examples of brands that have suffered a notable PR crisis management problem...

In the world of social media, there are all too many high profile examples of brands that have suffered a notable PR crisis.

It’s every brand manager’s worst nightmare; whether it’s a negative comment from a customer that’s gone viral, an online reaction to a brand action in the ‘real world’ or an accidental or ill-judged post from a staff member.

However, social media monitoring can help avoid situations like this arising – helping shield you from problems or help you regain control if one should occur.

Here’s how you can use Brandwatch to prepare and respond to any potential issues:


Create an email alert 

 

Clicking the ‘alert’ tab inside Brandwatch Analytics allows you to set up a unique email alert.

Screen Shot 2014-09-04 at 10.06.13 AM

You can program Brandwatch to email you when a certain type of mention increases dramatically. For example, if negative comments about your brand rise by 75%.


Choose your criteria 

 

Brandwatch allows you to decide exactly what mentions you want to be alerted about by entering the negative words and phrases that could be related to your brand.

Screen Shot 2014-09-04 at 10.00.36 AM

Brandwatch will also alert you if somebody influential tweets something negative about your brand.

To set this up, simply type the twitter handle of the influential tweeter into the author filter, click negative sentiment and select your brand query.

Screen Shot 2014-09-04 at 10.04.15 AM

Almost anything can kick off a PR crisis – a spelling mistake, a misinterpreted design, a bad joke. Brandwatch will send you an email before the problem is liked, shared, blogged and eventually cemented in your history.

With alerts you can act quickly, deleting or responding to any problems – even preparing a statement early to add clarity to the issue.

superbrandwatch

You’ll hopefully never have to deploy crisis management, but if you do, Brandwatch Alerts will give you the head start needed in preventing PR disasters.

Get a Demo!


It won’t be long till the next installment of #brandwatchtips! We are uploading new videos every Thursday!

Now you know.


 

facets Created with Sketch.
facets-bottom Created with Sketch.
New: Consumer Research

Be Consumer Fit.

Adapt and win with Consumer Research, our new digital consumer intelligence platform.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.