Social Listening in Practice: PR Measurement
In this guide, we’ll share how PR professionals can:
- Create measurement frameworks that reveal the impact of their work
- Use social listening as a faster, more expansive alternative to traditional media monitoring
- Impress clients by showing how their work influences brand reputation
- Learn from case studies that examine the success of real-life PR campaigns
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The saying goes that a positive reputation is arguably the most valuable intangible asset that a firm can possess.
Earned attention in the media, including social media, has to enhance reputations rather than destroy them. Data breaches, tax avoidance and ethical issues can bring companies down.