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Social Listening in Practice: PR Measurement

In this guide, we’ll share how PR professionals can:

  • Create measurement frameworks that reveal the impact of their work
  • Use social listening as a faster, more expansive alternative to traditional media monitoring
  • Impress clients by showing how their work influences brand reputation
  • Learn from case studies that examine the success of real-life PR campaigns

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The saying goes that a positive reputation is arguably the most valuable intangible asset that a firm can possess.

Earned attention in the media, including social media, has to enhance reputations rather than destroy them. Data breaches, tax avoidance and ethical issues can bring companies down.


Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.