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Social Listening in Practice: PR Measurement

In this guide, we’ll share how PR professionals can:

  • Create measurement frameworks that reveal the impact of their work
  • Use social listening as a faster, more expansive alternative to traditional media monitoring
  • Impress clients by showing how their work influences brand reputation
  • Learn from case studies that examine the success of real-life PR campaigns

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The saying goes that a positive reputation is arguably the most valuable intangible asset that a firm can possess.

Earned attention in the media, including social media, has to enhance reputations rather than destroy them. Data breaches, tax avoidance and ethical issues can bring companies down.


Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.