Social Insights on the Telecommunications Industry
This analysis of 25 telecommunications brands includes:
- The Telecommunications Social Index
- Demographic analyses
- Research on brand-audience interactions
- Analysis of key customer service issues
- Research on customers intending to switch telecommunication services
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Each day, telecommunication brands receive an onslaught of social posts from current customers, potential future customers, and disgruntled former customers. While most major businesses have developed robust social customer care centers to handle the wide array of incoming issues, few are capitalizing on all the many ways that social can support their business.
With social intelligence, online conversations provide brands the opportunity to inform product strategy, measure the effect of campaigns, understand what drives churn, gain competitive intelligence or connect with potential buyers.