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Social Insights on the Telecommunications Industry

This analysis of 25 telecommunications brands includes:

  • The Telecommunications Social Index
  • Demographic analyses
  • Research on brand-audience interactions
  • Analysis of key customer service issues
  • Research on customers intending to switch telecommunication services

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Each day, telecommunication brands receive an onslaught of social posts from current customers, potential future customers, and disgruntled former customers. While most major businesses have developed robust social customer care centers to handle the wide array of incoming issues, few are capitalizing on all the many ways that social can support their business.

With social intelligence, online conversations provide brands the opportunity to inform product strategy, measure the effect of campaigns, understand what drives churn, gain competitive intelligence or connect with potential buyers.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.