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Social Insights on the Television Network Industry

In the following report, we analyze 38 brands, uncovering:

  • Where discussions are taking place online
  • When brands and audiences communicate with each other
  • The demographics of those who engage with networks

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For television networks, social media and streaming services have marked an important change in the way audiences discover and connect with brands and their content.

Television networks’ online voice now only represents 1% of the conversation published on Twitter. Clearly, networks face an imperative to identify, analyze and understand the social dialogue shaping the way their businesses and content are perceived.