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Special report in partnership with Twitter

25 Things We Learned Analyzing Billions of Tweets

10 Minute Read

Special report in partnership with Twitter25 Things We Learned Analyzing Billions of Tweets
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6,000 Tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories, compliments. It's live human thought. And we can use it to try and answer any question.

Lifestyle

Q1: Does Starbucks spell your name wrong on purpose?

Probably not, but it’s not a bad idea. The brand generates far more high quality engagement because of it. (Full analysis)

% of Starbucks Tweets that contain an image

Q2: Where do fast food fans get their news?

All over the place, although Chick-fil-A customers seem to really like FOX News. (Full analysis)

The % of people who follow both a fast food brand and a news outlet

Q3: What words do we associate with car brands?

For BMW it’s luxury, for Mercedes-Benz it’s comfort and for Ford it’s speed. (Full analysis)

Conversations about car brands

Q4: Does your state prefer beer, liquor or wine?

People in California are wine drinkers, people in Illinois are beer fans and people in Colorado are liquor lovers. (Full analysis)

How alcohol is discussed across the USA

Q5: What do consumers want from their financial services?

Convenience trumps security almost 9 to 1. (Full analysis)

Conversation surrounding financial services: Convenience vs. Security

Leg day is talked about the most. When gym-goers successfully hit the squat rack, they tell people about it. (Full analysis)

Mentions of particular workout days on social media

Q7: Which cleaning products dominate conversation in each state?

Take a look at the map to see which parent companies’ products are discussed most online in each state. (Full analysis)

Cleaning products being discussed across the USA

Entertainment

Q8: Who was the top-mentioned character during Game of Thrones Season 7?

Daenerys Targaryen got more mentions than any other character this season. (Full analysis)

The top-discussed characters during Game of Thrones Season 7

Q9: Who was the biggest act at Glastonbury 2017?

Jeremy Corbyn, by a wide margin. (Full analysis)

% of Jeremy Corbyn mentions against the headliners in the Glastonbury conversation

Assassin’s Creed: Origins was the top mentioned game announced at one of the major conferences in the E3 conversation. (Full analysis)

The most talked about games at E3

Q11: Which Stranger Things character is the most hyped on Twitter?

We found that Will Byers was the top-mentioned of the main characters. Eleven came in second. (Full analysis)

Tweets about the main characters from Stranger Things in the lead up to the new season

Q12: What impact did the casting of Harry Styles have on Dunkirk’s audience?

A very big one. (Full analysis)

Followers of @DunkirkMovie on Twitter

Culture

Q13: Who are the most influential men and women on Twitter?

Brandwatch Audiences, which looks beyond follower count to other influence metrics, gives the top spots to Justin Bieber and Katy Perry. Find out more about Audiences

The most influential men and women on Twitter

Q14: What are Millennials killing now?

They’re out for blood, and chain restaurants are apparently next. (Full analysis)

Mentions of "Millennials are killing..." on Twitter

Q15: Do men and women use emojis differently?

Boys don’t cry. (Full analysis)

The gender breakdown of authors who use emojis with tears

Q16: What day are people most hungover?

Posts about being hungover spike dramatically on Sundays. (Full analysis)

Mentions of being hungover on Twitter

Q17: Are dog people and cat people really that different?

Dog people care more about their families, among other things. (Full analysis)

Popularity of interests in people who say they like cats or dogs in their Twitter profiles

Q18: How many people tweeted about this year’s solar eclipse?

A LOT. (Full analysis)

We found 9,496,813 social media mentions of the solar eclipse on the 21st of August across social media (and Twitter made up a huge chunk)

Q19: When do New Yorkers crave pizza the most?

10pm is the most common time to vent about their cravings – make sure you order in advance! (Full analysis)

Mentions of people saying "I want pizza" in NYC

If you’ve got more than 500 followers and you’re based in the US, you’re in the top 15% most followed Tweeters. (Full analysis)

There are more than 13 million Tweeters in the US with fewer than 100 followers

Technology

Q21: How safe are our smartphones?

Broken screens are apparently more common than water damage. (Full analysis)

Conversation about screen damage vs. water damage

Q22: What diets are food influencers talking about this year?

Veganism is in right now. (Full analysis)

Mentions of gluten free, veganism and vegetarianism amongst top food bloggers

Q23: Which industries respond to your Tweets fastest?

The NBA, then the airline industry. (Full analysis)

Industry response rates

Smart homes, followed by VR. (Full analysis)

Most talked about topics in CES conversation

Q25: How many earned visual mentions am I missing without a logo recognition tool?

We’ve found up to 92% of a brand’s tweeted visual mentions posted without including the brand name in the accompanying text. (Full analysis)

Visual mentions of the Heineken logo