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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Case Study

Nestlé – Caso de Estudo

...Como a Nestlé obtém informações dos consumidores digitais com a Brandwatch...

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Case Study

Australian War Memorial

...How Brandwatch elevated the Australian War Memorial’s digital presence...

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Guide

Thoughts on Social: The Hidden Value of a Social Strategy

...-of-mouth recommendations Customer service Market research Employee Engagement This whitepaper introduces several areas where the benefits of a strong social strategy are hidden, specifically covering: Word-of-mouth recommendations Customer service Market research Employee Engagement While effective...

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Guide

Social Listening in Practice: SEO & Content Strategy

...ncover potential backlinks Conduct social keyword research Develop real-time content Practical advice on using social data to enhance SEO and content strategies. Learn how to: Create content that resonates Develop a real-time marketing strategy Use social media for keyword research Uncover potential...

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Guide

Ideas from the Experts: Social Consumer Market Insights

...ning? How our guests blend social data with other research methods How they assess and predict brand health How social CMI can help define a value proposition Social media has augmented the market research landscape. It’s far easier and cheaper to find the voice of the customer online than conducting...

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Guide

Social Consumer Insights Q&A

...of social data consumer insights vs. traditional research How to prove ROI and get executive buy-in Using social insights in your research mix makes perfect sense. If you’re still unsure about social’s value for consumer insights or are finding it difficult to underline said value to your market res...

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Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO: Create organizational buy-in Dissolve barriers between data, teams and talent Connect the data needed to map out superior customer journeys Drive culture change to build a customer-obsessed business “By 2017, 89% o...

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Guide

Championing the Customer Experience

Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.