Marketing: 96 Amazing Social Media Statistics and Facts Marketing

Marketing By Kit Smith on March 7th 2016

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

Social media logos

Broken down site by site, the latest numbers for social networks are as follows:

User numbers

4Chan: 11 million users

Airbnb: 50 million users

Facebook: 1.71 billion users

Flickr: 112 million users

Google+: 300 million users

Instagram: 400 million users

LinkedIn: 450 million users

MySpace: 50.6 million users

Periscope: 10 million users

Pinterest: 100 million users

Reddit: 36 million accounts

Snapchat: 100 million users

Twitter: 320 million users

Wechat: 1.12 billion users

Weibo: 600 million users

WhatsApp: 900 million users

Youtube: Over 1 billion users

Social media business statistics

fiber optics

Content statistics

Social video statistics

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Google statistics

social sites

Facebook statistics


If you’d like more facts, we’ve written a full post of Facebook Statistics 

Twitter statistics


We’ve also published an entire post on Twitter Statistics 


Youtube statistics

If you want more, head over to the full page of Youtube Statistics

Instagram statistics


We’ve written a full post of Instagram Statistics too!

data chalkboard image

Pinterest statistics

LinkedIn statistics

That’s your fill of social media statistics for 2016, with just a tiny fraction of the weird and wonderful stats and facts available out there.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

Brandwatch Analytics

Boost your marketing strategy with our social listening and analytics platform.

Find out more

Kit Smith


Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).

  • LMendo

    How does Facebook only have 155 million users and Google+ has 300 million… Really?

  • Kit Smith

    Thanks for pointing out the error. It should have read 1.55 billion, but Facebook continues to grow so we’ve updated it again to read 1.65 billion!

  • lol


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    i like it

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    wow ethan great moves keep it up proud of you :-)

  • ChickInLove008

    Good job. I like how you linked your sources too… Well done. Thanks for sharing.

  • Massimo Visconti

    Great article Kit. Btw, the page Facebook for Every Phone is no longer active. Their last post date back to May 8, 2015.

  • LD

    There’s an inconsistency of the LinkedIn members stat. The article says 300M (2014 stat) at the top & 400M at the bottom. Since this article was published LinkedIn announced hitting 450 Million members. See the Forbes article below:

  • Kit Smith

    Thanks for the comment, and for pointing that out! I’ve amended the statistics to bring them up to date with the latest figures.

  • Janeth

    may I use the data on these social media? for an informative presentation?

  • marlene

    hello, do you know the reason to why people create accounts?

  • Dark

    Isn’t Gangnam Style the most popular with over 2 billion views?

  • Kaizer Hatfield

    If you want to make the most of a growing number of audience, consider today’s noteworthy social media facts and stats through this infographic:

  • Kit Smith

    Hi Dark, thanks for the comment.

    Yes, Gangnam Style is the most popular youtube video overall, but ‘Charlie bit my finger’ is the most popular user submitted video. Hope that clears it up!

  • jin

    what about Tumblr with more than 550,000,000 monthly active users?

  • Ash

    Drop the mic man

  • shal

    Wow I must say very informative article,I’ll definitely save the link for further referral,it sure very informative and useful for my online business
    Thanks for sharing

  • Yuseepe Gago Ho

    Hi , would you be interested in a phone case that would help you to save time using your phone ?

  • andersone hashmi

    really amazing topic i am very impressed your work keep it up dear
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  • Thank you for this research, it’s very useful. I was wondering what the
    definition of an active user is? ‘active account usage, not just the
    number of user accounts’.

  • factgasm team

    Loved these facts, also loved facts here too

  • John Walter

    We are delighted that your life’s journey has led you to discover our organization. Maybe you have met one of our members in the flesh. Or perhaps not; we value anonymity. We see and know all just as a shepherd sees and knows all of the flock, our eyes peering over the masses to identify any threat. We are the bringers of new dawns, the guardians of the human species. We are the pyramid, the eye, the eternal. We are the Illuminati.
    The Illuminati is a collective of prominent figures throughout the world who have united to lead and stay at the very top of the world order. The Illuminati is open to all men from all works and classes of life. For centuries, our organization has separated individuals of outstanding political, financial, or cultural influence from the ordinary world. We’ve also elevated ordinary men into men of influence, wealth and fame. We have just one cause and that is the elevation of the human specie. Perhaps you have already proven yourself in these fields. For that, the Illuminati officially congratulates you. Your dedication gives hope to us for the future of humanity. Our members are presented a life of limitless wealth and opportunity. The requirements for becoming a member are unimposing. Our requests are simple and therefore may be hard to comprehend. You must understand this before applying. If you would like to continue your application or you’re interested in joining the Illuminati contact us via e-mail at

  • David Keen

    yes right spam

  • What’s up, its pleasant piece of writing regarding media print, we all know social
    media is a wonderful source of facts.


  • Those were a great set of statistics. I recently read an article about choosing the right social media networks to post on that I thought would be helpful

  • Hayden Davis

    Hi is this source a trustworthy source for a timeline?

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    Hey, are you Interested in joining the great Illuminati,here is a life transforming
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  • Jims Olaer

    This is an awesome and very convincing data and fact about our modern way of communication and the eagerness of everyone to connect and learn by searching online.
    Even on the video content as well , I learn from this infographic( ) about the Power of Youtube marketing and statistics that is really shocking.