Cutting-edge social research and practical insights delivered straight to your inbox
You’re now subscribed to our
Brandwatch Knowledge newsletter.
Find it in your inbox every
It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. As we’re data nerds here at Brandwatch we fall firmly in the second camp.
We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list.
For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.
Broken down site by site, the latest numbers for social networks are as follows:
4Chan: 11 million users
Airbnb: 50 million users
Facebook: 1.71 billion users
Flickr: 112 million users
Google+: 300 million users
Instagram: 400 million users
LinkedIn: 450 million users
MySpace: 50.6 million users
Periscope: 10 million users
Pinterest: 100 million users
Reddit: 36 million accounts
Snapchat: 100 million users
Twitter: 320 million users
Wechat: 1.12 billion users
Weibo: 600 million users
WhatsApp: 900 million users
Youtube: Over 1 billion users
If you’d like more facts, we’ve written a full post of Facebook Statistics
We’ve also published an entire post on Twitter Statistics
If you want more, head over to the full page of Youtube Statistics
We’ve written a full post of Instagram Statistics too!
That’s your fill of social media statistics for 2016, with just a tiny fraction of the weird and wonderful stats and facts available out there.
If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.
Boost your marketing strategy with our social listening and analytics platform.Find out more