Marketing: 116 Amazing Social Media Statistics and Facts Marketing

By Kit Smith on April 2nd 2018

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list.

For the curious, these represent a series of numbers that boggle the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

Social media logos

User numbers

4Chan: 27.7 million

Airbnb: 150 million users

Facebook: 2.072 billion users

Flickr: 90 million users

Google+: 111 million users

Instagram: 800 million users

LinkedIn: 500 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 200 million users

Reddit: 234 million users

Snapchat: 178 million daily users

Twitter: 330 million users

Wechat: 1.12 billion users

Weibo: 600 million users

WhatsApp: 900 million users

Youtube: 1.5 billion users

Source: Pew Research Center

Social media business statistics

fiber optics

Content statistics

Social video statistics

What can billions of tweets tell us about the world?

Discover what we found out from years of research in this free report.


Google statistics

social sites

Facebook statistics


If you’d like more facts, we’ve written a full post of Facebook Statistics 

Twitter statistics


We’ve also published an entire post on Twitter Statistics 


Youtube statistics

If you want more, head over to the full page of Youtube Statistics

Instagram statistics


We’ve written a full post of Instagram Statistics too!

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Pinterest statistics

LinkedIn statistics

Snapchat Statistics

Check out our full list of Snapchat statistics.

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how Brandwatch Analytics can boost your social media strategy.

Brandwatch Analytics

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Find out more

Kit Smith


Kit is a writer and marketing expert. When he's not researching ways to make you better at said marketing, he's often lost in foreign countries, or making pottery (or both).