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We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned

Every minute, 3.5 million photos are shared online. In 2016 alone, 2.5 trillion images were shared. Using Brandwatch’s Image Insights product, we’ve conducted unique research to reveal which brand appears the most in these images. Download the report to find out: How often brands are photographed online The demographics of those sharing images Which brands […] Read more

By Phillip Agnew on November 7th 2017

The Marketer of 2018: Make Data-Backed Decisions and Find Research Answers Fast

As marketers, we’re increasingly expected to wear many hats. In today’s digital world, we need to be marketers, data analysts, and customer experience experts all rolled into one expectation-defying package. Over the next few weeks, we’ll be exploring the challenges facing marketers in 2018, and what the marketer of 2018 will need to do. From […] Read more

Marketing By Rebecca Beregovich on November 7th 2017

Brand Health and How to Measure It

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation […] Read more

Marketing By Joshua Boyd on November 6th 2017

Searching For The Meaning Of Life Using Social Media Data

It’s early on Monday morning and I’m currently having an existential crisis. I look at the screen, around the office, into my black coffee that’s reminiscent of the black void and wonder, what does it all mean? What is the meaning of life? What is the purpose of existence? These are the questions we have […] Read more

Interview: Talking Employee Happiness, Customer Experience, and Startups with Perkbox

What do you get when you combine a company vision that focuses on passion and positivity, happy employees and hard work? Success. We found out all about it in our recent interview with Chieu Cao, CMO and Co-founder of Perkbox. Their business aim is to create inspirational workplaces all around the UK by providing employees […] Read more

By Ruxandra Mindruta on November 2nd 2017

New Report: 25 Things We Learned Analyzing Billions of Tweets

6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments. Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result. We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered […] Read more

Research By Gemma Joyce on October 31st 2017

Clowns Have Had a Tough Year, But is IT Movie to Blame?

Clowns are having a tough time right now. Most of us are still scarred over those face-painted bozos luring children into the woods (disclaimer: I do not love clowns), so it’s no surprise to find out there’s been an outcry in professional clown circles about job loss due to scary depictions of their profession, most prominently in […] Read more

10 Things We Learned About Marketing This Year

The weather is turning colder here in London as we enter November. Walking through the fallen leaves in the park this weekend, I was reflecting on what I have learnt about marketing over the past 12 months. We have reviewed data from over 20 research reports published this year, each of which contains important insights […] Read more

Marketing By Steve Rayson on October 31st 2017

Stranger Things Data: 545k Tweets Review The Latest Season

Stranger Things 2 hit our screens on Friday, plunging thousands into a spooky weekend of binge-watching the show. WHO ELSE ISNT GOING OUT THIS FRIDAY BECAUSE THEY ARE BINGE WATCHING STRANGER THINGS? — Stranger Things (@itsSTquotes) October 24, 2017 As is tradition with shows that we love, the Brandwatch React team collected social media data […] Read more

Entertainment By Gemma Joyce on October 30th 2017

10 Most Popular Social Bookmarking Websites

Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness. The more people who have access to your great content, […] Read more

Marketing By Sophie Eagan on October 28th 2017

AR Data: Which Brands Are Storming Ahead When it Comes to AR?

As a futuristic buzzword, augmented reality is surrounded by wonder and big money. Who’s winning the race to mass uptake? We gathered AR data to find out. What is AR? Augmented reality, often confused with virtual reality and sometimes called mixed reality, is “a live direct or indirect view of a physical, real-world environment whose […] Read more

Topic Analysis By Gemma Joyce on October 27th 2017

The 16 Best Data Visualization Tools

There are so many data visualization tools out there that it can be hard to find the best one for the job. They all do slightly different things, with a range of free and paid plans. So, we’ve put together a list of the best tools out there. We’ll be continuously adding to this as […] Read more

Marketing By Joshua Boyd on October 26th 2017

New Study: Mental Health in the UK

Here at Brandwatch we have a powerful tool for measuring online discourse and a world-class team of social researchers. We’ve put these two assets to use in a new study on mental health in the UK, focused on challenging stigma and tackling barriers to treatment. We partnered with charity Ditch The Label to understand mental […] Read more

Research By Edward Crook on October 26th 2017

Driving Social Maturity: Getting the most of our Maturity Model

A few weeks ago, Jessie Liu from Forrester joined me to talk about social intelligence maturity. In the webinar, we discussed how important a sophisticated social intelligence strategy is to every part of your business, and I dove into how Brandwatch measures social intelligence maturity. The webinar was fascinating (I’m not just saying that, watch […] Read more

Marketing By Paul Giardina on October 25th 2017