Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Plastic has been on our screens a lot recently, whether it’s in the news or in our social feeds. Plastic rushing through rivers. Plastic killing whales. Plastic wrecking sites of natural beauty. The damage packaging and plastic bottles can do is illustrated with horrible visuals, and images are powerful in bringing about change. Last week […] Read more

Research By Gemma Joyce on April 5th 2018

Understanding the Bigger Picture: Blending Datasets for Exceptional Results

Data can be both a blessing and a curse to companies — with more tools and sources than ever before, it’s easy to get lost in the data. But with the right knowledge and tools, you can gain valuable insight into your customers to get them the right message in the right place at the […] Read more

Research By Natalie Meehan on April 3rd 2018

Your Questions Answered: Instagram API Changes

Following the wider industry stories around improper use of user data taken from Facebook, there has been widespread news this week about Instagram’s sudden throttling of access to its API. We’ve had a number of questions come in about how Brandwatch is affected by this, so we thought we’d address them publicly, here on the […] Read more

Product By Amy Collins on April 3rd 2018

Marketing: 110 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media […] Read more

Marketing By Kit Smith on April 2nd 2018

More Tabs, Please #17: Rabbit Holes, Conspiracy Theories and Weird Social Experiments

Happy not Friday. We’re about to start the la,la,la,la,la,la,la,la long weekend (you have to sing it each time) and, with great expanses of hangover time ahead, you need things to keep you entertained. That’s what More Tabs, Please is for. The very very observant of you may have deduced by the lack of mention of […] Read more

Culture By Gemma Joyce on March 29th 2018

Who Bit Beyoncé? Analyzing a Global Witch Hunt

Every now and again something happens that brings everyone together. It’s usually a question that no one can really answer for sure. That dress – was it white or blue? April the giraffe – when would she give birth? Falcon Heavy – would it end in applause or a fireball? This week a whole controversy […] Read more

Trending By Gemma Joyce on March 28th 2018

Guide: How to Avoid the Simple Mistakes that Affect Your Bottom Line

A few years ago our then-intern (and now Product Marketing Manager) Phill Agnew was let loose on our Brandwatch Twitter account. At the time we were promoting a guide on community management, and he took a rather interesting approach on the wording of the social post. We awoke the day after promoting the guide to […] Read more

Guide By Natalie Meehan on March 26th 2018

More Tabs, Please #16: Asteroid Defence, Canadian Treks, and Stats

Happy Friday. Our clocks are finally changing this weekend which means Bag Of Cans weather is very, very nearly here. Footie in park, cider on the beach. It seems like it’s all just a week or two away (in truth, it’s months). This week’s album is Sleep Forever by Crocodiles: Yodelling just isn’t enough anymore It’s […] Read more

By Joshua Boyd on March 23rd 2018

Revealed: The Internet’s Favorite Dogs

I love dogs. How can you not love a being that is consistently happy despite eating the same meal every single day? A creature that devotes their whole life to you, even when your strongest scent is ‘last night’s party’? My favourite thing about dogs is that even if you’re not a dog lover, they will […] Read more

I Love Emojis! So Here Are 7 Facts About How We Use Emojis That You Definitely Didn’t Know Already

Emojis – we love them. I certainly love them. You should love them. They make communication simple, effective, and playful. Why bother writing a whole sentence when the absolute classic ‘cry-laughing face’ can do the job for you? Why go to the trouble of sending your partner a lengthy Mills and Boon-esque text when an […] Read more

Research By Natalie Meehan on March 22nd 2018

I Spent a Week With a Brandwatch Vizia Screen on My Desk. Here’s My Review

Last week I spent four solid days face-to-face with a Brandwatch Vizia screen displaying all my key numbers, breaking news and more. It was a big change from the usual way I work and, as far as I’m aware, it hasn’t been done before. Your own personal command centre isn’t generally how we pitch Vizia, […] Read more

Opinion By Gemma Joyce on March 20th 2018

Introducing Explore + Entities: No-Nonsense Intelligence

Most product launches contain nonsense. “AI-Fuelled Social Insights Platform”. “Aggregated Real-Time Customer Experience Clouds”. These phrases sound grandiose but it’s difficult to determine what they mean, let alone what value they’d provide you. At Brandwatch we prefer clarity. No buzzwords, just clear descriptions. So, here are two product updates (minus buzzwords) which can make your work easier and […] Read more

Product By Phillip Agnew on March 20th 2018

More Tabs, Please #15: Mafia Fighters, Online Horror, and Moomins

Here we are again. It’s that time of the month where the days begin to drag again as payday seems so close and, yet, so, so far. I’m already in rationing mode. So, to cheer you up, here’s the usual reads, watches and listens for this week. The listen-along album this time is Superorganism’s self-titled […] Read more

Culture By Joshua Boyd on March 16th 2018

10 Influential Sports Journalists on Twitter

We love an influencer list, us. That’s why the Brandwatch React team took to Brandwatch Audiences to rank influential sports journalists on Twitter these days. While never free from politics, sport can bring people together and provide at least some respite from the friction and hardship of day to day life. The people who tell […] Read more

Influencers By Gemma Joyce on March 15th 2018