Data Reveals the Extent of the Backlash to the Kendall Jenner Pepsi Ad

Twitter turned on the creators of the now infamous Kendall Jenner Pepsi ad this week. The ad, which has now been pulled, featured Jenner joining a protest and has been widely criticized. The Brandwatch React team examined how social media reacted … Read more

Trending By Gemma Joyce on April 7th 2017

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but consider the impact this revolutionary technology has already had on communications, education, manufacturing, science, business, and many other fields of life. Clearly, the … Read more

Marketing By Ronald van Loon on April 6th 2017

#BrandwatchLive: Five Things We’ve Learned About Facebook Live so Far

The video revolution has well and truly arrived. Brands left, right, and center are placing their bets on the medium that has successfully captured the attention of the digital world. We like to think we’re unique at Brandwatch, but we … Read more

Marketing By Emma Shanahan on April 6th 2017

Brandwatch, Now With Improved AsiaPac Coverage

The largest internet population. The second largest consumer market. Asia Pacific is a vital source of social data that global brands can’t live without. Over the last six months, we’ve made extensive improvements to our AsiaPac coverage. We’re happy to … Read more

By Phillip Agnew on April 5th 2017

Leila Johnston on Perceptual Gaps and the Other Virtual Reality

I’ve started to see digital as a wealthy but tragic Prince roaming through the Kingdom of the old school arts – a place where things like dance, storytelling, and music have thrived for centuries. The Prince spins glorious fabrics on a … Read more

Commentary By Leila Johnston on April 5th 2017

When Will April The Giraffe Give Birth?

The internet has made stars of many animals – Grumpy Cat, the IKEA coat monkey, Harambe… And now we have a new distinguished mammal, renowned for prompting the question on every person’s lips for the last month: When will April … Read more

Trending By Gemma Joyce on April 4th 2017

Using Social Data to Measure the Success of the First Ever Round-the-World Solar Flight

In July 2016, Solar Impulse, a solar-powered aircraft capable of flying day and night without a single drop of fuel, completed its record-breaking voyage around the world. Swiss explorers Bertrand Piccard and André Borschberg were the driving force behind the adventure … Read more

Interview By Hannah Tregear on April 4th 2017

Keeping Up With Your Customers: Shifting to Consumer-Driven Innovation

Today’s businesses are striving for innovation faster than ever before. Delivering innovation — and being perceived as an innovative brand — has become a key competitive advantage in nearly every sector. Those who struggle to innovate face falling behind at … Read more

Mobile Consumers Infographic: The Ever-Expanding Influence of Smartphones

Have a look around you. Where is your phone? Perhaps it’s in your pocket or sat on the desk next to you. In all likelihood, it’s not far away. Nowadays, smartphones have become somewhat of an extension of us – … Read more

Marketing By Gemma Joyce on April 3rd 2017

When Do People Want Pizza? Social Data Has The Answers

Pizza is the best thing in the world. It is in constant demand. But when is it in most demand? But when do people want pizza most? The Brandwatch React team loves to ask the big questions, and this Friday we … Read more

Topic Analysis By Gemma Joyce on March 31st 2017

Interview: Eight Key Influencer Marketing Questions with Industry Expert Philip Brown

People trust people. How many times do you check buyers’ reviews before booking a hotel room or making a dinner reservation? Over the last decade, we’ve started paying more attention to fellow customers than the businesses we’re buying from. We … Read more

Interview By Ruxandra Mindruta on March 31st 2017

Article 50 Is Triggered, And So Is Social Media. We Have The Data

Article 50 has been triggered. The UK is leaving the EU. Social media has, predictably, exploded. While the actual action of triggering Article 50 lacked the finesse and drama the phrase connotes (no big red buttons, just a man delivering … Read more

Politics By Gemma Joyce on March 30th 2017

Social Insights Over Coffee & Ping-Pong: The Brandwatch Breakfast Highlights

Social insights, coffee, and ping-pong – doesn’t that sound like the perfect morning? We thought so, so that’s why we decided to host a Brandwatch Breakfast at Bounce, Farringdon. The event focused on ‘speed to insights’ and, along with industry experts, … Read more

Marketing By Chelsea Varney on March 30th 2017

The Age of the Customer: Why Being Data-driven and Customer Obsessed is a Must

We’ve just wrapped up a new webinar session, “Revolutionize your business with an insights center of excellence,” and I have to say, I learned so much (and not just because I was hosting). We were lucky enough to have Cinny … Read more