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PewDiePie: The Latest Controversy, in Social Data

PewDiePie is in the news again after broadcasting more offensive content. The highest paid YouTuber on Earth, who nets millions from his shouty gaming videos, caused a backlash over the weekend after using a racial slur during a live stream. … Read more

Trending By Gemma Joyce on September 11th 2017

Consumer Trends in the Auto Industry: Disruption, Millennials and Changing Buying Behavior

It’s no surprise to state that the car market is fiercely competitive. In 2016, 44 automotive brands were offering nearly 400 different model types to UK consumers. Keeping up with consumer expectations in an increasingly crowded market is difficult, especially … Read more

What Is Dark Social, and How Can You Track It?

Dark social traffic is traffic that comes from private social channels, such as email and messenger apps. Analytics tools are therefore unable to track their true origin, often classifying it as ‘direct’ traffic instead. That’s obviously a problem. The more … Read more

Marketing By Joshua Boyd on September 8th 2017

Beyond Angry Birds: What’s Next For Rovio Entertainment? And Can Data Help?

Rovio Entertainment is on fire at the moment (in a good way). The Finnish company that bought us the game Angry Birds – once the most downloaded mobile game in history – is planning an IPO that could value it … Read more

Entertainment By Gemma Joyce on September 8th 2017

Food Influencers: The Biggest Food Trends of 2017

Food has always been a social thing that brings people together, but with the advent of the internet and, more specifically, online food influencers, the ways in which we experience food and all its possibilities have changed. Breaking bread with a … Read more

Influencers By Gemma Joyce on September 7th 2017

Introducing: Brandwatch’s Social Intelligence Maturity Model

We’re on to something exciting here. For us at Brandwatch, it has been tremendous to see how the role of social within businesses has evolved over the past decade. It seems only yesterday that businesses typically had one community manager, … Read more

Marketing By Alex Jones on September 7th 2017

Do People Still Care About The NHS? We Used Social Data To Find Out

The NHS is a giant healthcare system. Despite being based and used only in the U.K, it is the 5th biggest employer in the world with 1.7 million employees. Funded solely by British citizens, the NHS has a huge expenditure … Read more

Topic Analysis By Becky Jones on September 5th 2017

Hurricane Harvey, Joel Osteen, and a Social Storm of Disappointment

Last week saw Hurricane Harvey and the devastation it wrought on the greater Houston area dominate the headlines. This was the proper place for the media to concentrate last week. I, however, won’t take you on a journey of the … Read more

Trending By Kellan Terry on September 5th 2017

Interview: Talking Customer Data, Roadblocks and Career Advice with Meagen Eisenberg

In the latest in our series of blog interviews with thought leaders in the marketing world, we were delighted to talk to Meagen Eisenberg, CMO for MongoDB. Meagen has spent over 20 years working in the high-tech industry, and she … Read more

Interview By Ruxandra Mindruta on August 31st 2017

Going Viral: PR Is Not the Same As Publicity

You may well have seen ‘Should You Date Nate’ when it first went viral. When a narcissistic looking (and sounding) self-motivator effectively put his CV online in a bid to track down the woman of his dreams – one who … Read more

Commentary By Chris Owen on August 30th 2017

Game of Thrones Season 7 Data: Five Fun Social Media facts to Round-up the Season

We tracked 6.9 million social media mentions of Game of Thrones across Twitter, Facebook and Instagram from episode one to seven. Game of Thrones Season 7 data doesn’t come better than this. We’ve broken the data down in all kinds of … Read more

Entertainment By Gemma Joyce on August 30th 2017

Visualizing Success: Boost the Impact of your Center of Excellence with Powerful Imagery

Visual imagery is riveting. We see it every day across our social channels and in our lives — pictures and videos, infographics and gifs. Visuals are the way to spark engagement, intrigue audiences and tug at heartstrings. How can visuals … Read more

Best Practice: How Customer Experience Can Fuel Business Growth

I attended an interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire session was that … Read more

Ask an Expert By Ronald van Loon on August 29th 2017

The Internet Reacts to Game of Thrones Season 7, Episode 7: The Dragon & The Wolf

Episode seven of Game of Thrones Season 7, The Dragon & The Wolf (the season finale) has finally graced our screens. We, of course, have the data. **SPOILER NOTES: There are two parts to this post. In the first, we won’t … Read more

Entertainment By Gemma Joyce on August 28th 2017