Where Do Your Customers Get Their News?

For all the talk of fake news and misinformation, the places we get our news still make up important parts of the way we see the world. As such, it’s vital that brands know where their customers are getting their news. Is … Read more

Marketing By Gemma Joyce on July 13th 2017

Understanding the Value of Real-time Market Research

Market research has become the bedrock of organizations. It gives marketers valuable insights into their industry, products, competitors and customers. The results from market research are then used to inform business decisions, fine-tune strategy and help to focus resources. However, these … Read more

Amazon Prime Day: 10 Things People Want to Buy

Amazon Prime Day is upon us and thousands of people are discussing the deals online. The Brandwatch React team jumped straight into the data to find out what people were talking about and what they intended to buy in the day … Read more

Trending By Gemma Joyce on July 11th 2017

Interview: Margaret Molloy on Simplicity and Influence in the CMO World

As part of our blog series with thought leaders in the marketing space, we took some time to speak to Margaret Molloy, global Chief Marketing Officer at Siegel+Gale. A strategic marketer with a tech profile, she has over 20 years … Read more

Interview By Ruxandra Mindruta on July 11th 2017

Fast Data: No Excuses For Cricket Star Sachin Tendulkar’s Get Fit Campaign

Exercise might not be the first thing to spring to mind on a Monday morning, but world famous cricket star Sachin Tendulkar has caused quite the fitness stir. In a tweet to his 17 million followers (which has recently been deleted), … Read more

Trending By Gemma Joyce on July 10th 2017

How to Include Customer Reviews in Your Marketing Strategy

Word of mouth (WOM) advertising is one of the most powerful tools in the digital marketing arsenal. Thanks to social media, blogs and free online customer review sites like Yelp, Angie’s List and G2 Crowd, consumers and B2B customers can … Read more

Marketing By Taral Patel on July 10th 2017

What Do Your Customers Want in Exchange for Their Data?

As identify theft and other forms of cyber-crime continue to capture headlines, digital media audience members are increasingly vigilant about their privacy, which represents new challenges for brand marketers. Acquiring email addresses and building a list of opt-ins represents the … Read more

By Pratik Dholakiya on July 7th 2017

Dog People vs. Cat People: We Analyzed 43k Twitter Accounts To Find Their Differences

It’s a tail as old as time. Cat people and dog people have always been at war. In fact, the vicious feud is something we’ve covered before on the Brandwatch blog. But is it all nonsense? After all, and as our adorable header … Read more

Top 5 Image Detection Tools For Brands and Agencies

Brands need image detection to work out where their customers, prospects, critics, and fans see them. Without these images, a brand is simply blind to the torrent of threats and opportunities directed at them each day. Once you have these images you … Read more

Marketing By Phillip Agnew on July 6th 2017

8 Key Questions to Optimize Your Content Marketing Strategy

Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking. There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content … Read more

Marketing By Sean Campbell on July 5th 2017

Exploring Nutella UGC with Brandwatch Image Insights

Nutella is one of the most adaptable food products in the world – it’s at home on toast, in milkshakes, as ice cream, and on basically any dessert. In fact, as you’ll find out in this post, you can put … Read more

What is Visual Listening and Why Do I Need It?

What’s visual listening, and why do I need it? It’s a question we get asked a lot. And it’s tough to answer. I’m not even sure the term ‘visual listening’ makes sense. Can you listen to something visual? Anyway, I’ve … Read more

Google, Zynga, Unilever: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

Image Recognition: How to Choose the Right Tool

Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge … Read more

Marketing By Ruxandra Mindruta on June 30th 2017