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Fantastic Beasts and Where to Find Them: The Social Data Review

Wizarding world fans around the world went a bit nuts for the release of Fantastic Beasts and Where to Find Them this weekend. Read more

Entertainment By Gemma Joyce on November 21st 2016

The Best Pinterest Marketing Campaigns and Why They Work

Pinterest has 100 million active users. While that might seem small fry compared to the likes of Facebook, Twitter, and Instagram, the way the platform is used is markedly different from any other social network. While Google searchers often want … Read more

Marketing By Kit Smith on November 17th 2016

From Arianna Huffington to Tim Cook: The Most Influential CEOs on Twitter

Technically, anyone can be a CEO. But not everyone can be the most influential CEO on Twitter. Read more

Topic Analysis By Gemma Joyce on November 17th 2016

The Complete Guide to Market Analysis

If you are serious about winning any competition, a little knowledge can go a long way in helping to prepare yourself. What are the rules? Who is competing? What’s the prize on offer? This information can help maximize your chance of winning, … Read more

Marketing By Kit Smith on November 16th 2016

Interview: Richard Shotton on CMI and the Importance of Context

In the latest in our series of blog interviews within the CMI industry, we had the pleasure to talk to Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD. Prior to his current role, he spent twelve years at … Read more

Interview By Ruxandra Mindruta on November 16th 2016

The Top 5 Content Marketing Trends to Watch in 2017

The growth of content marketing sometimes feels like it will never end, but even if it does continue to grow, we have already reached a highly competitive space. The content marketing landscape is so busy that producing high-quality and high-value … Read more

Marketing By Kit Smith on November 15th 2016

Lego Decides to Stop Funding Hate: Will Other Brands Follow Suit?

Founded in August, the ‘Stop Funding Hate’ campaign was established to take on three giants of the UK media landscape, namely the Daily Mail, The Sun, and the Daily Express. Predominantly a Facebook group, it’s looking to put pressure on … Read more

Opinion By Chris Owen on November 15th 2016

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

If you haven’t heard of social CMI (that’s consumer market insights) you’ve not been reading our blog or recent papers (tsk tsk). At Brandwatch, we’re highly attuned to a priority user of social data that hasn’t received much fanfare until … Read more

The Best Twitter Campaigns and Why They Work

While Twitter user growth has stalled for now, hundreds of millions of people still use it daily. It also counts many journalists among its users, meaning even non-Twitter users often hear what is happening on the platform. While other social networks … Read more

Marketing By Kit Smith on November 14th 2016

Planet Earth II: Social Media Meets the Natural World

The majestic and treacherous march of the red crab might be a far cry from election drama and the Kardashian’s latest antics, but the natural world has too become a trending topic on social media thanks to the BBC’s Planet Earth … Read more

Entertainment By Gemma Joyce on November 14th 2016

Online Hate Speech: How Big is the Problem, and What Can be Done?

Technology connects and enables us in ways unimaginable a generation ago. One 2015 Deloitte study found that the average American checks his or her phone 46 times every day and reports in the UK range up to as many as 85 times … Read more

Research By Edward Crook on November 14th 2016

John Lewis: Can Serving Up a Slice of Festive Joy Save 2016?

After a turbulent week, what we really needed was for the festive season to come early. And, so it did. Yesterday I heard a cover of Oh Little Town of Bethlehem in a homeware shop, and within an hour I’d bought … Read more

Trending By Natalie Meehan on November 11th 2016

React: The Most Influential Men and Women on Twitter

All Twitter accounts are created equal, but not all Twitter accounts are run by Katy Perry. Read more

Topic Analysis By Gemma Joyce on November 10th 2016

10 Practical Applications for Social Data

It’s difficult to find a brand that isn’t on social media. It’s widely recognized that brands have to join individuals in social spaces, where so many people spend their time and get their information. The top brands are also employing … Read more

Marketing By Kit Smith on November 10th 2016