The Five Most Talked About Transfers in The 2018 January EPL Transfer Window

So the English Premier League’s transfer window just slammed shut. And what a month it has been. Plenty of rumours and fake news, complemented by a large number of high-profile signings from clubs – all encapsulated in 31 days. Just in case you’ve missed all the gossip and news and you’re too lazy to scroll […] Read more

More Tabs, Please #9: Ballgown Fighting, Street Food, and Hamilton

That’s it. January is out of here and we can all pretend we were only miserable because of the month. Into February we go with all its delights like ‘being cold but not as much as January” and ‘being dark but not as much as January’. Pure heaven. This week’s album is Shuggie Otis’s Freedom Flight: […] Read more

Culture By Joshua Boyd on February 2nd 2018

UK Student Debt Data: Blending Search and Social Insights

Student debt is something that I try not to think about too much. I was among the first students in the UK to be charged £9k a year for my university tuition, and as an 18-year-old it didn’t seem like real money. Now when I check my yearly student debt statement I can’t help but […] Read more

Research By Gemma Joyce on February 1st 2018

New Research: Using Social Data to Provide a Better Commute

Millions of commuters pile into Manhattan every day, nearly doubling the population of the city during the work week. That’s more than 1.5 million customers for the MTA on a daily basis, giving the MTA plenty of opportunities to impress or disappoint. At $2.75 a Metrocard swipe, expectations build up – so can the MTA […] Read more

Research By Rebecca Beregovich on January 30th 2018

Infographic: How to Get More From Social Intelligence in 8 Steps

Social media intelligence is emerging as an innovative approach to understand customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve. I’ve recently been posting a lot about how to gain better insights from social media conversations by analyzing behavior instead of reporting analytics (see here and here for […] Read more

Commentary By Jillian Ney on January 28th 2018

More Tabs, Please #8: Ramen Bowls, Old Inventions, and Shootouts

It’s Friday once again, so it’s time for another More Tabs, Please. The end of January is within reach and it’s nearly not dark at 5pm. The more forward-thinking among us are already looking ahead to Post-work Bag of Tins on Some Grass Season, which frankly, can’t come soon enough. This week’s album is the […] Read more

Culture By Joshua Boyd on January 26th 2018

Travel and the Customer Journey: Where Next From a Google Search?

#Travel is one of the most popular hashtags on Instagram. If you didn’t post about your vacation did you even go? Meanwhile brands in the travel industry engage in tough competition to win consumers’ attention and favor both on customer service and share of voice. While the act of travelling might take place in far […] Read more

Product Update: What’s new in 2018

The holiday season is now beginning to feel like a distant memory but the Brandwatch elves have been busy in the last month wrapping up some extra treats for our users. There’s some tweaks and new features by popular request and some updates laying the groundwork for the exciting year of product development ahead. Brandwatch […] Read more

By Nick Taylor on January 24th 2018

Marketing: Top 8 Free Influencer Marketing Tools

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or […] Read more

Marketing By Kristian Bannister on January 23rd 2018

Amazon Go Data: How is the Internet Reacting to the Store of the Future?

The unstoppable tide of automation has sent forth a prescient wave of cash-less, cashier-less, cash register-less, (but not entirely employee-less) wonder in the shape of a grocery store. Naturally, the Brandwatch React team has the social Amazon Go data. The future is here It’s been a year since Amazon first posted this still crazy vision […] Read more

Trending By Gemma Joyce on January 22nd 2018

More Tabs, Please #7: Snapchat Scams, Mafia Men, and Samoyeds

Welcome to the seventh More Tabs, Please. As we’re still grinding through the first few weeks of the year, I’ve gone for a pretty positive spread. We’ve got video games, Star Wars, bears, skateboarding, and music. Hopefully, if you’re feeling a bit grim, this might offer some remedy. To go with it, some equally chipper […] Read more

By Joshua Boyd on January 19th 2018

The Happiest Places On Earth (According To Emojis)

Where are the happiest places on earth? Which state is most content? Where will you find the most cheerful population? Historically there’s been no easy way to find out. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these important questions. How to find the happiest places on Earth We […] Read more

Topic Analysis By Phillip Agnew on January 16th 2018

More Tabs, Please #6: Fatal Flu, Hotel Hacks, and Viral Lists

And we’re back. The dust is settling on 2018 and we’ve got the rest of our live ahead of us. More Tabs, Please will continue to bring you great reads, watches, and listens each week and the first of 2018 is looking pretty good. We tried to keep it slightly optimistic, but I don’t think […] Read more

Culture By Joshua Boyd on January 12th 2018

The Most Hotly Anticipated Superhero Movies 2018

The Brandwatch React team is ready to share the most hyped superhero movies 2018 – it’s the third year running we’ve made these calculations with Deadpool coming first in 2016 and Spiderman: Homecoming our most hyped superhero movie of 2017. Which movie will top the list this year? Who’s talking about the biggest superhero movies […] Read more

Entertainment By Gemma Joyce on January 12th 2018