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Master Planning for CMOs: Leveraging CX Mapping to Harness Everything, and Everyone

Consumer Experience is quickly becoming the de facto approach to harnessing cross functional teams, multiple marketing platforms, analytics and reporting and a never ending number of media channels toward unified marketing goals. According to Forrester’s 2017 predictions for CX: “Whole-brained CMOs … Read more

Commentary By Dennis Wakabayashi on January 4th 2017

New Year, New Data: Social Data Predicts What Will Be a Thing in 2017

The tides of revolution are shifting, the winds of change are blowing and the volcanos of disruption are erupting. Tech, politics, and click-bait gurus across the world are making their predictions for 2017, some with a little more ambition than others. Read more

Topic Analysis By Gemma Joyce on January 3rd 2017

The Social Data Review of 2016

Where do you begin with 2016? Read more

Topic Analysis By Gemma Joyce on December 23rd 2016

What Do People Want For Christmas? We Found Out

If Santa was a smart man he’d be investing in a social intelligence platforms to decipher what it is people actually want for Christmas. It’s no job for elves. Read more

Topic Analysis By Gemma Joyce on December 22nd 2016

How to Calculate and Reduce Customer Churn Rate

Calculating customer churn rate might not be the sexiest piece of work you will do, but it will be a very important one. Think about the effort your brand puts into winning new customers. Are you putting the same effort … Read more

Marketing By Kit Smith on December 22nd 2016

Ask an Expert: 3 B2B Content Marketing Trends Set to Rule in 2017

2016 has been an amazing year for content marketers. In fact, recent studies indicate that companies have been able to generate higher number of leads in terms of quality and quantity by leveraging content marketing. Moreover, about 41 percent of … Read more

Marketing By Pratik Dholakiya on December 21st 2016

5 Ways to Navigate Social Media Influencer Marketing

Social media influence marketing is one of the hot topics in marketing right now. Campaigns are scrutinized, and questions are being asked about whether it’s worth the investment. It was definitely one of the big themes at the Festival of Marketing this year. I presented … Read more

Looking Ahead: We Predict 11 Digital Marketing Trends for 2017

Crystal balls. Tarot cards. Extra Sensory Perception. Looking at tea leaves. Using your sixth sense. Fortune cookies. Reading Nostradamus. Precognitive dreaming. Palmistry. There are many ways it is said you can tell the future, and precisely none of them were used to … Read more

Marketing By Kit Smith on December 20th 2016

The Best Christmas Movies According to Twitter Data

We’re making a list, we’re checking it twice, you’re gonna find out which Christmas movies are naughty or nice… Read more

Entertainment By Gemma Joyce on December 19th 2016

A Playlist Fit for 2016: The Best Christmas Songs According to Data

2016 is nearly over 🙌 and the festive season is upon us. What will be the Christmas anthem to finish off this horrible year? Read more

Entertainment By Gemma Joyce on December 16th 2016

The Ten Best Marketing Campaigns of 2016

2016 was a year. I think that’s probably the best we can say about it. It had exactly the right amount of days in it, and we have ticked off one more loop in our endless journey around the sun. … Read more

Marketing By Kit Smith on December 16th 2016

One-to-one Marketing: How to Begin the Evolution

Life as a marketer can be difficult. You develop a brilliant campaign, design the perfect assets and craft the perfect copy. Then ad blockers reduce your audience. Facebook changes its algorithm. Suddenly nobody is seeing your work without a promoted post. Running alongside … Read more

Marketing By Kit Smith on December 15th 2016

Infographic: 12 Digital Game Changers for 2017

As we approach the end of the year and the holiday season, it’s time to start thinking about what 2017 has in store for the digital and social media space. And who’s better at predicting the key game changers that will make … Read more

Social Business Strategy: 2017 Will Be About The Experience

A quick background. Yes, I’ll admit that I’m one of those social media guys that will tell you “social media isn’t just about sales and marketing – but it impacts all parts of the business”. Not exactly what you want … Read more

Opinion By Joakim Nilsson on December 14th 2016