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Published January 26th 2016

January Update: Two Updates to Help You Start Simplifying Social

We've released two new updates this month - read on to find out how we're simplifying social

At Brandwatch, we help brands understand what the world is talking about by collecting and analyzing data from millions of sites across the social web.

This year we’re building several exciting new products and features to help them act on the real-time social intelligence we provide.

We’ve already started in January, releasing two updates that simplify social for those on the front-line, helping them respond faster to opportunities and measure the impact of their social activity more easily.

Net Followers Component

This new component for your Twitter Channels Dashboards makes reporting simpler by showing you the net gain or loss of followers for any given time period.

Screen Shot 2016-01-26 at 13.49.12

Want a quick social stat to show how your campaign went?

Set the date range and see how your follower numbers changed during that time. Or compare your impact with a competitor’s during an important event by setting up a competitor Channel.

Hootsuite + Brandwatch just got better

Our integration with Hootsuite allows Hootsuite Enterprise users to pull streams of mentions from your Brandwatch Queries into your Hootsuite Dashboard.


We’ve just added a host of improvements to make this experience even better and more useful, with more filtering and assignment options available to make engagement easier, faster and more targeted.

Learn more about the new features and functionality we’ve built into our Hootsuite integration here.

For help using any of these latest updates, Brandwatch users can visit the Help Center.

You can also read more details in January’s ‘What’s Next’ guide, or get in touch to find out more.

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.