More Tabs, Please #1: Robots, Dead Poets, and Bugs

Welcome to More Tabs, Please. This is Brandwatch’s new series where we collate a bunch of recommended content we think you should see. We’ll be suggesting stuff every week (even if it’s not from this week), including articles, podcasts, artists, designers,  music and whatever else. Any topic is fair game. Our customers are a diverse […] Read more

Culture By Joshua Boyd on November 16th 2017

The UK’s Best Christmas Ads 2017, Ranked By Data

Christmas is officially here, or so the TV would have you think. We’ve traced social media mentions of the major Christmas ads 2017 as they were released to see which were best received. The Brandwatch React team have kept a close eye on ads being released over the last few weeks, setting up queries for […] Read more

Trending By Gemma Joyce on November 16th 2017

The Marketer of 2018: Taking Ownership of Customer Experience

You see it everywhere. The last quarter of the year, people slowly stop taking on bigger projects in the spirit of preparing for the new year. Budgets are finalized, strategies are developed, and by the time December starts, you’ve likely got a good idea of what Q1 looks like. However, what we often miss when […] Read more

Marketing By Alex Jones on November 15th 2017

The Top 15 Social Media Management Tools

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Managing various different networks at the same […] Read more

Marketing By Ruxandra Mindruta on November 14th 2017

EA Posts the Most Downvoted Comment in Reddit History

The hotly anticipated Starwars: Battlefront II will be released this Friday, but the lead-up to the release has seen controversy in the form of a Reddit backlash at a feature of the game and a subsequent reply from EA that became the most downvoted comment in Reddit history. Ouch. How it all began While the […] Read more

Entertainment By Gemma Joyce on November 14th 2017

The Most Influential Men and Women on Twitter 2017

Heroes don’t always wear capes just like influencers aren’t always heads of state (although sometimes they are). This time last year the Brandwatch React team named the most influential men and women on Twitter. And now, as 2017 begins to slow down, we’re going to do it all over again! Methodology Brandwatch uses a vast […] Read more

Influencers By Gemma Joyce on November 13th 2017

John Lewis 2017: Trying to Understand #MoztheMonster on a Hangover is Harder Than You’d Think

NEWSFLASH! Christmas isn’t – despite what you may think – only about hastily-bought presents wrapped in tin foil, and questionable, claggy Pret sandwiches with sprouts in. Christmas is, in fact, the holiday where we celebrate the big J. Not Jesus, John Lewis. You know the drill. Every November, just after the halloween decorations are boxed […] Read more

Trending By Natalie Meehan on November 10th 2017

Five Cool Things You Can Do By Analyzing Who People Follow on Twitter

Following an account can mean different things to different people. Some people follow because they agree with an account’s views and enjoy their content. Others, although probably fewer, follow because they detest the account’s content but are nonetheless interested to see it. Others follow because the account provides an important service to them – it […] Read more

By Gemma Joyce on November 9th 2017

Customer Story: Understanding the Habits and Attitudes of New Mothers

Mavens is an insights and strategy consultancy with years of experience in providing innovative research, measurement, analytics, SEO and digital strategy to some of the world’s largest brands.   With a client list that includes global companies Unilever, Philips, the Asahi Group, Essity, Pfizer and Diageo its efforts and data sources span all countries and […] Read more

Case Study By Hannah Tregear on November 8th 2017

iPhone X Data: We Analyzed Two Million Tweets To Review The Phone’s Reception

Now that the iPhone X data has been building for a few days, the React team decided to take a look at how the launch went down on social media. The latest iPhone was released on Friday 3 November, retailing at around $1,000 (depending on the model you’re after). It was first revealed by Apple […] Read more

Trending By Gemma Joyce on November 8th 2017

We Analyzed 100 Million Images Shared Online. Here are 6 Things we Learned

Every minute, 3.5 million photos are shared online. In 2016 alone, 2.5 trillion images were shared. Using Brandwatch’s Image Insights product, we’ve conducted unique research to reveal which brand appears the most in these images. Download the report to find out: How often brands are photographed online The demographics of those sharing images Which brands […] Read more

By Phillip Agnew on November 7th 2017

The Marketer of 2018: Make Data-Backed Decisions and Find Research Answers Fast

As marketers, we’re increasingly expected to wear many hats. In today’s digital world, we need to be marketers, data analysts, and customer experience experts all rolled into one expectation-defying package. Over the next few weeks, we’ll be exploring the challenges facing marketers in 2018, and what the marketer of 2018 will need to do. From […] Read more

Marketing By Rebecca Beregovich on November 7th 2017

Brand Health and How to Measure It

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation […] Read more

Marketing By Joshua Boyd on November 6th 2017

41 Incredible Instagram Statistics

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps. With many millions now using the app every day, there is no shortage of Instagram stats […] Read more

Marketing By Kit Smith on November 6th 2017