Oct 2nd |
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We Knew It! Brandwatch is one of Crain’s Best Places to Work in NYC

Everyone who works at Brandwatch, all positions in all locations, makes a very collaborative effort to make our work environment the absolute best it can be.

And it’s not just the Bagel Fridays, ping pong tournaments, the kegerator (our in-house beer keg!) and countless happy hours that we get to partake in.

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Oct 2nd |
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How to Find Online Influencers #brandwatchtips

Influencers. Highly trusted voices with a significant following and impact – like those we mentioned yesterday on our roundup of the most influential tweeters at Social Media Week London – can be a valuable asset to your business.

But how do you know someone’s an influencer? Do they have to be a public figure, a person everyone looks up to? Not necessarily.

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Oct 1st |
social-media

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware store owner.

Whether you can remember the age of “mum-and-dad” stores personally, or have just heard about them from your grandparents, you’ll probably agree that it would be nice to feel like you’re dealing with a business you know and trust rather than some faceless corporation. (more…)

Oct 1st |
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We Rate It: The Top 10 Twitter Influencers at SMW London 2014

Senior marketers, entrepreneurs and influencers, all representing different industries from technology to advertising, gathered once again last week to share ideas and inspiration.

Social Media Week 2014 has come to an end we at Brandwatch were incredibly excited to be part of it.

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Sep 30th |
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New Vizia Release: More Flexible and Accessible Social Intelligence

In September 2013 we launched Vizia, a second-generation command center powered by Brandwatch Analytics which makes visualizing powerful social data simple.

Since then, Vizia has launched in some of the world’s leading organizations, including Monster, Moneygram, Whirlpool, and Droga5. (more…)

Sep 30th |
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Monster: Powering Real-time Engagement with a Social Media Center

Monster is one of the most successful and recognizable careers organizations in the world.

Think back to the early 2000s. Job searching was still often done  via a visit to the local recruitment office or skimming the newspaper classifieds. The first impression was your best Sunday garb and a firm handshake.

Monster changed that.

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Sep 29th |
Imma Vizia image

Harder, Better, Faster, Stronger: Working on Vizia

Sometimes I take for granted how our office looks. I do remember coming for my first interview and seeing 6 huge screens, all displaying stuff that looked pretty interesting, but I didn’t want to look like a staring weirdo so I instead picked nervously at my fingernails and waited for my appointment.

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Sep 29th |
future

Looking at a Changing World: The Future of Social Media Intelligence

The massive amount of human interactions and data flowing through social media today has increased visibility for brands and simplified brand research. Social media has become a podium for brands, and consumers now have newer and faster ways to access, understand and share content from them. (more…)

Sep 26th |
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Looking at the Success of the Madden Giferator

The only name in NFL gaming is Madden. You’d think that with the market cornered they be content with lazing about and raking in big stacks of American football money.

But they’re not.

EA Sports’ Madden Giferator was design with one goal in mind – pumping up social shares, and creating an exciting real time advertising platform unlike any other.

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Sep 26th |
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Behaviour Driven Development: The Foundation of Excellence

Editor’s note: Interested in the Engineering team and what they get up to? They’ve got their own blog over at engineering.brandwatch.com. Head over there for insights into what makes them tick, what they’re working on and other developments behind the scenes.


At Brandwatch, we focus on driving development in a number of ways. We use Behaviour Driven Development (BDD) because it fits into our ecosystem seamlessly. So, is it a good choice?

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