The past two decades have marked an important change for television networks. (more…)
Dogs aren’t just for Christmas – they’re for life, walks and for tweeting about, too.
Over a million pet owners have created dedicated pet accounts, and the term “social petworking” is taking the internet by storm. (more…)
We say ‘summer’, you say, ‘vacation.’
The warm, sunny months of the year have long been coveted by the general populace. (more…)
For a long time, before social intelligence was a thing, before social listening became trendy – before even the term social media monitoring was whispered – the kind of thing that Brandwatch Analytics does so well was referred to as ‘online reputation management’. (more…)
A question I hear a lot is about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists.
If you’re already a Brandwatch user, you may be familiar with their lists: site lists,author lists, location lists. These help you group sites, authors and locations so you can later filter your data based on the lists you’ve curated. (more…)
Social media is big. It’s only getting bigger, and it’s changing the world – but it can also be messy and bring its own problems, especially for businesses. (more…)
Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers.
Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.
Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance and analyze your online activity. (more…)
The social presence showdown: the definitive series on which brand the online world prefers.
As of now, we’ve explored the endless soda wars between Coca-Cola and Pepsi, as well as the race between Mercedes and BMW. In this month’s edition, we’ll examine two of the biggest names in animation: Pixar and DreamWorks. (more…)