Jan 29 |

Brandwatch Report: Social Listening in the Retail Industry

Retail. An industry driven by the tastes and preferences of the general public, where celebrities, magazines, hashtags or any other social movement can have a resounding effect on business.

In this industry, retailers invest tremendous amounts of money, time and effort toward maintaining a positive public image or brand identity. (more…)

Jan 29 |

Why You Should Use Slideshare in Your Social Campaigns

Slideshare is a site that allows you to share slides from your presentations with others.

The site has recently made some changes and improvements that allow your Slideshare presentations to be more effective in helping to spread the word about your conference material, or other presentations, and show the knowledge base your company possesses. (more…)

Jan 28 |
men or women

Men vs. Women: Who Is More Active on Social Media?

The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media.

Females use social media less than men for business reasons, whereas women use social media to share more personal information than me, revealing more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking. (more…)

Jan 27 |
us-vizia (1)

Incoming! Introducing the New Vizia Customization Tools

Last week we emphasized the importance of flexibility in command centers – and our pact to address trade-off of power versus flexibility, head-on.

We believe you should be able to create and switch among different command center set ups quickly for different teams and changing scenarios. Now we’re introducing more tools to customize Vizia for specific uses and localities. (more…)

Jan 27 |

Why These 7 Business Giants Invested in Social Media Analysis

At first, it became necessary to have social media pages. Then, it became necessary to know how to use them. In 2015, every reputable organisation on the planet is sprinting to stay relevant and connected online.

To move beyond the race for likes and RTs, the biggest companies in the world have embraced social media analysis. (more…)

Jan 26 |

Understanding Sentiment Analysis: What It Is & Why It’s Used

Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term.

In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention.

Jan 26 |

The Winners and Losers on Social: The Importance of Brand Identity

Social media blunders occur in the public domain, and are therefore highly visible. As companies such as CelebBoutique and McDonald’s know, a poorly-conceived hashtag can swiftly become a full-blown PR disaster for your brand identity. (more…)

Jan 23 |

Taking a Look at The Most Impressive Command Centers

Social Command Centers have spent the last few years weaving their way into almost every sector.

While they are not necessarily an office staple, it is clear that the traditional early adopters already have theirs in place and are using them for pretty impressive stuff. (more…)

Jan 23 |
social pic

Kittens, Nuts & Ice: The 5 Best Social Media Campaigns Last Year

When entering a new year it is hard not to look back and smile at all the awesomeness that happened over the last 12 months.

We have had a lot of laughs and deep conversations in the Brandwatch office on all the social goings-ons of 2014. (more…)

Jan 22 |

Connecting the Social Industry Dots: Brandwatch Joins Big Boulder Initiative

In my wildest dreams I couldn’t have foreseen a more exciting time in social data than right now. Today. This year!

It may still feel like the Wild Wild West at times in this arena, but that makes it all the more vital for everyone to join up together in this industry and have those important conversations that affect businesses and social data companies alike. (more…)