Sep 2nd |
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A Social Media Recipe for Food Brands

When Kraft’s Ninja Mac & Cheese appeared on the shelves this year, the familiar pasta and sauce product may have looked a little less vibrantly colored than your children were used to.

That’s because Kraft has revamped its product line. Their Macaroni & Cheese products now have six additional grams of whole grains (whoop, 6 grams!), less sodium and saturated fat, and most importantly, they’re free of food coloring.

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Sep 1st |
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How To Increase Your Reach On Pinterest

Social media is an incredible channel that enables us to create a community, get traffic to our websites and forge valuable relationships.

Pinterest stands out as a platform that isn’t utilized as well as it could be. (more…)

Aug 29th |
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Say Guten Tag to the Queries & Dashboards Team!

Editor’s note: Interested in the Engineering team and what they get up to? They’ve got their own blog over at engineering.brandwatch.com. Head over there for insights into what makes them tick, what they’re working on and other developments behind the scenes.


First of all, let me introduce you to Brandwatch’s Q&D team: that’s Shaun, Sebastian, Thomas, Kentaro, Łukasz, Claudio, Fernando, Mélanie, Stefan, Judith and myself.

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Aug 28th |
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Now Even More Flexible: Brandwatch Introduces Single Sign-on

At Brandwatch, we understand the importance of security. That’s why we take every measure possible to keep our systems and data secure (more…)

Aug 28th |
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How to Write a Killer Brand Query #brandwatchtips

Any of you with experience of using Brandwatch Analytics will know the key to finding useful data is writing that killer Query.

Taking advantage of our huge range of Boolean operators will allow you to find the data that’s truly relevant to your brand.

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Aug 27th |
perfect

How to Write the Perfect Blog: An Experiment

If you’re a regular reader of these Brandwatch blogs, you’ll know we absolutely adore data.

In fact, we basically eat and drink data here at the office.

However that’s not all we love. The Brandwatch gang, from engineering to design, enjoy writing and do so by contributing with their own blog posts.

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Aug 26th |
toaster

Two Social Media Mistakes You Can’t Afford To Make

We all share a common objective in our use of social media: we want to generate real, tangible, bottom-line value for our business or organization. The challenge, of course, is that it can be really hard to create value and show ROI. After all, it’s not like we’re selling toasters online.

But even if you are, you may be making a pair of social media mistakes that undercut the value you create. (more…)

Aug 22nd |
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David & Goliath: Lessons For Food & Drinks Brands

In Malcolm Gladwell’s reimagination of the David & Goliath epic, he questions the common notion of one of the most iconic underdog tales ever to exist.

The story pits David, a small, humble shepherd with no armor, against Goliath the giant.

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Aug 22nd |
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Responding to Change: Introducing MVPs

Editor’s note: Interested in the Engineering team and what they get up to? They’ve got their own blog over at engineering.brandwatch.com. Head over there for insights into what makes them tick, what they’re working on and other developments behind the scenes.


The Engineering team here at Brandwatch have an ever-growing wishlist of features and functionality to add to our platform and products.

It can be difficult to decide where to allocate development time, so we’re continually exploring new ways to gauge what adds the most value for our users.

(more…)