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How to Find Influencers on Social Media

Since the early days of social media marketing, influencer marketing has been a popular way of spreading a brand’s marketing message. The algorithm changes that have to lead to reduced organic growth have only increased its attractiveness. In the early days of influencer marketing, it was generally thought that working with an influencer with the […] Read more

Marketing By Kit Smith on October 31st 2016

How to Understand and Influence Consumer Behavior

Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations. What is consumer behavior? Consumer behavior is the study of individuals and organizations and how they select and use products and services. It is mainly concerned […] Read more

Consumer Insights By Kit Smith on October 28th 2016

Hundreds of Sightings, One Terrified Analyst: Using Social Intelligence to Hunt for Ghosts

Ghost sightings are being reported in their hundreds on Twitter. Read more

By Gemma Joyce on October 28th 2016

The Best Snapchat Marketing Campaigns and Why They Work

Snapchat now has more users than Twitter, with 150m people logging on every day and more than 60% of those being aged 13-24. Being able to reach a younger demographic has obvious appeal to brands, although being ‘down with the kids’ is something many brands struggle with. Some brands have really cracked it, however. There are a […] Read more

Marketing By Kit Smith on October 27th 2016

The Social Data Review of Great British Bake Off 2016

The celebration of niceness and comfort eating is back. Read more

Entertainment By Gemma Joyce on October 27th 2016

Staying Positive: Why Investing in Reputation Resilience is a Must for Modern Brands

We all know the power of investing in and creating strong brand identities. But once they’ve been established, how and why do you go about maintaining and protecting them in today’s multi-channel, consumer-focused and ‘always on’ world? In the modern marketing landscape the art of brand positioning is evolving rapidly. Consumers are more in touch […] Read more

Marketing By Simon Wadsworth on October 26th 2016

Research, Digitally: Real Examples of How Social Media Ethnography Can Work

Before I was a writer for the world’s best social intelligence platform, I studied for a Bachelor’s degree in social anthropology. Anthropology is the study of humankind; specifically, the study of human societies and cultures and their development. One of the key tools anthropologists use to understand the societies they study is ethnography. Researchers observe […] Read more

Consumer Insights By Kit Smith on October 26th 2016

Moving from Insight to Action with Social Data

In the early days of social data, it was all about buzz monitoring. Marketers could watch as the likes and follows rolled in, reporting on their growing reach. But while more social media engagement may increase awareness, these numbers do not provide any real intelligence. Gradually, marketers realized they were reporting on vanity metrics that weren’t […] Read more

Consumer Insights By Kit Smith on October 25th 2016

Black Mirror Season Three: 42k Tweeters Review the Episodes

Black Mirror season three has hit Netflix with six traumatizing episodes that’ll make you want to go and hide in the woods. Read more

Entertainment By Gemma Joyce on October 25th 2016

Consumer Marketing: Targeted Positioning in Crowded Markets

Consumer marketing and shopper marketing might sound like the same thing, but traditionally they have been separate disciplines. While these two spheres have become more entwined in recent years, they still play an important role in modern marketing. Consumer marketing should place your brand, service or product into the best category for success. Research should consider […] Read more

Consumer Insights By Kit Smith on October 24th 2016

Interview: Sven Bergvall on Perception, Insights and Analysis at Ericsson

Over the past 140 years, Ericsson has been at the forefront of communications technology. Over 40% of the world’s mobile traffic is carried over Ericsson’s networks. They have customers in over 180 countries and industry solutions ranging from Cloud services, Mobile Broadband, Network Design and Optimization. Ericsson has one of the industry’s strongest patent portfolios […] Read more

Interview By Hannah Tregear on October 24th 2016

The Best Instagram Campaigns and Why They Work

The oldest cave paintings so far discovered are said to be over 40,000 years old. Humans have quite a history with visual imagery and while the medium might evolve, the storytelling power of an image has remained constant. From cave drawings to renaissance paintings, through Polaroid photos and Youtube videos, we have always loved an image. As of […] Read more

Marketing By Kit Smith on October 21st 2016

NYK Europe Live: Day Two

Good morning everyone! It’s bright and early and the beginning of NYK day two, and if you followed the liveblog yesterday, or the Chicago liveblogs back in May, you know how this goes down. If not, in short, I’ll be updating this throughout the day with all the happenings at the Now You Know Conference here in London. Follow […] Read more

Community By Natalie Meehan on October 21st 2016

How to Get More Followers: 30 Tips from the Experts

Whether you act on behalf of your company or your personal brand, social media marketing is about spreading your message to the people who are likely to be interested. As soon as we open a social account we wonder how to get more followers, and regularly check to see how much that number has grown. This post will […] Read more

Marketing By Kit Smith on October 20th 2016