How to Calculate and Reduce Customer Churn Rate

Calculating customer churn rate might not be the sexiest piece of work you will do, but it will be a very important one. Think about the effort your brand puts into winning new customers. Are you putting the same effort into retaining them? As well as increasing the number of customers you have, investigating churn […] Read more

Marketing By Kit Smith on December 22nd 2016

Ask an Expert: 3 B2B Content Marketing Trends Set to Rule in 2017

2016 has been an amazing year for content marketers. In fact, recent studies indicate that companies have been able to generate higher number of leads in terms of quality and quantity by leveraging content marketing. Moreover, about 41 percent of businesses that leverage content marketing agreed that their brand awareness improved significantly.   However, things […] Read more

Marketing By Pratik Dholakiya on December 21st 2016

5 Ways to Navigate Social Media Influencer Marketing

Social media influence marketing is one of the hot topics in marketing right now. Campaigns are scrutinized, and questions are being asked about whether it’s worth the investment. It was definitely one of the big themes at the Festival of Marketing this year. I presented workshops over the two days, exploring the role of social media influencer marketing within digital […] Read more

Looking Ahead: We Predict 11 Digital Marketing Trends for 2017

Crystal balls. Tarot cards. Extra Sensory Perception. Looking at tea leaves. Using your sixth sense. Fortune cookies. Reading Nostradamus. Precognitive dreaming. Palmistry. There are many ways it is said you can tell the future, and precisely none of them were used to research this list of the biggest digital marketing trends for 2017. Instead, I have taken […] Read more

Marketing By Kit Smith on December 20th 2016

The Best Christmas Movies According to Twitter Data

We’re making a list, we’re checking it twice, you’re gonna find out which Christmas movies are naughty or nice… Read more

Entertainment By Gemma Joyce on December 19th 2016

A Playlist Fit for 2016: The Best Christmas Songs According to Data

2016 is nearly over 🙌 and the festive season is upon us. What will be the Christmas anthem to finish off this horrible year? Read more

Entertainment By Gemma Joyce on December 16th 2016

The Ten Best Marketing Campaigns of 2016

After some more recent campaigns? Check out our top ten marketing campaigns of 2017. 2016 was a year. I think that’s probably the best we can say about it. It had exactly the right amount of days in it, and we have ticked off one more loop in our endless journey around the sun. Outside […] Read more

Marketing By Kit Smith on December 16th 2016

One-to-one Marketing: How to Begin the Evolution

Life as a marketer can be difficult. You develop a brilliant campaign, design the perfect assets and craft the perfect copy. Then ad blockers reduce your audience. Facebook changes its algorithm. Suddenly nobody is seeing your work without a promoted post. Running alongside these problems is the explosion of content marketing, the rise of instant gratification, and the death […] Read more

Marketing By Kit Smith on December 15th 2016

Infographic: 12 Digital Game Changers for 2017

As we approach the end of the year and the holiday season, it’s time to start thinking about what 2017 has in store for the digital and social media space. And who’s better at predicting the key game changers that will make an impact over the next 12 months than top industry experts? Twelve key players in […] Read more

Social Business Strategy: 2017 Will Be About The Experience

A quick background. Yes, I’ll admit that I’m one of those social media guys that will tell you “social media isn’t just about sales and marketing – but it impacts all parts of the business”. Not exactly what you want as an answer to “how do I grow my Instagram fans base?” right? But that’s […] Read more

Opinion By Joakim Nilsson on December 14th 2016

How to Conduct Advertising Research

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together. Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take from each marketing campaign. The first is about laying the foundations for good marketing: understanding your […] Read more

Consumer Insights By Kit Smith on December 14th 2016

Trump’s Terrifying Influence: How a Single Tweet Can Cost Billions of Dollars

In the latest of terrifying tech stories in 2016, President-Elect Donald Trump now has the ability to plummet the stock value of enormous corporations just by tweeting about them. Read more

Politics By Gemma Joyce on December 13th 2016

Case Study: A Global Look at #GivingTuesday With Brandwatch Vizia

#GivingTuesday, the global day of giving, began in the USA five years ago as a response to the overt consumerism of Black Friday and Cyber Monday. 92Y, a cultural innovation center in the heart of New York, created the idea of #givingtuesday – a people-powered movement to encourage charitable giving and acts of kindness and […] Read more

Case Study By Martin Carter on December 13th 2016

Twitter Trends: 5 Predictions on What to Expect in 2017

2016 was a difficult year for Twitter. Mind you, it was a difficult year for most of us, so I can forgive it. And actually, I think Twitter’s demise has been overstated – revenue and usage are up, even if the numbers are small. Plus it remains the best network to discover and discuss breaking […] Read more

Marketing By Kit Smith on December 13th 2016