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React: Looking to Invent the Next Big Thing? Twitter Can Help

As we know all too well, the world of Twitter is a catacomb of insightful and often ingenious opinion and thoughts: “Look at my dinner”, “My favourite dogs are pugs” and so on. Read more

Live Events & Big Data: Handling over 150,000 Searches on 30m+ Tweets

Whether you’re an NFL fan or not, the yearly Super Bowl hype is always unavoidable – it’s not only the largest annual sporting event in the world, but also one of the most important advertising opportunities for major global brands. Read more

Product By David Jones on March 1st 2016

React: Leonardo DiCaprio Breaks the Internet With Oscar Win

The 88th Academy Awards will go down in history for more than one reason. Read more

Entertainment By Emma Shanahan on February 29th 2016

Interview: How Which? Made a Hashtag Trend in 3 Hours

Sean Lu, Social Media Manager at consumer research group Which?, has worked in social media marketing for six years. During those years he’s always dreamt of producing something that would go viral and trend on Twitter. Read more

Interview By Sean Lu on February 29th 2016

React: Rubio Came Out Swinging in the 10th GOP Debate

The Republican debates hit the double figure mark on Thursday evening as the GOP candidates met on stage for the tenth time. Read more

Politics By Emma Shanahan on February 26th 2016

React: Adele, Margaritas & Oscars Hype: This Week’s Social Round-up

Is it Friday again? Time for another social round-up of the week’s biggest trends. Read more

Trending By Gemma Joyce on February 26th 2016

Why Targeting Millennials is No Better Than Targeting Snake People

Millennials. As a marketer, it’s a term I see every single day. In fact, I started to get so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. Read more

Commentary By Joel Windels on February 26th 2016

React: The Biggest Announcements From Mobile World Congress 2016

All this tech seems to have got social very excited. Read more

Trending By Gemma Joyce on February 25th 2016

Commentary: Why Influencer Marketing Needs to Grow Up

In 1994, Castle Rock released The Shawshank Redemption. Read more

Commentary By Kit Smith on February 25th 2016

Inside Brandwatch: Staff Spotlight on Vizia’s VP of Product

Brandwatch is many things. At the core, we are a social intelligence platform with some of the best-in-class tools in the industry. Read more

Culture By Jessie Twersky on February 24th 2016

React: We Ranked Twitter’s Most Powerful Taylor Swift Fans

No one can set social on fire like Taylor Swift. Read more

Influencers By Gemma Joyce on February 23rd 2016

Campaign Analysis: How Honda Grew Social Buzz by 1221%

Every year around the holiday season Honda ramps up their marketing efforts with the Happy Honda Days promotions. Read more

Research By Kit Smith on February 23rd 2016

React: Boris Backs Brexit, But Does Social Back Boris?

The EU Referendum, arguably the UK’s biggest political event of the year, is approaching and the knives are out. Read more

Politics By Gemma Joyce on February 22nd 2016

Interview: How and Why Finance Brands are Reaching Millennials

Exploring the sophisticated underbelly of how a financial business manages to continuously prove so popular provides some clues for other firms seeking to emulate success, even to those in other industries. Read more

Interview By Joel Windels on February 22nd 2016