Dec 18th |
chevy guy feature

A Lesson in Social Media Marketing: The #ChevyGuy

So, you have your online and social media marketing plan all wrapped up tightly. You’re going to look like the coolest, most interesting, most AWESOME seller of your product on a near superhuman level.

Then reality hits you in the same way it hit Chevrolet Trucks when the #ChevyGuy moment happened! (more…)

Dec 17th |

Brandwatch News: PeerIndex is Joining Brandwatch

We just announced the exciting news that Brandwatch has acquired PeerIndex.

You can read my thoughts about it here. And now, here’s what the CEO and founder of PeerIndex, Azeem Azhar, has to say.

Over to you, Azeem.

A message from PeerIndex’s CEO Azeem:

I am delighted to announce that PeerIndex is joining forces with Brandwatch.

We started PeerIndex in 2010 with a view that with the rise of social platforms, people were going to matter more and more on the web. In that time, the hypothesis has been proved with more than 2 billion people actively using social platforms around the world.

During that time PeerIndex has pioneered topical-based influence metrics; scoring more than 300m social media accounts across hundreds of different topics. We’ve subsequently launched PiQ, our ground-breaking audience analytics product which helps marketers understand their target audiences in real time.

Brandwatch has built a substantial, fast-growing enterprise SaaS business, one of the best homegrown British tech companies we’ve seen. Brandwatch is a Certified Twitter Partner as well. As Brandwatch spreads into new markets, acquiring PeerIndex, with its expert team and technology platform, made sense.  You can read their announcement here.

Why is Brandwatch right for us? There were three reasons why Brandwatch was the best partner for PeerIndex and its team. First, they have a fantastic culture of openness, trust and reciprocity. Often those words are just written down, but we discovered at Brandwatch that these values were lived. And great culture is the bedrock of great companies.

Secondly, the people were fantastic. Giles Palmer, the CEO, and his leadership team are rock solid entrepreneurs and executives and people we can believe in for the long-run.

Finally, Brandwatch has built a real, vibrant business with more than 1,000 happy enterprise customers and industry-beating retention rates. We were consistently impressed with the discipline of their execution and how this provided a launch pad for growing new products into new markets.

Where next?

The Brandwatch announcement details some of our future plans. We’re excited to have the core PeerIndex technology woven into the top social analytics platform. The team will also be moving on to developing a new stealth product which marries content marketing and influence together.

On behalf of the PeerIndex team, past and present, I want to thank our investors, users, customers, advocates and supporters all for your support over the years.

Onwards and upwards,

Azeem Azhar

– Founder and CEO of PeerIndex

Dec 17th |

5 Ways To Use Charting by Minute for Community Management

As you might already know, last week we launched a new Brandwatch feature: Minute-by-minute charting. Now, for the first time, you can understand buzz on a moment-by-moment basis, showing the exact moments provoking peaks in conversation, sentiment and topic changes and shining a light on new audiences to engage with.

This can prove particularly useful for analysing buzz around TV shows, live events and advert slots.


Dec 17th |

Some Exciting News: Brandwatch Acquires PeerIndex

Hey everybody, I want to share some really exciting news with you. Brandwatch has acquired PeerIndex to bring its smart people and deep audience insights technology into the Brandwatch portfolio.

Let me tell you why. (more…)

Dec 16th |
im a celeb

Uncover Insights by Tracking Conversations to the Minute: TV Spectacular

Last week we launched our newest feature, minute-by-minute charting, and we just can’t stop talking about it and all the cool things it can do!

Being able to track the hype right down to a specific moment certainly has many advantages and one of the most exciting for us is the ability to choose exactly when you want to dive into the data. (more…)

Dec 16th |

Why Has Twitter Suddenly Gone Wild For P.F. Chang’s?

Recently we’ve seen an explosion of interest around long-standing Asian-themed restaurant P.F. Chang’s, leaving us all scratching our heads in wonder.

Chang’s Spicy Chicken is as spicy as ever and the Ginger Chicken with Broccoli is characteristically neglected. Let’s not even talk about the cold green tea noodles. It’s too early for that.


Dec 12th |
the team

Inside Brandwatch: From Pizza Boy to Product Master

I just want to state, for the record, that I have not been bribed or coerced into writing my next sentence.

I love working at Brandwatch and one of the main reasons why is the people!

But, it’s not only the staff that love Brandwatchers, our clients like us a little bit too.

The subject of this edition of “Inside Brandwatch”- VPE Product Strategy Glenn White – is a customer fave. (more…)

Dec 11th |

Life just got a little easier with Brandwatch for Agencies

Agency life is tough. The ever-changing creative briefs. The demanding clients, always wanting more. “Make it more modern! more whitespace! make it look like Apple!”

And that’s not even considering the impossible turnaround times. (more…)

Dec 10th |

How Do the World’s Leading Social Brands Succeed on Facebook?

A few weeks ago we cast our eyes over Klout’s top 50 influential brands on social media.

To find out what made these brands tick, we’ve taken the top 10 of Klout’s top 50 and analyzed their presence on Facebook. This data was collected over the last 20 days using Brandwatch Channels.


Dec 10th |

5 Ways To Boost Your Social Lead Generation

Many of us tap into the millions of reviews and comments on social media to find influencers, resolve customer complaints, buzz monitoring and the like. But one use that is often overlooked is the hunt for prospects. (more…)