Oct 30th |
Careers1.000

Living in a Digital World: How to Get Ahead Online

Career opportunities for digital marketing experts are on the rise, and it is anticipated that this trend will continue over the next few years.

Companies are wising up to the fact that to drive sales in today’s fast moving environment, they need to focus much of their investment on the online world. Hence budgets are increasing for these departments and employment vacancies are becoming more numerous. (more…)

Oct 30th |
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Facebook Rooms: The New Reddit?

Rooms is a newly launched IOS app developed by Facebook, offering a platform for private, common interest based conversation. Users can create their own topic by creating a ‘Room’, others can then contribute to this Room with Likes and Comments.

At least, that’s how Facebook has described it.

Perhaps a better way to explain it is by comparing it to Reddit; essentially a web coffee shop where people go to discuss shared interests.

(more…)

Oct 29th |
consigli.di.content.marketing

Why Social Media and Content Marketing are Perfect Partners

Bonnie and Clyde, Butch Cassidy and the Sundance Kid, content marketing and social media. Yes, like those other famous pairings, content marketing and social media are partners in crime.

In this post, I’d like to share how social media can be a useful support for content marketing, helping you get the best results from your marketing efforts.

(more…)

Oct 29th |
Challenging.a.Statement.of.Truth

Using Social Listening to Discover the Truth About Your Brand

The importance of understanding your brand perception in the era of digitalism cannot be overstated. People research, evaluate and purchase based on so many more factors and influences than they did a decade ago, and the consequences for brands are immense. (more…)

Oct 28th |
credit card and dollar close-up

The Customer Journey: Explaining the Path to Purchase

For many brands, there is little understanding of the path by which consumers discover, learn, purchase and experience a product. Many marketing teams, operating in a near vacuum, will compensate for the lack of information by spraying their efforts through every possible outlet.

Rather than aiming for the bullseye, they’ll take the whole target down.

(more…)

Oct 27th |
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Check One Two & Brandwatch: #FeelingNuts for Cancer Awareness

Brandwatch has been #FeelingNuts for the past few weeks by supporting the team at Check One Two and their mission to eradicate testicular cancer.

The movement shares information via social media explaining how to check for early signs of testicular cancer. They’ve been able to multiply the reach of the campaign by challenging people to ‘feel their nuts’, and similarly to the Ice Bucket Challenge, those who are challenged will challenge their friends to do the same.

(more…)

Oct 27th |
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Uncovering Information: Social Listening as a New Online Curator

Recently, Brandwatch was listed among Crain’s 100 Best Places to Work in New York City. Spend one day in the office and it’s easy to understand why – employees have ownership of their work, there’s a friendly environment, we host ping-pong tournaments and we are constantly encouraged to pursue creative ideas.

(more…)

Oct 24th |
ad:tech

Ad:tech London: Have You Made it to the Top of Our Tweeter Table?

This week we have been rather busy! We’ve been ducking and diving at one of the biggest events of the year, Ad:tech London.

The event is perfect  for modern marketers to learn all about the latest innovations and trends within the industry.

(more…)

Oct 24th |
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Why Wearable Tech Hasn’t Reached The Mainstream Yet

“Smartwatches will be the most important new product category in consumer electronics since the iPad defined the market for tablets,” said Chris Jones, VP and Principal Analyst at research firm Canalys, last summer.

According to their forecasts, the smartwatch market was expected worldwide shipments to hit 500,000 this year and climb past 5 million by 2014.

2014 was said to be the year of wearable tech! (more…)

Oct 23rd |
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Grandes Noticias! Brandwatch Speaks Spanish

As Brandwatch’s first community manager for Spanish markets, the past four months has been particularly busy for me – and now, all that work is ready for sharing.

Today I can happily announce that Brandwatch is fluent in Spanish, from the launch of a full Spanish website, right through to Spanish-speaking account management and commercial teams. The recently launched Brandwatch Academy is now available in Spanish too, including full tech support and the help center. (more…)