Retail. An industry driven by the tastes and preferences of the general public, where celebrities, magazines, hashtags or any other social movement can have a resounding effect on business.
Slideshare is a site that allows you to share slides from your presentations with others.
The site has recently made some changes and improvements that allow your Slideshare presentations to be more effective in helping to spread the word about your conference material, or other presentations, and show the knowledge base your company possesses. (more…)
The old saying “Men are from Mars, women are from Venus” holds water when it comes to how men and women use social media.
Females use social media less than men for business reasons, whereas women use social media to share more personal information than me, revealing more about their personal lives. Women are more vocal, expressive and willing to share. In other words, women are biologically wired for social networking. (more…)
Last week we emphasized the importance of flexibility in command centers – and our pact to address trade-off of power versus flexibility, head-on.
We believe you should be able to create and switch among different command center set ups quickly for different teams and changing scenarios. Now we’re introducing more tools to customize Vizia for specific uses and localities. (more…)
At first, it became necessary to have social media pages. Then, it became necessary to know how to use them. In 2015, every reputable organisation on the planet is sprinting to stay relevant and connected online.
Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term.
In essence, it is the process of determining the emotional tone behind a series of words, used to gain an understanding of the the attitudes, opinions and emotions expressed within an online mention.
When entering a new year it is hard not to look back and smile at all the awesomeness that happened over the last 12 months.
We have had a lot of laughs and deep conversations in the Brandwatch office on all the social goings-ons of 2014. (more…)
In my wildest dreams I couldn’t have foreseen a more exciting time in social data than right now. Today. This year!
It may still feel like the Wild Wild West at times in this arena, but that makes it all the more vital for everyone to join up together in this industry and have those important conversations that affect businesses and social data companies alike. (more…)