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Research: The Social Media Running and Fitness Report

Want to learn about running? If the answer is yes, then step off that treadmill, untie your trainer laces and pull open your laptop. We’ve spent the last year and a half collecting millions of Tweets, not blisters, to discover how social … Read more

Research By Phillip Agnew on July 8th 2015

React: Here’s How Twitter is Preparing for #Budget2015

Politics and economics aficionados rejoice! It’s that magical moment that happens just once every four years. The first budget of a new Parliament descends on us like a stale smelling work and pensions report. Anticipation of cuts, savings, allowances and subsidies whips … Read more

Politics By Marcus Beard on July 8th 2015

React: Thousands are Swapping Spotify for Apple Music

After a tumultuous few weeks of fevered anticipation, Apple Music has landed. 30 million songs, a real-life radio station and the entirety of Taylor Swift’s 1989 are features that set the tech giant’s foray into music streaming apart. Read more

Our New Mission: Connecting Social to Dollars

Today we’re sharing our new mission for the company. Read more

Announcement By Will McInnes on July 7th 2015

Marketing: 5 Questions You Should Ask Your Media Monitoring Provider

Media monitoring is an important aspect of branding for any company, and should be treated as such. Tracking your company’s media coverage, social mentions, and reputation is no easy task. This is especially the case when you throw offline media … Read more

React: Here’s How the Internet is Celebrating Independence Day

Our digital office is currently deserted as all of the Brandwatchers in the USA are celebrating the Fourth of July. For (allegedly) one day only, people celebrate that fact they’re no longer governed by the British Isles all across the US. … Read more

Trending By Marcus Beard on July 3rd 2015

Internet of Place: How Social is Transforming Media Reporting

Social media has arguably transformed the news media industry more than any other, and at a whiplash pace. The introduction of ever more detailed location data is set to shift that transformation into an even higher gear. Read more

Commentary By Nick Taylor on July 2nd 2015

Marketing: How to Optimize YouTube to Drive Marketing ROI

The statistics on internet video speak for themselves. YouTube is the #2 search engine in the world By 2017, it’s predicted that close to 70% of all internet traffic will be video 92% of mobile video viewers share videos with others … Read more

Marketing By Henry Hernandez on July 1st 2015

Influencers: Dealing out our Brandwatch Twitter Top Trumps

Last Thursday we hosted our first UK Brandwatch Live event. In a swanky west London bar we got together with some of the leading minds in social to explore two meaty topics: social media and business intelligence. Read more

Community By Phillip Agnew on June 29th 2015

React: Thousands of People are Tweeting about Wimbledon Every Hour

The most prestigious tennis competition in the world attracts nearly half a million attendees each year. Keen tennis fans who’ve been queuing all morning for tickets are basking in the sun, trying to figure out which court they can huddle around. Also, … Read more

Trending By Marcus Beard on June 29th 2015

React: How Newspapers Thrive or Flop Online in 6 Charts

Print isn’t dead. Quote-spouting social gurus will prophesies that news of the future (and present) will never grace a printed page. They’ll tell you news will only come in 140-character news bytes or beamed directly into our headsets through fascinating … Read more

Topic Analysis By Marcus Beard on June 26th 2015

Analysis: The BMW vs Mercedes Social Presence Showdown

Welcome to the second installment in the social presence showdown series. In last month’s showdown, we examined the age old soda wars, finally deciding a victor between longtime rivals Coke and Pepsi. Read more

Research By James Lovejoy on June 26th 2015

Case Study: How a Non-profit Social Welfare Group Use Social Listening

Launched in 1993, PRO BTP is one of the leading groups for pensions and insurance in France, serving more than 3 million individuals and 200,000 businesses. PRO BTP rests upon three values – performance, relationship and openness, and as their members are … Read more

Report: UK Newspaper Brands on Social – Who’s Getting it Right?

The UK newspaper industry has taken a beating over the past few years. Read more

Research By Natalie Meehan on June 24th 2015