React: Will Social Media Kill Off Super-Injunctions?

Super-injunction scandal! We’d better tread carefully now… Read more

Topic Analysis By Gemma Joyce on April 20th 2016

Marketing: The 7 Step Guide to Performing a Brand Audit

It can sometimes feel that the biggest brands have done all the hard work early on and are still reaping the rewards years later. Read more

Marketing By Kit Smith on April 19th 2016

Partner Spotlight: Manish Mehta, CPO, Spredfast

At Brandwatch, we are lucky enough to partner with some of the world’s leading tech companies. Read more

Community By Jessie Twersky on April 19th 2016

React: The Boston Marathon Races Ahead on Social Media

Social media is buzzing this Marathon Monday. Read more

Trending By Gemma Joyce on April 18th 2016

Interview: How EDF Energy Turns Big Data into Actionable Data

EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity. Read more

Interview By Kit Smith on April 18th 2016

React: Dr Strange to Coachella: This Week’s Social Round-up

It’s Friday, but instead of dancing around the office to Rebecca Black we’ve been hard at work analyzing the week’s best moments on social. Read more

Trending By Gemma Joyce on April 15th 2016

Opinion: Eggplants, Context and the Problem With Emojis

As an advocate for using emoji at every given opportunity, I am often sprinkling my written communications with smiley faces, grimaces and hands raised to the sky. Read more

Commentary By Natalie Meehan on April 15th 2016

React: The Gloves Came Off in the 9th #DemDebate

The Democratic candidates graced the debate stage for the ninth time last night. Read more

Politics By Emma Shanahan on April 15th 2016

React: What Twitter Thinks of VR Developments in Four Charts

In January, we used Brandwatch’s platform to analyze predictions for 2016 on Twitter. Read more

Topic Analysis By Alex Jones on April 14th 2016

Plugging the Skills Gap: The Roles Changing Business Strategy

It will not come as much of a surprise that the annual Russell Reynolds Associates survey on digital technology has shown that organisations are reporting being disrupted (that ever-present buzzword, loved by management) by digital. Read more

Commentary By Natalie Meehan on April 14th 2016

Commentary: Retweeting is the Gold Standard for Social Media Engagement

As one of the first generations of millennials, my university life coincided with the UK launch of Facebook, which was then exclusive to those with .edu (or .ac.uk) email addresses and felt genuinely useful and exciting. Read more

Commentary By Joel Windels on April 14th 2016

Ask an Analyst: Four Things Businesses Must Understand on Social Analytics

For today’s article, I thought I’d hold a social analytics intervention of sorts, and discuss a few points I believe marketers and social analysts need to be aware of in 2016. Read more

Ask an Expert By Ben Donkor on April 13th 2016

React: The London Mayoral Race Heats Up on Twitter

The London mayoral elections are just weeks away and tension is building. Read more

By Gemma Joyce on April 12th 2016