The Brandwatch Christmas Ad Rankings 2018
By Gemma JoyceNov 12th
Published January 6th 2016
The suggestion that Twitter could be increasing its character limit to 10,000 has divided opinion on the web.
The character limit, which has been 140 since the Twitter was founded, limits tweeters to submitting bite-size contributions, but the announcement of a potential change has proven controversial.
As America woke up to the news, the hashtag #Twitter10k saw 11,000 mentions in a single hour as users rushed to make their opinion heard.
It has since accumulated nearly 200,000 mentions on Twitter.
An analysis of sentiment-categorized tweets suggests that opinion is divided with 53% tweeting negatively about the potential change.
An early poll conducted by Brandwatch via Twitter suggested the change could go down badly with users.
Should Twitter increase its character limit from 140 to 10,000?
— Brandwatch 🐌 (@Brandwatch) January 6, 2016
With Twitter user growth stalling CEO Jack Dorsey, who was involved in the original creation of Twitter, rejoined the company last year and is taking bold steps to grow Twitter’s appeal.
While no official announcement has been made regarding character limit changes, a tweet from Dorsey, which implies that ambitious developments could be made to improve Twitter’s utility and power in the future, has fuelled the 10k fire.
The message appears as a fairly ugly screenshot of a block of text, serving as a convenient example of how changes could improve the site’s functionality and visual appeal.
— jack (@jack) January 5, 2016
However, some users have bitten back by arguing that Twitter is heading in the same direction as another large social network.
Help Twitter choose the new logo. 😂
— Alekhya Das (@iAlekhyaDas) January 6, 2016
What do you think of #Twitter10k?
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