Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
Published October 31st 2017
6,000 tweets are posted every second. That’s 6,000 views, opinions, ideas, complaints, stories and compliments.
Brandwatch has been tracking Twitter data for over eight years and we have access to billions of tweets as a result.
We thought we’d team up with our partners at Twitter to reflect on some of the awesome insights we’ve uncovered using Twitter data.
In our brand new report, we answer 25 questions across a whole host of areas.
Whether you’ve ever wondered which character from Stranger Things is most hyped ahead of the new season, what alcoholic beverage is discussed more in which state, or which industries are most likely to respond quickly on Twitter, you’re in the right place.
With data on the food, entertainment, auto, financial and tech industries (and more), it’ll give you an idea of the breadth of insights available to uncover with Twitter data and the flexibility of the Brandwatch platform.
Twitter is the largest ever market research exercise that no one ever commissioned. You need to be mindful of the profile of Twitter users and avoid bias and bubbles, but there’s no doubt that it’s a window on the psyche of public opinion.
This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights shows just how adaptable Twitter is as a measure of public opinion on any subject in real time.
Twitter can be overlooked by businesses today but it remains an unprecedented source of real-time insights as this Brandwatch research shows… Social media analytics needs to be at the core of every serious marketing effort.
If you’re intrigued by the questions and think your question could be answered with our data, feel free to hit the “Ask us a question” buttons. Enjoy!
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.