4 Lessons You Can Learn From Online Reviews
By Kara FinnertyDec 8 2020
Social Listening Platforms, Q4 2020
Back in May this year, Facebook claimed there were 50 million “Likes” made every day. But does the word “like” really describe what people mean when they click the button?
I expect most of us have seen some instances where the word “like” seems inaccurate to some degree. For example, around 3000 people have “liked” a news article about the crash that killed IndyCar racer Dan Wheldon. And with the status update below, what exactly do the 5 people mean when they state that they “like” this Facebook status?
As far as I can see, when someone clicks “like” somewhere on Facebook, it is for one or more of the following reasons:
So, does expressing the fact that you “like” something equate to each of the above?
So the Facebook “Like” covers off 4 and 5…but 1, 2 and in some ways 3 are left wanting. Facebook needs a word that truly encompasses all of the above. As far as I’m aware, that word hasn’t been invented yet, so they have free reign to invent a whole new word…
Do you have any examples of “Like” being used unusually? Do you think Google’s “+1” works better? Or perhaps the commonly seen “thumbs up”? Maybe you think “Like” is just fine how it is! As always, we’d love to hear your thoughts.