X, formerly Twitter, is one of the world's largest social media networks. Its immediacy, global reach, and direct connection to millions of users from all walks of life make it a powerful tool in any brand's social media marketing arsenal.
This short-form social media site rewards those who maintain a consistent presence on the platform with relevant, high-quality posts that engage the audience and help build a community.
The popularity of X also makes it hard for businesses and brands to stand out from the crowd and maintain growth. That's where X automation tools help. These solutions help streamline your efforts and make it possible to maintain a consistent presence without taking up your social media team's time and resources. Automation tools make it easier to manage your X campaigns.
What is X (formerly Twitter) automation?
X automation is the use of software programs and even artificial intelligence (AI) to post, respond to messages, manage accounts, and even build reports to track performance on the site. Automated X tools help brands engage with target customers without spending hours and hours trudging through mundane tasks.
In short, X automation tools save time and resources by handling key social media tasks for you.
Features to look for in X automation tools
On the face of it, X is a straightforward and simple platform. It has a small character limit, the option to add some media, and fairly basic mechanics for connecting with other users. That simplicity is deceptive though, and there are many ways that automation tools can help you get more from your X campaigns. The right tool for your team should include the following key features:
Post scheduling
Social media scheduling tools that post automatically to X allow you to set up content days, weeks, or even months in advance. This allows you to post at the optimal times for your audience without having to be on you phone or computer manually entering them at the right times.
Scheduling posts to post automatically makes your content creation process more efficient and effective because you can bulk upload X posts in one go. Scheduling tools should also include team collaboration features like a unified inbox and a shared content calendar.
Content curation
Automated tools to curate content can pull from other X accounts, scrape user-generated content (UGC) from your fans, and monitor your other social media accounts and websites to find high-quality content to repurpose on X.
This not only speeds up your content creation but maximizes the posts you've already made elsewhere. This keeps your high-performing, ever-green content alive for longer.
Analytics & performance tracking
Reporting is a crucial piece of the social media marketing puzzle. Social media analytics tools automatically compile key metrics from your X posts and other social media sites. The best X analytics tools offer valuable insights by giving users access to customizable reporting dashboards.
Auto replies & engagement
Keeping up with the X Firehose of constant direct messages and replies can be daunting for any company, but it's particularly hard for brands with large online followings. X engagement tools that offer automatic replies help you keep up with your incoming replies and messages. This leads to better engagement and helps boost the reach of your posts.
Other tools offer automated engagement. These solutions will go out into the "Twittersphere" on your behalf and like posts, comment, or follow relevant X accounts. This engagement improves your overall X presence and grows your follower base.
Third-party integrations
Look for solutions that integrate with your existing software and workflows. These tools work best when they are connected to your customer relationship management software (CRMs) and other solutions.
The best solutions for X marketers plug into your file storage systems and content libraries as well as project management tools and reporting systems. You should also make sure that your X automation tool works with your other social media profiles like Facebook, Instagram, or TikTok.
This cross-flow of data helps you manage your X efforts without interrupting your team's workflow.
Top 13 X automation tools in 2025
The popularity of X and its value in marketing efforts has created a micro-industry of social media management tools designed to support X campaigns.
Read on to discover some of the best social media automation tools for marketing on X.
Brandwatch
Brandwatch is an official X Partner and a comprehensive and versatile set of social media management tools that offers powerful tools for social media marketers to use on the X platform. It scans through 500 million posts in the X Firehose to give you real-time data on the best ways to use the platform.
Use Brandwatch Publish to draft, schedule, and publish posts directly to your X feed automatically, and then use Brandwatch Measure to generate automated reports on your X campaigns and efforts. Team collaboration features let you share a calendar and set up approval workflows to better manage your team's activities.
Brandwatch Engage lets you set up messaging automations and feeds to better connect with your audience or target audience on X. You can program Engage to respond by text or reactions to X DMs, comments on your posts, or even page mentions.
These tools integrate with other platforms, too, so you can manage your X strategy alongside Facebook, Instagram, and other sites in one convenient location.
The Brandwatch Consumer Research tool can search through 500 million daily posts in real-time. You can set keyword rules that it will use to analyze posts using AI and put those results into visualized reports that offer actionable insights. This tool lets brands assess audiences across different demographics like gender, interests, and location.
Other tools in the Brandwatch suite include Brandwatch Listen, which automatically compiles statistics on audience sentiment using a year of historical data from your feed, and Brandwatch Benchmark, which uses the X API to automatically assess competitor accounts and show you where you rank among your industry counterparts.
Lastly, Brandwatch Influence automations can streamline your influencer campaigns. From identifying potential influencers to work with through to tracking return on investment (ROI), Influence makes it easier than ever to manage your influencer marketing efforts.
X Pro (formerly TweetDeck, native tool)
You may remember X Pro as TweetDeck, originally designed for Twitter marketing, X Pro rebranded alongside Twitter back in 2023. With the name change, X Pro reaffirmed its commitment to helping marketers execute their social media marketing strategy on X.
This tool manages multiple X feeds in one location. X Pro can automatically publish scheduled posts, respond to comments or direct messages, and X analytics reports. It also offers a unified social inbox for your team to manage the inbound comments and messages for multiple X accounts in one dashboard.
This ability to manage multiple accounts makes X Pro particularly useful for larger companies with different profiles for each region or subsidiary or even social media marketing agencies.
Account managers can build lists and feed groups that help organize X accounts making them easier to manage. Detailed X analytics reports let you compare the performance of different accounts to help improve your overall efforts.
This X automation tool also features social media monitoring so you can discover trending keywords and hashtags and incorporate these into your posts.
The automatic publishing, engagement, and analytics features of X Pro streamline marketing efforts and free your team up to concentrate on other tasks.
Hootsuite
Hootsuite streamlines X marketing efforts with time-saving features like auto-publishing and bulk post scheduling. Its AI tool, dubbed Owly, will also trawl X for trending keywords and topics and find high-performing content that's likely to engage your target market. Owly can automatically draft captions and hashtag lists for your posts, as well as suggest the best times to post on your feed.
Hootsuite facilitates team collaboration with a unified calendar that your team can work on from anywhere. It also has automated reporting features and social listening tools that can compile data from brand mentions on X.
This social media scheduling tool is a compelling option for teams who want help creating and posting X posts.
Buffer
Buffer is a content-creation tool that offers automated post-scheduling and content suggestions for X. Its content calendar solution publishes posts automatically according to your schedule, and can even schedule posts on X at the optimum times based on historical data from your feed.
Users like Buffer for its integrations with tools like Canva and Giphy that help brands build more engaging posts. These high-quality posts promote follower growth and maximize engagement. Buffer also has a Start Page feature that lets you set up customizable landing pages to point your followers to relevant pages on your website.
One of Buffer's more unique and advanced features is its white-label reporting. Not only can you automate reports on key X metrics and data, but you can design the brand identity and appearance of these reports so you can send them to third-party stakeholders. This makes Buffer useful for ad and marketing agencies monitoring multiple X accounts.
SocialPilot
SocialPilot offers a powerful bulk-scheduling tool for X and other social media platforms. You can bulk upload up to 500 posts in one shot using a CSV file, making this a powerful automated scheduling tool for large businesses with an active presence on X.
It also offers an AI assistant that will collect and organize content suggestions and a hashtag library to draw from to help you build posts faster.
As well as automated post scheduling, SocialPilot allows users to schedule automated reports, so you can get a snapshot of your social media analytics without lifting a finger.
Circleboom
While other social media automation tools focus on publishing content, Circleboom also does the opposite. Users can bulk-delete posts, reposts, and replies from their X account using the automated tool. There's a free account version that lets you delete everything one time, or paid versions that let you sort and filter out posts to delete.
X users can use Circleboom to automatically delete posts by date, posts containing specific keywords or hashtags, or posts that mention or tag certain accounts.
Of course, Circleboom also supports automated posting. There's a content calendar, and also an RSS feed service that posts your blog posts and articles as X posts automatically. Circleboom also has an AI-powered post generator to automatically write posts for your accounts.
Brand24
Brand24 is a social listening and brand monitoring tool for X. By tracking brand mentions and keywords, companies can assess the impact of their social media strategy and even measure their social media performance against competitors.
This data is compiled in automated reports that help brands assess the impact of their social media efforts and how the target audience sees your company or product. This data is also useful for optimizing your content and overall marketing strategy.
Sprout Social
An easy-to-use content calendar, bulk post scheduling, and support for multiple social media accounts make Sprout Social a powerful tool for publishing posts on X.
Sprout Social offers comprehensive analytics by post, and account. These valuable insights make for more successful content which leads to higher rates of audience growth.
Content scheduling features include a custom user interface so you can assign content by team member or department. This helps your team focus on their own parts of your social media strategy and keeps the content calendar clean and easy to read.
Agorapulse
The Agorapulse content scheduling tool also includes an AI-powered Writing Assistant to automatically create posts. Users can also apply a "filter" to their draft captions, and Agorapulse will use AI to tweak or edit the post according to the rules and parameters you set. This automated writing aid helps improve the quality and impact of your X posts.
The Canva AI image generator integrated into Agorapulse further improves the impact of your X campaigns by adding high-quality images to your posts.
Crowdfire
Crowdfire not only posts scheduled content automatically to your X account, but it will also go out and curate content to post on your behalf. This X automation tool scans websites and other social media accounts for relevant content for your feed. You can set it to automatically publish content or select topics and posts from the curated content library. Crowdfire will even suggest images to use with your posts for higher impact.
SocialBee
SocialBee is another social media automation program that automates content creation to help boost your X campaigns. This advanced tool organizes upcoming content into pools according to custom categories. You can curate feeds based on attributes like day of the week, topic, product, event, or even according to which X account they belong to.
This makes it easier for your team to plan out a compelling social media strategy.
SocialBee boasts an AI-powered content generator plus an RSS tool that automatically posts relevant web articles or blog posts.
Sendible
Sendible is an X automation tool for scheduling posts, reposts, and more. It lets users organize upcoming posts into groups and categories so you can send out campaign-specific posts automatically at the right time. It offers team collaboration features via a unified content calendar and advanced analytics.
This tool enables you to automate repetitive tasks like reporting, and you can even send out regular custom reports to team members or outside stakeholders. These custom reports make Sendible a worthy account management option for agencies and other organizations with a heavy reporting and posting workload.
Keyhole
Keyhole began life as a Twitter marketing analytics tool. As well as essential metrics like impressions, top posts, engagement rate, and follower growth, Keyhole tracks brand mentions and automatically assess them for consumer sentiment.
Keyhole also offers insights into specific keywords and hashtags. You can even build reports for those specific words and phrases over a custom date range.
While this X automation tool does feature post scheduling tools, its primary focus is on advanced analytics to help you optimize your social media marketing activities.
How to choose the right X automation tool?
Finding the right solution to support your social media management efforts can be tricky. It's important to take your time and carefully assess a range of options to help find the right automation tool for your business. Here are some things you should consider before you choose an X automation tool:
Your needs
Every team is different, and every brand has different goals. Automating tasks helps save time and money, but your team's different skills and strengths will dictate which tasks you need to automate most. For example, if you get a lot of customer inquiries through your X account, you'll look for a tool that automates direct messages.
If you're an account manager for multiple accounts you might want a tool that automatically compiles and sends out reports to your stakeholders.
Budget and pricing
Look for a solution that offers scalable, clear, and reasonable pricing. Some solutions charge by feature, others charge according to the size of your team or the volume of X content you produce. Make sure you consider your future needs and try to find an X automation tool with pricing that grows alongside your business.
Ease of use
Unified, accessible dashboards, easy-to-understand menus, and helpful visualizations are all user-friendly attributes of high quality automation tools. Being able to navigate the tool and its settings will make it more likely your team engages with the system and implements it in their day-to-day account management.
Integration capabilities
Your automation efforts should support and improve your existing workflows. Seamless integration between X automation tools and CRMs or reporting systems you already use is one way to guarantee the buy-in and participation of your team, which will help you get the most out of any solution.
Features and functionality
With so many options on the market, there is bound to be some divergence in the features and functionality of the tools you're considering. It's important to set out a list of basic features that are a must-have for your social media management needs, as well as a list of other features that are nice to have. The right tool isn't necessarily the one with the most powerful automation features if it misses out on a key feature your team needs.
It's also important to make sure the tool you're looking at has an official X partnership. This gives the automation tool access to X's API and offers peace of mind that the solution is a trusted one.
Scalability
The entire point of using social media marketing tools is to grow your business, and it's natural that you'll experience growth as you get better at operating your X account. Shop for a social media automation platform that lets you grow your team and your campaign scale as you develop.
Streamline your X marketing campaigns with automated tools
X is a powerful platform for engaging directly with your most valuable customers and audience, but managing your social media presence can be time-consuming. Automation tools to schedule posts, compile reports, curate content, and more all help make your team more efficient and effective.
If you're ready to win back time and still maintain a consistent presence then X automation tools are a good place to start.
FAQs
How do X automation tools actually work?
Automation tools for X work by connecting your X account to their platform. These solutions have access to the X platform's API, which lets them gather data, post to your page, and more. You simply set up your automations and then leave the tool to operate in the background on your behalf.
What tasks can you automate on X?
X users can automate everything from generating captions to publishing posts right through to follower management tasks like automated direct messages and comment replies. Some solutions even help boost your engagement by going out and engaging with relevant content for you.
Are X automation tools safe to use?
Social media automation tools from a reliable source are safe to use, but it is important to make sure you're using them correctly. Incorrect use can lead to violations of the X terms of service, which could lead to account suspension. Make sure you understand X's community guidelines before you set up your automation efforts.
How can X automation tools help grow my social media presence?
X automation tools help you maintain a presence on X by helping you plan and schedule your social media program. They also facilitate consistent engagement with your fans and followers. Some tools even help you ideate and create better quality posts and find trending hashtags and topics to align your content with. The result is more impressions, better engagement rates, and increased follower growth.
Do X automation tools have capabilities with other social media platforms?
Yes, almost all the social media automation tools on our list are compatible with other major social media apps. makes it easier to manage your accounts alongside each other. You can even cross-post content to different platforms for better reach.
