Five-Minute Guide to Competitive Intelligence
We take you through how to get started with competitive intelligence.
Using Social Media Analytics to Amplify the Voice of the Customer
Your customers are talking about your brand, products and campaigns online — are you listening?
Measuring Campaign ROI Using Social Media Analytics
Find out how you can use social media analytics to measure the ROI of your campaigns effectively.
Using consumer intelligence to get a 360° view of your industry
Guide: Consumer intelligence for industry analysis
Social Plus: For analysts who need a 360° view of their customers
Learn how to integrate social and other data sources to deliver insights to every team in your organization
Agency Guide: How to Use Social Insights to Increase ROI
Agency Guide: How to Increase ROI from Social Insights
Embedding Innovation into Your Marketing
Learn how to define innovation and get the goals, tools and skills needed to make lofty priorities into reality.
Analyst Guide: The 4 Key Skills You Need to Thrive in 2019
Everything analysts need to know about surviving and thriving in 2019
Social Plus: For Marketers Tired of Siloed Data
Some things are better together. Learn how to drive greater insight with a 360-degree approach by integrating social with sales, search, TV and web data.
Customer Intelligence: Building Better Personas
Read on to see how to build audiences and personas that have real value.