Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
Understand + engage^1100 Understand + collaborate^1300 Monitor + respond^1300 Monitor + engage^1100 Discover + respond^1600 Discover + engage^1400 Analyze + create^1200 Analyze + collaborate^1000

Understand + engage
with your customers


at the speed of social

Today’s brands need to adapt quickly to make it to tomorrow.
Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

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Trusted by thousands of the world’s biggest brands

A complementary suite
of specialized, best in class tools

Conduct deep research

Anticipate consumer demand by bringing structure and meaning to billions of voices

Monitor your brand

Survive and thrive in a fast-moving digital landscape by keeping your finger on the pulse of consumer opinion

Create winning content

Grow your brand with a data-driven content strategy all managed in one collaborative social content calendar

Engage with consumers

Deliver exceptional customer experience by engaging with the right people in the right place at the right time

Collaborate on data-driven content

Manage channels, teams, workflows, approvals, and campaigns and ensure brand alignment and stellar quality in one collaborative content calendar.

Shield your brand from threats

Monitor emerging threats across over 100m sources and set up smart, real-time alerts to respond with speed and confidence before problems develop.

Manage all channels with ease

Take the stress out of community management and customer support. Engage customers and prospects with one social inbox for all your networks.

“Brandwatch helped me to quickly identify and understand my brand’s target audience within minutes. It’s a powerful source of real-time insight.”

Linda Hoeberigs, Data Scientist, Unilever People Data Centre

The #1 trusted enterprise solution

Brandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.