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Brandwatch | Glossary

Social Media Glossary

Upgrade your social media marketing lingo by browsing our list of the most popular social media glossary terms today.

Brandwatch Social Media Glossary
# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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#

#XYZBCA

#XYZBCA is a popular hashtag on TikTok with no specific meaning, used by creators to boost video visibility.
B

Boolean search

Boolean search is a technique that uses logical operators like AND, OR, and NOT to combine or exclude keywords. Learn how it works and how it applies to social media monitoring.

Boosted post

A boosted post is a regular social media post you pay to show to a wider audience beyond your followers. It's the simplest form of paid social promotion.

Bots

Social media bots are designed to post content, like and share posts, and even chat with people automatically. These bots can do helpful things, but they can also cause trouble.

Brand advocacy

Brand advocacy is the organic promotion of a company by people who genuinely believe in it. Learn about the four types of advocates, how advocacy differs from ambassadorship, and how to build and measure a brand advocacy program.

Brand ambassador

A brand ambassador is a person who represents and promotes a company through their own networks. Learn about the different types, how ambassador programs work, and the key differences between ambassadors and influencers.

Brand awareness 

Brand awareness measures the degree to which consumers recognize or recall a brand. It forms the foundation of the marketing funnel and is tracked through surveys, social listening, and behavioral metrics.

Brand equity

Brand equity is the added value that a brand name gives to a product or service beyond its functional benefits. Learn how it's built, measured, and why it matters.

Brand health

Brand health is a measure of how well a brand performs against its goals, covering awareness, perception, reputation, loyalty, and purchase intent.

Brand mention

A brand mention is any online reference to a company, product, or service across digital channels. Learn about the five types, why they matter, and how to track and measure their impact.

Brand monitoring

Brand monitoring is the process of tracking mentions of your brand, products, and people across social media, news, forums, and reviews to manage your reputation.

Brand partnership

A brand partnership is a strategic collaboration between two or more companies that combine audiences, expertise, and resources for shared marketing or business goals.

Brand perception

Brand perception is the collection of feelings, experiences, and beliefs that consumers hold about a brand. Learn how it forms across touchpoints, how it differs from brand image, and how to measure it.

Brand persona

Brand persona is about how your brand talks, acts, and connects with people on social media and beyond. Think of it as your brand's character.

Brand reputation

Brand reputation is the collective perception that customers, partners, and the public hold about a company. It's shaped by every interaction and mention over time.

Brand safety

Brand safety is the set of strategies and tools that prevent a brand's advertising from appearing alongside harmful or inappropriate content in digital environments.

Brand style guide

A brand style guide (also called a brand guide or brand book) is a single—easy‑to‑share handbook that lays out how to present your brand in any form.

Brand voice

Brand voice is the distinct, consistent personality a company expresses through its written and verbal communications across every channel, reflecting its values, mission, and character.

Buyer persona

A buyer persona is a semi-fictional profile of your ideal customer built from real data. This guide covers key components, B2B vs. B2C differences, and data-driven creation methods.
C

CAC (customer acquisition cost)

CAC stands for Customer Acquisition Cost. In plain terms, it’s how much you spend—on ads, tools, teams, and more—to bring in one new customer.

Carousel 

A carousel is a social media post format for sharing multiple images or videos in a single swipeable unit. It's one of the highest-engagement content types on Instagram, LinkedIn, Facebook, and TikTok.

Click-through rate (CTR)

Click-through rate (CTR) is the percentage of people who click on a link, ad, or piece of content after seeing it. Learn the formula, channel benchmarks, and tips to improve your CTR.

Community management

Community management is the practice of building and nurturing relationships between a brand and its audience across social media and online spaces. Learn how it differs from social media management, five types of community management, and the key metrics that prove its value.

Competitive benchmarking

Competitive benchmarking is the process of measuring your company's performance against direct competitors using specific, comparable metrics. Learn how it differs from other benchmarking types and which metrics matter most.

Competitive intelligence

Competitive intelligence (CI) is the systematic process of gathering and analyzing information about competitors and market trends to support strategic decisions.

Consumer insights

Consumer insights are data-driven interpretations that reveal why consumers make the choices they do. This guide covers types, social data methods, and real-world examples.

Consumer intelligence

Consumer intelligence is the practice of collecting and analyzing data from multiple sources to build a comprehensive understanding of consumers. Learn how it works, what data sources it uses, and how it differs from market research and consumer insights.

Content calendar

A content calendar is a planning tool that organizes when and where your team publishes content. Learn what to include, the three main types, and how to build one that sticks.

Content creator

A content creator produces and publishes digital material to inform, entertain, or engage a specific audience. They work independently or in-house for brands.

Content pillars

Content pillars are the core themes that guide what your brand posts on social media. They keep your content consistent, purposeful, and measurable.

Conversion tracking

Conversion tracking is the process of measuring specific actions users take after interacting with marketing content, ads, or social media posts to evaluate campaign effectiveness.

Cost per acquisition (CPA)

Cost per acquisition (CPA) measures the total cost of gaining one paying customer through a specific campaign. Learn the formula, benchmarks, and optimization tips.

Cost per click (CPC)

Cost per click (CPC) measures the price advertisers pay per ad click. Learn the formula, what affects CPC, and how to optimize ad spend.

Cost per lead (CPL)

Cost per lead (CPL) measures how much a business spends to acquire a single new lead. It's calculated by dividing total campaign spend by the number of leads generated.

Cost per mille (CPM)

Cost per mille (CPM) is the standard pricing model for brand awareness advertising. Learn how to calculate CPM, compare rates across platforms, and understand when to use CPM over CPC or CPA.

Creator economy

The creator economy is the ecosystem of platforms, tools, and revenue streams that enable independent content creators to build audiences and monetize their work directly. Valued at $250 billion and growing, it spans everyone from full-time YouTubers to part-time newsletter writers.

Creator marketplace

A creator marketplace is an online platform that connects brands with content creators for paid collaborations, streamlining discovery, vetting, and campaign management.

Crisis management

Crisis management is the process of identifying, preparing for, responding to, and recovering from events that threaten an organization. This guide covers the three phases, common crisis types, and how social media changes the crisis timeline.

Cross-posting

Cross-posting is the practice of sharing the same or similar content across multiple social media platforms. It saves time while extending reach across channels.

Customer journey

A customer journey is the complete sequence of interactions a person has with a brand, from awareness through advocacy. Learn the five stages and why mapping it matters.
D

Dark post

A dark post is a targeted social media ad that only appears in the feeds of specific audiences, never on the brand's public timeline or profile.

Dashboard

A dashboard is essential for tracking metrics and optimizing social media campaigns. See how it boosts engagement and simplifies management.

Data visualization

Data visualization turns numbers into pictures. It's a way to show social media information using charts and graphs. You can see things like follower growth or post likes at a glance.

E

E-commerce marketing

E-commerce marketing is how you promote and sell products on your online store. It's all about using digital channels to attract customers and boost sales, using tactics like social media, email, and search engine optimization (SEO) to reach shoppers.

Earned media value (EMV)

Earned media value (EMV) is a marketing metric that puts a dollar figure on your brand's non-paid exposure. It includes social media mentions, shares, likes, press coverage, and other free publicity.

Emotion analysis

Emotion analysis is a natural language processing technique that identifies specific human emotions in text data. Learn how it works, the key frameworks, and how it goes beyond basic sentiment analysis.

Employee advocacy

Employee advocacy is a strategy where companies encourage employees to promote the brand through their personal networks, especially on social media.

Employer brand

Employer brand is the reputation and perception that employees and candidates hold about an organization as a place to work, encompassing culture, values, and employee experience.

Engagement rate

Engagement rate measures the percentage of your audience that interacts with your content on social media. Learn the formula, see platform benchmarks, and understand why it matters more than follower count.

Evergreen content

Evergreen content is content that remains relevant, useful, and accurate long after its original publication date. Learn the key formats, how it differs from trending content, and how to measure its performance.

Explore Page

An explore page is a personalized section on social media platforms that uses algorithms to recommend content based on your interests and past interactions.
F

FTC disclosure

An FTC disclosure is a statement required by the Federal Trade Commission that reveals material connections between content creators and the brands they promote. Learn what triggers disclosure requirements, platform-specific rules, and what happens when brands and influencers don't comply.
H

Hashtag strategy

A hashtag strategy is a planned approach to selecting, combining, and deploying hashtags across social media platforms to increase content discoverability and drive engagement. Learn the five hashtag types, platform-specific counts, and three frameworks for choosing the right tags.
K

Key opinion leader (KOL)

A key opinion leader (KOL) is a trusted expert whose professional authority and deep subject-matter knowledge give them significant influence within a specific field. Learn how KOLs differ from influencers and why they matter for brand strategy.
M

Macro influencer

A macro influencer is a social media star with a big following—typically between 100,000 and 1,000,000 followers—on platforms like Instagram, TikTok, or YouTube.

Market research

Market research is the process of gathering and understanding information about people—your potential customers—and the products or services they’re interested in.

Marketing funnel

A marketing funnel is a model that maps the customer journey from first discovering a brand to making a purchase and becoming a loyal advocate.

Media kit

A media kit is a curated document that packages a brand's or creator's key statistics, audience demographics, content samples, and contact information into a single shareable resource for journalists, potential partners, and advertisers.

Media monitoring

Media monitoring is the practice of tracking and analyzing brand coverage across all media channels, from print and broadcast to social and digital. Learn how it works and what sets it apart from social media monitoring and social listening.

Mega influencer

A mega influencer is someone on social media with a massive following—typically 1 million or more followers across platforms like Instagram, YouTube, TikTok, or X (formerly Twitter).

Micro-influencer

Micro-influencers are social media creators with 10,000 to 100,000 followers who generate higher engagement rates than larger influencers. Learn how they compare to other influencer tiers and why brands choose them.

Multilingual sentiment analysis

Multilingual sentiment analysis is a process that uses AI and machine learning to figure out if social media posts, comments, or reviews are positive, negative, or neutral. 
O

Online reputation management (ORM)

Online reputation management (ORM) is the practice of monitoring, influencing, and shaping how a brand, business, or individual is perceived across digital channels. Learn how ORM works across five key channels and why it matters for business growth.

Owned, earned, and paid media

Owned, earned, and paid media describe how brands distribute content and reach audiences. Learn the differences, see examples, and understand how they work together in an integrated marketing strategy.
R

Reach

Reach is the total number of unique users who see your content on a social media platform. Learn how each platform measures reach, how to calculate your reach rate, and what benchmarks to aim for.

Real-time data

Real-time data is information delivered and updated immediately as events happen, with virtually no delay.

Real-time monitoring

Real-time monitoring is the practice of continuously tracking brand mentions, conversations, and keywords across online channels as they happen. This guide covers how it works, use cases, key metrics, and setup best practices.

Response time

Response time is the duration between a customer's social media inquiry and a brand's first reply. It's a key customer service metric that directly affects satisfaction and loyalty.

Retargeting

Retargeting serves targeted ads to people who've already visited your website but didn't convert. Learn how it works, key types, and how it's adapting to a cookieless world.

Return on ad spend (ROAS)

Return on ad spend (ROAS) measures how much revenue a business earns for every dollar spent on advertising. Learn the formula, benchmarks by industry, and how to improve your ROAS.
S

Sentiment analysis

Sentiment analysis is a natural language processing technique that classifies text as positive, negative, or neutral. Learn how it works and why brands use it to track public perception at scale.

Shadowban

A shadowban restricts your content's visibility without telling you. Learn how it works across six platforms and what it means for brand accounts.

Share of voice (SOV)

Share of voice (SOV) is a marketing metric measuring your brand's conversation share compared to competitors across social media, search, paid ads, and PR.

Short-form Video

Short-form video is video content typically under 60 seconds long, designed for quick consumption on platforms like TikTok, Instagram Reels, and YouTube Shorts. It prioritizes fast-paced storytelling, vertical formatting, and immediate engagement.

Snap Map

Snap Map is a Snapchat feature that shows where you—and your friends—are on a live map.

Snapchat

Snapchat is a popular multimedia messaging app that's changed how you share moments with friends. It's known for its disappearing messages and real-time content sharing.

Snapchat Memories

Snapchat Memories is a built‑in archive within Snapchat where you can save your photos and videos (called “Snaps” and “Stories”) to revisit later.

Social bookmarking

Social bookmarking is a way for you to save and organize web links online. Instead of keeping bookmarks in your browser, you store them on a platform that's accessible from any device. You can tag and categorize your saved links, making them easy to find later.

Social commerce

Social commerce is the process of selling products directly within social media platforms. This guide covers how it differs from ecommerce, major platforms, market size, and trends shaping 2026.

Social customer care

Social customer care is the practice of supporting and proactively engaging with customers through social media platforms. Learn how it differs from social customer service, the key metrics to track, and best practices for building a proactive care program.

Social customer service

Social customer service is when companies use social media to help their customers. It's a new way to solve problems and answer questions.

Social data

Social data is the publicly available information generated by users' activities on social media platforms, including posts, comments, engagement metrics, and metadata. Businesses use it to understand consumer behavior, track brand perception, and inform strategy.

Social inbox

A social inbox is a centralized dashboard that aggregates messages, comments, mentions, and direct messages from multiple social media platforms into a single interface, helping teams respond faster without switching between apps.

Social listening

Social listening is the process of tracking and analyzing conversations across social media, blogs, and forums to uncover trends and actionable insights for your brand.

Social media

Social media is all about online platforms where people create, share, and interact with content—think posts, photos, and videos. Platforms like Facebook, Instagram, and X let users connect with friends, follow brands, or join communities.

Social media advertising

Social media advertising is a form of digital marketing where businesses pay to display targeted ads on social platforms to reach specific audiences based on demographics, interests, and behaviors.

Social media algorithm

A social media algorithm is a set of rules and machine-learning models that decides which content appears in your feed and in what order. Learn what signals each platform weighs most.

Social media analytics

Social media analytics is the process of collecting and analyzing data from social media platforms to measure performance, understand audience behavior, and guide strategy. Learn the four types and the key metrics to track.

Social media audit

A social media audit is a systematic review of a brand's presence across all social media platforms, evaluating account performance, content effectiveness, and competitive positioning to identify what's working and where the strategy needs to change.

Social media automation

Social media automation is when you use software to handle repetitive social media tasks—like scheduling posts, sharing content, replying to common messages, or gathering analytics

Social media benchmarking

Social media benchmarking is the practice of measuring your social media performance against a standard – whether that's your own historical data, direct competitors, or industry-wide averages. Learn how it works, the key metrics to track, and common mistakes to avoid.

Social media bio

A social media bio is a short description about you or your brand on platforms like Instagram, LinkedIn, X, and TikTok. It's your chance to make a great first impression in just a few words.

Social media calendar

A social media calendar is a schedule or framework that organizes your upcoming posts across platforms like Facebook, Instagram, X, and LinkedIn.

Social media campaign

A social media campaign is a planned set of marketing activities on social platforms to achieve a specific goal. It's different from regular social posts because it's strategic and focused.

Social Media Community

A social media community is a group of people who connect online to share interests, goals, or experiences on platforms like Facebook, Instagram, X, Reddit, or LinkedIn.

Social media compliance

Social media compliance is all about playing by the rules—think data privacy laws, advertising regulations, and content standards.

Social media dashboard

A social media dashboard is a centralized interface that pulls performance data from multiple social platforms into a single view, letting marketers monitor, analyze, and report on their social presence without switching between native tools.

Social media engagement

Social media engagement is the sum of interactions people have with your content on social platforms. It's one of the most reliable indicators of content resonance.

Social media etiquette

Social media etiquette involves using social platforms with respect and professionalism. Find out why it's important and how it impacts your online reputation.

Social media governance

Social media governance is the system of policies, processes, roles, and controls that guide how an organization uses social media. Learn about the key components of a governance framework and how to build one for your organization.

Social media handle

A social media handle is the unique @username that identifies a person or brand on platforms like X, Instagram, and TikTok. It's how people find and tag you online.

Social media KPIs

Social media KPIs are measurable values tied to business goals that show how effectively your social strategy is performing. Learn how they differ from raw metrics, which KPIs to track by objective, and how to set realistic benchmarks.

Social media management

Social media management is the ongoing process of planning, creating, publishing, and analyzing content across social media platforms while engaging with audiences. Learn what it includes and how it differs from social media marketing.

Social media management platform

A social media management platform is a software tool that lets you manage your entire social media presence from one place.

Social media manager

Social media managers curate, create, and analyze content to drive online engagement for brands. Read on to see how they shape your digital footprint.

Social media marketing

Social media marketing uses platforms to promote products or services. Learn how to craft an effective social media marketing strategy.

Social media metrics

Social media metrics are quantifiable data points that measure the performance and impact of content, campaigns, and strategy across social platforms. Learn the five categories, the 10 most important metrics with formulas, and how to choose the right ones for your goals.

Social media monitoring

Social media monitoring is the process of tracking mentions, conversations, and keywords related to your brand across social platforms in real time. Learn how it works and how it compares to social listening.

Social media policy

A social media policy is a set of rules governing how an organization and its employees should conduct themselves on social media platforms, covering brand representation, compliance, and acceptable use.

Social media ROI

Social media ROI measures the business value generated by social media marketing relative to the total cost invested, expressed as a percentage.

Social media scheduling

Social media scheduling means planning and automating posts to go live at optimal times. Find out how it boosts engagement without extra effort!

Social Media Strategy

A social media strategy is a structured plan that defines how an organization uses social media platforms to achieve specific business objectives, covering platform selection, content planning, audience targeting, and performance measurement.

Social networking

Social networking means creating and maintaining personal or professional relationships—especially online.

Social proof

Social proof is when you look to others to figure out what to do. It's a powerful force that shapes how you act online and off.

Social relationship platform (SRP) 

SRP stands for Social Relationship Platform. It’s a type of software that helps businesses and creators bring all their social media activity—like posting, replying, monitoring, and analytics—into one central hub.

Social selling

Social selling is a sales strategy where professionals use social media platforms to find, connect with, and build relationships with potential buyers through valuable content and genuine engagement.

Social sentiment

Social sentiment tracks how people feel about your brand online - positive, negative, or neutral. See why it’s key to staying ahead of public opinion.

Social suite

A social suite is a tool (or bundle of tools) that lets you manage everything related to social media in one place.

Soft launch

A soft launch (also called a soft opening) means you release a product, service—or even personal news—to a small audience before going big.

Spam

Spam is unsolicited, unwanted content—like messages, posts, comments or DMs—that’s sent in bulk or repeated without relevance.

Spam account

A spam account is a fake or secondary social media profile used for sending unwanted content, boosting follower numbers, or running scams.

Sponcon

Sponcon (short for “sponsored content”) is social media content that looks like a regular post—from a creator or influencer—but is actually paid for by a brand.

Sponsored post

A sponsored post is paid content on social media that promotes products or services.

Sponsorship

Sponsorships can take many forms. You might find a partnership between your brand and an influencer or content creator for a single post, a series of stories, or even a long-term partnership.

Stitch

Stitch is a cool TikTok feature that lets you add clips from other videos to your own. You can grab a short bit of someone else's TikTok and use it as part of your new creation.

Stock photos

Stock photos are ready-made images you can buy and use for your social media posts, websites, or marketing materials. They're a quick and easy way to add visual appeal to your content without hiring a photographer.

Stories

Stories are short, vertical photo or video posts that disappear after 24 hours. This guide covers how they work across platforms and why brands use them.

Streams

Streams in social media are real-time flows of content you see on your favorite platforms. They're like digital rivers carrying posts, videos, and comments from the accounts you follow.

StumbleUpon

StumbleUpon was a content discovery platform that helped you find interesting websites, articles, and videos. It worked like a virtual tour guide for the internet. You'd click the "Stumble" button, and it'd take you to a random site matching your interests.

Subreddit

A subreddit is a user-created community on Reddit dedicated to a specific topic, interest, or theme.

Subscribers

Subscribers are people who choose to follow your content on social media platforms or newsletters. When you subscribe, you sign up to get updates from creators, brands, or businesses you like.

Suggested pages

Suggested pages are page recommendations that pop up in your social media feed—like Facebook’s “Suggested for you”—based on how you interact with content.
T

Tag

A tag on social media is a way to link or mention other users in your posts. When you tag someone, they get a notification and a clickable link to their profile appears in your post.

Targeting

Targeting is the process of reaching specific audiences in advertising. Learn how to define and target your ideal customers.

TBF

TBF stands for "to be fair." You'll often see this acronym used in social media posts and online chats. When you use TBF, you're adding a balanced view to a conversation.

TBH (to be honest)

TBH stands for “to be honest.” It’s a shorthand way to say, “Here’s what I really think,” whether you use it at the beginning or end of a sentence.

Tea

“Tea” is slang that means juicy gossip, inside info, or personal truth someone wants to share. Picture a friend leaning in with a knowing smile, ready to spill.

Terms of service (ToS)

ToS stands for Terms of Service. It’s essentially the rulebook for using a platform—what you can and can’t do, what rights the platform has, and what happens if either side breaks the rules.

Testimonial

A testimonial in social media is a statement or endorsement from a satisfied customer or client, shared to highlight the positive aspects of a product, service, or brand.

TFW (That feeling when)

When you use TFW, you're saying "You know that feeling when..." without actually writing it out. It's like a shorthand for describing moments everyone can understand. 

That Girl

“That Girl” is a social media-driven lifestyle trend focused on wellness, productivity, mindfulness, and personal growth.

Thought leadership

Thought leadership is the practice of sharing original, expert-driven ideas that establish a person or organization as a recognized authority in their field.

Thread

A thread is a series of connected posts or messages on social media that form a single conversation or story.

Threads app

Threads is a text-based social media platform launched by Meta in July 2023.

Throwback Thursday

Throwback Thursday, or TBT, is a social media trend that involves people sharing old photos or memories on Thursdays using the hashtag #TBT. 

TikTok

TikTok is a short‑form video social media app where people create, share, and discover short videos.

TikTok Reactions

TikTok Reactions are videos you create that capture your live response to someone else’s TikTok.

TL;DR

TL;DR stands for “Too Long; Didn’t Read”. It's internet slang that either signals “hey, here’s a quick summary” or jokes—as if saying, “this was way too much; I skipped it."

Tone of voice

Tone of voice is the distinctive style, attitude, and personality a brand expresses through its communication. Learn the four dimensions of tone, real brand examples, and how to measure whether your tone is working.

Top of funnel (TOFU)

"Top of funnel" (often called TOFU) refers to the very first stage in a customer’s journey—when someone becomes aware of your brand.

Touch grass

‘Touch grass’ is slang for telling someone they’re spent too much time online and need to step away from screens to reconnect with the real world.

Traffic

Traffic refers to the visitors who land on your website. Learn how to drive more traffic and increase conversions.

Trend analysis

Trend analysis is the practice of examining data over time to identify consistent patterns and forecast future outcomes. Learn how it works in social media.

Trending

Trending on social media refers to topics, hashtags, or content that are popular at a given moment. It's when lots of people are talking about something at the same time.

Trendjacking

Trendjacking means jumping into a hot topic, meme, hashtag, or viral social moment—and putting your own spin on it. It's like you're catching a wave that’s already rolling.

Trigger warning

A trigger warning is a brief notice—often “Trigger Warning” or “TW”—placed before content that might cause significant emotional or psychological distress.

Troll 

A troll is someone who posts inflammatory or off-topic comments online to upset others. You might encounter them in social media comments, forums, or chat rooms.  

Tumblr

Tumblr is a social network built around microblogging—a simpler, more creative form of blogging.

Tweet

A tweet is a short post shared on X (formerly Twitter). Learn how to craft tweets that drive engagement.

Twitter

What is Twitter? | Brandwatch Social Media Glossary
V

Valid

Valid is a slang term popping up all over social media, especially among Gen Z on platforms like TikTok, Instagram, and X. It’s a quick, casual way to say something is cool, impressive, or totally acceptable—think of it as a digital nod of approval.

Value proposition 

A value proposition is your brand's key selling point on social media. It's a short statement that tells your audience why they should choose you over competitors.

Vanish mode

Vanish Mode is a messaging feature on platforms like Instagram (and Messenger) that lets you send texts, photos, or videos that vanish after they’re viewed and the chat is closed.

Vanity metrics

Vanity metrics are numbers that look impressive—like heaps of likes, comments, followers or page views—but don’t actually tell you whether your social media efforts are driving real results.

Vanity URL

Vanity URLs are a shorter version of your regular URL that includes your brand name or relevant keywords. 

Verified

A verified social media account has been confirmed as authentic by the platform, typically shown with a blue checkmark badge. Learn how verification works across Instagram, Facebook, X, TikTok, YouTube, and LinkedIn.

Vibe check

A vibe check is a casual way to assess someone's mood, energy, or overall emotional atmosphere—either of a person, group, or place.

View duration

View duration is a key metric for content creators on platforms like YouTube and Instagram that measures how long viewers spend watching your video on average.

Vine

Launched in 2013, Vine allowed you to create and share six-second looping videos. Twitter bought Vine shortly after its creation.

Viral

Viral describes content that spreads rapidly and widely across social media platforms, driven by shares, reactions, and engagement rather than paid distribution.

Viral marketing

Viral marketing is a strategy that relies on audiences to organically share a brand's message across social networks, creating exponential reach without proportional ad spend.

Virtual event

A virtual event is any organized gathering that happens online instead of in a physical location.

Virtual reality (VR)

Virtual reality (VR) creates simulated environments for users to explore. Find out how it’s transforming digital interactions and brand engagement!

Vlog 

A vlog is a video blog where you share your thoughts, experiences, or information through video instead of written text. It's a popular form of content on social media platforms like YouTube, Instagram, and TikTok. 

Voice of the customer (VoC)

Voice of the customer (VoC) is the structured process of collecting, analyzing, and acting on customer feedback. Learn six collection methods, how to build a VoC program, and how social listening strengthens customer intelligence.
X

X lists

X lists (formerly known as Twitter lists) are curated groups of X (Twitter) accounts that you can organize into personalized feeds.

X Spaces

X Spaces (formerly Twitter Spaces) is the live audio feature on X, the platform once known as Twitter. It lets you host or join real-time voice conversations.

X verification

X verification helps you identify genuine accounts of public figures, brands, and organizations. When you see a blue checkmark next to a username, it means X has verified that account. 

X/Twitter advanced search

X/Twitter advanced search is a powerful tool that helps you find specific tweets and information on the platform. It lets you narrow down your searches using filters like keywords, hashtags, accounts, and dates.

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