What is ‘That Girl’?

‘That girl’ is a popular social media trend that started on TikTok. It’s all about self-improvement and creating your best life. 

The trend focuses on: 

  • Wellness routines
  • Productivity habits
  • Healthy eating
  • Fitness goals
  • Self-care practices

You’ll often see videos of young women sharing their morning routines. These might include: 

  • Waking up early 
  • Making a green smoothie 
  • Doing yoga or a workout 
  • Journaling 

The aesthetic is clean and minimalist. It’s meant to inspire you to become your ideal self through positive habits and self-care. 

Key features of the ‘That Girl’ trend

The ‘That Girl’ trend focuses on self-improvement and a picture-perfect lifestyle. You’ll see early morning wake-ups, yoga sessions, and journaling as key habits. Green juices and healthy breakfasts are staples of the aesthetic. 

Fashion plays a big role too. Neutral colors like black, white, and beige dominate wardrobes. Athleisure and crop tops are go-to choices for the ‘That Girl’ look. 

Minimalism is another key feature. Clean, tidy spaces with inspirational quotes are common in social media posts. The trend promotes an active lifestyle, swapping heels for trendy sneakers. 

While it aims to encourage discipline, it’s not all work. The trend also values meditation and self-care. It’s about balance and continuous self-improvement. 

Critiques of the ‘That Girl’ trend

You’ve probably seen ‘That Girl’ videos on TikTok. While they aim to inspire, critics point out some issues. 

The trend can set unrealistic standards. Not everyone can afford fancy smoothies or have time for hour-long workouts daily. 

It may promote a narrow view of success. The focus on appearance and productivity ignores other important aspects of life. 

Some worry it could harm mental health. Constantly comparing yourself to a perfect ideal can be stressful. 

Critics also note the lack of diversity. ‘That Girl’ often looks a certain way, which doesn’t represent everyone. 

Remember, social media shows highlight reels. It’s okay if your life doesn’t match the ‘That Girl’ aesthetic. 

Why it matters for social media

‘That Girl’ trend shapes how many teenage girls use social media. You’ll see lots of wellness-focused content and pretty visuals. This impacts what brands and people post to stay relevant. 

The trend pushes users to share their best selves online. It’s changing how people tell stories on platforms like TikTok and Instagram. Brands can tap into this by creating aspirational content. 

But it’s not all positive. Some worry it sets unrealistic standards. You might feel pressure to live up to ‘That Girl’ image. It’s important to remember social media often shows a filtered version of life. 

For marketers, understanding this trend helps create relatable campaigns. You can use trends wisely to connect with your audience.