What is a brand style guide?
A brand style guide is your brand’s playbook. It covers visual stuff like fonts and colors, plus how you sound in captions or replies. On social media, it keeps your X posts and Instagram Stories in sync.
Why it’s a big deal for social media
Consistency wins on social media. A brand style guide ensures your audience recognizes you instantly—crucial when they’re scrolling fast. It builds trust too. At Brandwatch, we use ours to turn data into friendly, engaging stories across platforms like LinkedIn and TikTok.
What’s inside one
Here’s what a solid brand style guide for social media includes:
- Logo rules: How to use your logo—size, placement, and all.
- Colors: Your brand’s palette for posts and graphics.
- Fonts: Typography that works everywhere, from tweets to reels.
- Tone: How you talk—like our conversational vibe at Brandwatch.
- Visuals: Guidelines for images and videos to keep things cohesive.
These bits help your brand stand out, no confusion.
How to make your own
Building a brand style guide is simpler than it sounds. Try this:
- Define your core—who you are and who you’re talking to.
- Pick visuals—colors, fonts, and logo dos and don’ts.
- Set your tone—keep it human, like we do at Brandwatch.
- Tweak for platforms—short for X, visual for Instagram.
- Add examples—show your team what’s right.